<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc9c9ee68bd1541ee712_1.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">New Media: How to Win the Campaign for Brand Visibility</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>23 January 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 23 Jan 2025 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">This virtual workshop will explore the cutting-edge strategies that brands are using to enhance visibility, foster engagement, and win the battle for audience attention. From User-Generated Content (UGC) and Podcasts to Social Media, Employer-Generated Content (EGC), and Influencer collaborations, learn how to <strong>harness the power of new media to elevate your brand</strong>.</p> <p class="gn-reveal">Our expert panel will share actionable insights, best practices, and real-world examples to equip you with the tools you need to create campaigns that truly resonate.</p> <p class="gn-reveal"><strong>Duration: 1 Hour</strong></p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the Agenda</div> <h4>What the session covers</h4> <ul> <li><strong>Navigating Challenges:</strong> Explore common obstacles brands face in achieving visibility and how to overcome them.</li> <li><strong>Content Strategies That Work:</strong> Discover techniques for creating compelling content that grabs attention and drives engagement across various platforms.</li> <li><strong>Case Studies That Inspire:</strong> Learn from brands that have leveraged new media channels to create impactful campaigns.</li> <li><strong>Maximising ROI:</strong> Uncover tips for budgeting effectively and getting measurable results from your efforts.</li> <li><strong>Measuring Success:</strong> Understand which metrics matter most when evaluating the performance of your campaigns.</li> </ul> </aside> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Why Attend</div> <h4>What you'll take away</h4> <ul> <li><strong>Expert Insights:</strong> Gain knowledge from industry leaders who have successfully navigated the complexities of new media.</li> <li><strong>Practical Takeaways:</strong> Leave with actionable strategies to elevate your brand's visibility and impact.</li> <li><strong>Success Stories:</strong> Hear real-world examples from brands that have transformed their presence using UGC, Podcasts, EGC, and Influencers.</li> <li><strong>Interactive Q&A:</strong> Engage directly with experts to address your specific challenges and questions.</li> <li><strong>Networking Opportunities:</strong> Connect with peers and professionals who are navigating the same challenges in today's dynamic landscape.</li> </ul> </aside> <h2 class="gn-reveal">Who Should Attend?</h2> <p class="gn-reveal">Marketing Managers and Strategists, Content Creators and Social Media Specialists, Entrepreneurs and Business Owners, Brand Managers looking to explore innovative media strategies, and Digital Marketing Professionals.</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Holly Shea</span> <span class="gn-speaker__role">Head of Social Media · Mabo</span> <a href="https://www.linkedin.com/in/hollysheamarketing/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Mark Iremonger</span> <span class="gn-speaker__role">Strategy Partner · Nucco</span> <a href="https://www.linkedin.com/in/markiremonger/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Benjamin Alalouff</span> <span class="gn-speaker__role">Chief Strategy Officer · Live &amp; Breathe</span> <a href="https://www.linkedin.com/in/benjamin-alalouff-492644116/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Olly Fawcett</span> <span class="gn-speaker__role">Founder · 303</span> <a href="https://www.linkedin.com/in/olly-fawcett-668566177/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Missed it? Watch the full session playback <a href="https://www.thegonetwork.com/resources/playback-new-media---how-to-win-the-campaign-for-brand-visibility" target="_blank">here</a>.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/how-integrated-ai-can-accelerate-your-brands-growth" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">How Integrated AI Can Accelerate Your Brand&#39;s Growth</span> <span class="gn-related__excerpt">Access this on-demand session covering AI tools, real-world case studies, and the key metrics agencies need to drive ROI and scale faster.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/podcasting-for-brands-hype-or-growth-machine" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Podcasting for Brands: Hype or Growth Machine?</span> <span class="gn-related__excerpt">Experts break down the real KPIs beyond downloads, distribution tactics, and case studies of brand podcasts that delivered measurable busine</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-truth-about-ppc-debunking-the-myths-challenges" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Truth About PPC: Debunking the Myths &amp; Challenges</span> <span class="gn-related__excerpt">Expert panel covers rising CPCs, ad spend optimisation, and ROI strategy. 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