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<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">Integrating Web Development with Digital Marketing Strategies</h1>
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<strong>The GO Network</strong>
<span class="pip"></span>
<span>12 September 2024</span>
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<span>1 min read</span>
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<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Thu, 12 Sept 2024 · 09:00</span>
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<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
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<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
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<p class="gn-lede gn-reveal">Taking a more integrated approach to your web development can help build brand trust, increase site traffic, enhance customer experiences, <strong>and inevitably generate more leads</strong>.</p>
<p class="gn-reveal">In this virtual session for web development and digital marketing specialists, our experts share practical guidance on developing and executing strategies that <strong>seamlessly integrate web development with digital marketing</strong> to elevate your online performance.</p>
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<div class="gn-callout__label">What this means for you</div>
<h4>On the Agenda:</h4>
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<li><strong>Understanding Integration</strong> The fundamental advantages of a cohesive approach to web development and digital marketing strategies.</li>
<li><strong>Developing Integrated Strategies</strong> The common challenges brands face when integrating web development with digital marketing, and how to ensure alignment.</li>
<li><strong>Best practices and case studies</strong> Maintaining consistency across web and marketing efforts, and when to adapt to evolving digital trends.</li>
<li><strong>Practical tips and measuring success</strong> Key ways to effectively integrate web and digital marketing strategies on a limited budget.</li>
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<h2 class="gn-reveal">Who should attend?</h2>
<p class="gn-reveal"><strong>In-house Brand Marketers</strong></p>
<p class="gn-reveal"><strong>Web Development and Digital Marketing Specialists</strong></p>
<p class="gn-reveal"><strong>Marketing Directors and Strategists</strong></p>
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<h3 class="gn-speakers__title">Speakers</h3>
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<span class="gn-speaker__name">Adam Preston</span>
<span class="gn-speaker__role">Head of SEO · Summit - Changemakers in Online Retail</span>
<a href="https://www.linkedin.com/in/adam-preston-24637472/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Daniel Henderson</span>
<span class="gn-speaker__role">Managing Partner · Athlon</span>
<a href="https://www.linkedin.com/in/daniel-henderson-8117583/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Rob Knight</span>
<span class="gn-speaker__role">Managing Director · Kitty</span>
<a href="https://www.linkedin.com/in/rgknight/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<div class="gn-related__label">Related reading</div>
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