Understanding customer behaviour is often listed as a priority for business leaders, but rarely executed in earnest. Call tracking and analysis allows organisations large and small to track the customer experience from click to offline phone call, categorise the intent, sentiment and outcome automatically.

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In this session for Customer Experience team leaders, our partners Call360 will teach you how to analyse behaviours, highlight problems that are negatively impacting your customers, and identify opportunities for enhancing your brand’s customer experience.

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This interactive session will focus on how you and your business can

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·      Manage, measure and improve customer experiences to grow revenue

·      Speed up and scale up your customer experience analysis

·      Understand how your customers behave by channel and keyword

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