<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa426e4a435f5e64c7d_651d7ecbaefcf6e607c3b273_61f2821ae3a57e846e313409_Untitled%252520design%252520(77)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Building a better customer experience with call analysis</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>17 February 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 17 Feb 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Understanding customer behaviour is often listed as a priority for business leaders, but rarely executed in earnest. Call tracking and analysis allows organisations large and small to track the customer experience from click to offline phone call, categorise the intent, sentiment and outcome automatically.</p> <p class="gn-reveal">In this session for Customer Experience team leaders, our partners Call360 will teach you how to analyse behaviours, highlight problems that are negatively impacting your customers, and identify opportunities for enhancing your brand's customer experience.</p> <p class="gn-reveal">This interactive session will focus on how you and your business can</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>This interactive session will focus on how you and your business can</h4> <ul> <li><strong>Manage, measure and improve customer experiences to grow revenue</strong></li> <li><strong>Speed up and scale up your customer experience analysis</strong></li> <li><strong>Understand how your customers behave by channel and keyword</strong></li> </ul> </aside> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/finding-time-for-the-future-techniques-to-successfully-build-a-roadmap-for-tomorrows-technology" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Finding Time for the Future - Techniques to Successfully Build a Roadmap for Tomorrow&#39;s Technology</span> <span class="gn-related__excerpt">Applied Futurist Tom Cheesewright shares how agencies can spot emerging tech, future-proof customer experience, and build a clear innovation</span> </a> </li> <li class="gn-related__item"> <a href="/articles/playback-designing-for-diversity-building-brands-that-speak-to-everyone" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: Designing for Diversity: Building Brands That Speak to Everyone</span> <span class="gn-related__excerpt">Watch this on-demand panel to see how diverse creative processes help agencies build authentic audience connections, stronger work, and long</span> </a> </li> <li class="gn-related__item"> <a href="/articles/building-and-nurturing-authentic-brand-loyalty-with-your-audience" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Building and Nurturing Authentic Brand Loyalty with Your Audience</span> <span class="gn-related__excerpt">Brands with strong loyalty grow revenue 2.5x faster. Discover what most agencies get wrong and how to build authentic audience connections t</span> </a> </li> <li class="gn-related__item"> <a href="/articles/how-to-get-the-best-out-of-google-analytics-4" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">How to Get the Best out of Google Analytics 4</span> <span class="gn-related__excerpt">GA4 replaces Universal Analytics with a new data model. This session covers GA4 reporting, user tracking, and why stronger analysis leads to</span> </a> </li> </ul> </aside>