<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ac2b1ed3a3aba8c31e9a_67051d09d96a1e643a6ebdd5_Ads%20of%20the%20Month%20-%20September%20(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Expression</span> <h1 class="gn-title">The Best Marketing Campaigns of 2024 - July to September</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>1 October 2024</span> <span class="pip"></span> <span>14 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">In a month that lasts 30 days and begins by marking the start of autumn, we set out to collate 8 of the most impactful <strong>Creative, Digital, and OOH advertising campaigns released in September 2024.</strong></p> <p class="gn-reveal">From 2 scroll-stopping squids and <strong>Smarty's</strong> stretchable special-builds across the capital, to <strong>Big Issue's</strong> call on '<strong>Giving Poverty the Finger'</strong> and celebrating post-birth fulfilment with <strong>Burger King</strong>, view our list of best campaigns this month below.</p> <p class="gn-reveal"><strong>July</strong> — <a href="#jul2024campaigns"><strong>Campaigns #50 - 57</strong></a></p> <p class="gn-reveal"><strong>August</strong> — <a href="#aug2024campaigns"><strong>Campaigns #58 - 65</strong></a></p> <p class="gn-reveal"><strong>September</strong> — <a href="#sept2024campaigns"><strong>Campaigns #66 - 73</strong></a></p> <p class="gn-reveal"><em>Take a look at our calendar of </em><a href="https://www.thegonetwork.com/events" target="_blank"><strong><em>free virtual strategy workshops</em></strong></a><em>, designed to tackle the key challenges facing in-house marketing leaders</em></p> <div class="gn-reveal"><div data-rt-embed-type='true'><a id="jul2024campaigns"></a></div></div> <h2 class="gn-reveal">July</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#50</span> <h3 class="gn-list-item__title">Yutaka: <a href="https://www.feastmagazine.org/press-release/shrimply-iconic-food-artist-unveils-portraits-of-famous-brits-made-from-sushi-ingredients-at-london-exhibition/" target="_blank">#SushiMe</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://yutaka.london/" target="_blank">Yutaka</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> FMCG Grocery</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.wearebottle.com/" target="_blank">Bottle</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> PR</span> </div> <p class="gn-reveal">Leading Japanese ingredients brand <strong>Yutaka</strong> partners with <strong>Bottle</strong> to earn brand fame with blanket PR coverage in broadcast TV and online media - including <strong>BBC</strong>, <strong>ITV</strong>, <strong>Sky</strong>, and <strong>The Times</strong>.</p> <p class="gn-reveal"><strong>Yutaka</strong> removes the mystique of sushi-making at home, with a playful gallery of sushi-sculpture portraits of celebrities like 'Ed-amame Sheeran' and 'Benedict Cucumber-batch', and fronted by Celebrity Masterchef winner, Kadeena Cox.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="gn-reveal"><div data-rt-embed-type='true' style="padding-bottom:56.206088992974244%"><iframe src="https://www.youtube.com/embed/eO1lKjCm9Bw" title="Bottle x Yutaka campaign: SushiMe" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#51</span> <h3 class="gn-list-item__title">Visit Britain and TripAdvisor: <a href="https://www.tripadvisor.com/Articles-lNp8DABEvcPk-Visit_britain.html" target="_blank">See Great Britain Differently</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.visitbritain.com/en" target="_blank">Visit Britain</a> + <a href="https://www.tripadvisor.co.uk/" target="_blank">TripAdvisor</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Travel &amp; Tourism</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="http://pepperagency.com/" target="_blank">Pepper</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> Influencer, Social, Organic, Paid, Production, OOH, Digital</span> </div> <p class="gn-reveal"><strong>Visit Britain</strong> collaborates with award-winning agency <strong>Pepper</strong> to reintroduce Great Britain to French and German audiences through the authentic storytelling lens of German influencer <strong>Michael Kagerer</strong>.</p> <p class="gn-reveal">Following his 'off the beaten path' journey across Britain, featuring <strong>TripAdvisor</strong> Traveler's Choice Award activities like Axe Throwing in Cardiff, exploring the Glencoe National Nature reserve, and sipping a traditional British Tea on top of London's iconic O2 Arena.</p> <p class="gn-reveal">This campaign broadened expectations of what an influencer-led partnership can do or be, delivering quality co-produced content, optimised across organic, paid, CRM, digital, social, and OOH.</p> <p class="gn-reveal">On the campaign, <a href="https://www.linkedin.com/in/danieljohncollins/" target="_blank"><strong>Daniel Collins</strong></a>, Chief Operating Officer of <strong>Pepper</strong> says:</p> <blockquote class="gn-blockquote gn-reveal">"Our vision was to inspire our target destinations with genuine experiences, turning the familiar into the extraordinary. By strategically partnering with Michael Kagerer and leveraging his captivating storytelling abilities, we aimed to redefine influencer-led travel marketing. With a considered blend of digital, social, and OOH content, we wanted to create a campaign that featured unforgettable experiences and sparked a sense of wanderlust in every viewer. Our campaign not only held creativity at its core, but was also incredibly measurable, proving economic uplift across each featured destination."<cite>Daniel Collins · Chief Operating Officer, Pepper</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ac5360761c5136b46927_66b0a808db56c70e41278cf3_66b0a446afd223f2f7b3a09d_visit%252520britian%2525204.jpeg" alt="Visit Britian and TripAdvisor: See Great Britian Differently"></div> <figcaption>Visit Britain and TripAdvisor: See Great Britain Differently, developed by Pepper.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#52</span> <h3 class="gn-list-item__title">GoFibre: <a href="https://guyco.co.uk/work/gofibre-summer-campaign/" target="_blank">Summer Campaign</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://gofibre.co.uk/" target="_blank">GoFibre</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Telecommunications / Broadband</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://guyco.co.uk/" target="_blank">Guy &amp; Co</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Digital, DM</span> </div> <p class="gn-reveal">In the hyperbole and jargon-filled world of wi-fi, how do you show people the real, everyday benefits of switching to full fibre broadband?</p> <p class="gn-reveal">Staying true to <strong>GoFibre</strong>'s 'everyman' values, <strong>Guy &amp; Co</strong> took an 'explain-tainment' approach for their summer campaign, making fun comparisons that help bring to life the USPs of capability, customer service and community.</p> <p class="gn-reveal">Compared to other broadband providers, @gofibrebroadband is simply… Same same but very, very different.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ac5360761c5136b46911_66b0a808db56c70e41278cef_66b0a4b1d2c7c88a839f09af_gofibre.jpeg" alt="GoFibre: Summer Campaign"></div> <figcaption>GoFibre Summer Campaign, developed by Guy &amp; Co.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#53</span> <h3 class="gn-list-item__title">Highland Spring: Natural Spring</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://highlandspring.com/" target="_blank">Highland Spring</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> FMCG</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.itsjuice.com/" target="_blank">Juice</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Digital</span> </div> <p class="gn-reveal">The OOH campaign is a natural evolution of <strong>Highland Spring</strong>'s existing platform '<strong>Water as nature intended</strong>', designed by creative specialists <strong>Juice</strong>, and posted across the streets of London in a variety of OOH placements, taxi's and buses.</p> <p class="gn-reveal">Set against the beautiful Ochil Hills where their pure tasting natural water is born from, it dramatizes the refreshing feeling you get from drinking <strong>Highland Spring</strong>.</p> <p class="gn-reveal">It gives you a little lift, every sip leaves you feeling refreshed mentally and physically.</p> <p class="gn-reveal">On the campaign, <a href="https://www.linkedin.com/in/emily-wright-9439b221/" target="_blank"><strong>Emily Wright</strong></a>, Strategy Partner at <strong>Juice</strong> says:</p> <blockquote class="gn-blockquote gn-reveal">''It was great to be taking Highland Spring to the streets of London once again, giving people a taste of the Ochil Hills and putting a Spring in their step.''<cite>Emily Wright · Strategy Partner, Juice</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ac5360761c5136b4694f_66b0a808db56c70e41278cf7_66b0a5129d1632d0f9dd309c_highland.jpeg" alt="Highland Spring: Natural Spring"></div> <figcaption>Highland Spring Natural Spring OOH campaign, designed by Juice.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#54</span> <h3 class="gn-list-item__title">Cravendale: <a href="https://www.marketing-beat.co.uk/2024/07/29/arla-cravendale-ooh-new-milk/" target="_blank">Tastes like heaven on day seven</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.arlafoods.co.uk/brands/arla-cravendale/" target="_blank">Arla Foods - Cravendale</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> FMCG</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.zealcreative.com/" target="_blank">Zeal Creative</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal"><strong>Cravendale</strong>'s latest out-of-home incorporates augmented reality (AR) to highlight that their milk stays fresh for seven days once opened.</p> <p class="gn-reveal">Created by brand activation agency <strong>Zeal Creative</strong>, the campaign is the result of a collaboration with AR specialists <strong>Aircards</strong>. It will continue to run throughout the rest of this year and into 2025.</p> <p class="gn-reveal">Accessible via a QR code on the out-of-home adverts and social media content, the campaign shows people a virtual spectacle featuring a 3D <strong>Arla Cravendale</strong> branded glass descending from the heavens.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ac5360761c5136b46943_66b0a808db56c70e41278ce7_66b0a5a05c59ea8745dc76f6_cravendale.png" alt="Cravendale: Tastes like heaven on day seven"></div> <figcaption>Cravendale: Tastes like heaven on day seven, created by Zeal Creative.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#55</span> <h3 class="gn-list-item__title">HostileDesign.org: <a href="https://www.marketing-beat.co.uk/2024/07/29/tbwamcr-hostile-design-ad/" target="_blank">Painful enough?</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://hostiledesign.org/" target="_blank">HostileDesign.org</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Awareness Charity</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.tbwamcr.com/" target="_blank">TBWA\MCR</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> Print</span> </div> <p class="gn-reveal"><strong>TBWA\MCR</strong> has collaborated with <strong>HostileDesign.org</strong> to show the brutality of hostile architecture in urban environments on homeless people.</p> <p class="gn-reveal">Placed in doorways and paved areas, existing spikes, which are placed on raised platforms or other key areas to deter rough sleepers, pierce through images of sleeping people to graphically highlight the impact of this form of architecture on the lives of homeless people.</p> <blockquote class="gn-blockquote gn-reveal">"Life is hard enough for people forced to live on the streets. We were shocked to discover this type of design exists and in some cases is commissioned by our own councils,"<cite>Gary Fawcett · Executive Creative Director, TBWA/MCR</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ac5360761c5136b4692a_66b0a808db56c70e41278d02_66b0a62e4936c28febe75466_hostile%2525203.jpeg" alt="HostileDesign.org: Painful enough?"></div> <figcaption>HostileDesign.org: Painful enough?, created by TBWA\MCR.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#56</span> <h3 class="gn-list-item__title">Babybel: <a href="https://www.marketing-beat.co.uk/2024/07/25/babybel-olympics-billboard/" target="_blank">Let the Goodness Begin</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://babybel.co.uk/" target="_blank">Babybel</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> FMCG</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://betc.com/en/" target="_blank">BETC</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal"><strong>Babybel</strong> peels open giant billboards as it spreads its 'Let the Goodness Begin' message ahead of the Olympics.</p> <p class="gn-reveal">The two exclusive experiential billboards which play on the classic phrase 'Let the Games Begin', were produced by creative agency <strong>BETC</strong> and have appeared in Manchester and London.</p> <p class="gn-reveal">To add to the intrigue, both the Manchester and London sites had an actor against the billboard to peel the <strong>Babybel</strong>. Further touchpoints include national digital malls and static roadside in a media strategy developed by <a href="https://www.sparkfoundryww.com/" target="_blank"><strong>Spark Foundry</strong></a>.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ac5360761c5136b4692d_66b0a808db56c70e41278ce1_66b0a6fcc5e21e0c9b6cf206_babybel.jpeg" alt="Babybel: Let the Goodness Begin"></div> <figcaption>Babybel: Let the Goodness Begin, produced by BETC.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#57</span> <h3 class="gn-list-item__title">McVitie's: <a href="https://www.marketing-beat.co.uk/2024/07/15/jaffa-cakes-mcvities-biscuit/" target="_blank">It's a cake, you biscuit.</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://mcvities.co.uk/" target="_blank">McVitie's</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> FMCG</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://tbwalondon.com/" target="_blank">TBWA\London</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal">Snack company <strong>McVitie's</strong> has the final word on the Jaffa Cake vs Biscuits debate with its latest campaign from <strong>TBWA/London</strong>, '<strong>It's a cake, you biscuit</strong>'.</p> <p class="gn-reveal">After decades of disputes over whether the spongy, chocolatey, orangey treat is a cake or biscuit, the brand owner has finally weighed in with a punchy OOH and social campaign that aims to settle the debate once and for all.</p> <p class="gn-reveal">A key piece of the OOH strategy features a two-part billboard which encourages people to stand on one side or the other, depending on what side of the argument they agree with.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ac5360761c5136b46940_66b0a808db56c70e41278cdd_66b0a7be53d7a33d8d8b8ac5_jaffa%2525202.jpeg" alt="McVitie's: It's a cake, you biscuit."></div> <figcaption>McVitie's: It's a cake, you biscuit., developed by TBWA\London.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-reveal"><div data-rt-embed-type='true'><a id="aug2024campaigns"></a></div></div> <h2 class="gn-reveal">August</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#58</span> <h3 class="gn-list-item__title">Suzuki: <a href="https://www.marketing-beat.co.uk/2024/08/05/suzuki-swift-secret-ad/" target="_blank">The Best Kept Secret on the Road</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://cars.suzuki.co.uk/" target="_blank">Suzuki</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Automotive</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.tmwunlimited.com/" target="_blank">TMW Unlimited</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, Digital, OOH, Social and Radio</span> </div> <p class="gn-reveal">Automotive manufacturer <strong>Suzuki</strong> positions new Swift car as '<strong>the best kept secret on the road</strong>' with a fully integrated campaign from <strong>TMW Unlimited</strong>.</p> <p class="gn-reveal">Building on the brand's existing 'Good Different' platform, the campaign sets itself apart from other car adverts, tapping into the concept that only a small number of drivers own a <strong>Suzuki Swift</strong>, and those who do would rather keep it that way.</p> <p class="gn-reveal">Running across TV, digital, OOH, social and radio, the work highlights the lengths Swift owners will go to keep the model's brilliance under wraps.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="gn-reveal"><div data-rt-embed-type='true' style="padding-bottom:56.206088992974244%"><iframe src="https://www.youtube.com/embed/RMz3P_hX2Fk" title="The New Suzuki Swift. The best kept secret on the road." scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#59</span> <h3 class="gn-list-item__title">Currys: <a href="https://www.marketing-beat.co.uk/2024/08/07/currys-laptop-rage-amvbbdo/" target="_blank">Laptop Rage</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.currys.co.uk/" target="_blank">Currys</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Retail</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.amvbbdo.com/" target="_blank">AMV BBDO</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, VOD, OOH and Social</span> </div> <p class="gn-reveal">Tech retailer <strong>Currys</strong> showcases its expertise in supporting stressed customers with '<strong>Laptop Rage</strong>' in new ad campaign, in line with its wider '<strong>Beyond Techspectations</strong>' brand platform.</p> <p class="gn-reveal">Devised by London-based agency <strong>AMV BBDO</strong>, the new series of three 30-second clips vaunts the 'Laptop Range' appeasement skills of the retailer's staff as they deal with various disgruntled customers.</p> <p class="gn-reveal">The humorous films will be pushed out nationwide via TV, video-on-demand, out-of-home and social media, spotlighting <strong>Currys</strong>' latest laptop range and finance schemes.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="gn-reveal"><div data-rt-embed-type='true' style="padding-bottom:56.206088992974244%"><iframe src="https://www.youtube.com/embed/3-UOm1rBi-g" title="Currys | Beyond Techspectations | Laptop Rage x Lenovo Yoga" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#60</span> <h3 class="gn-list-item__title">Keep Britain Tidy: <a href="https://www.marketing-beat.co.uk/2024/08/08/keep-britain-tidy-vccp/" target="_blank">Box Your Butts</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.keepbritaintidy.org/" target="_blank">Keep Britain Tidy</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Environmental Charity</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.vccp.com/" target="_blank">VCCP</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal"><strong>Keep Britain Tidy</strong> shocks public with interactive OOH that helps smokers responsibly dispose of their cigarette butts.</p> <p class="gn-reveal">Created in partnership with London agency <strong>VCCP</strong>, the so-called '<strong>Butt Boxes</strong>' were developed following research by the charity, indicating the number one reason smokers give for dropping cigarette butts is that they are unable to find a bin.</p> <p class="gn-reveal">On the campaign, <strong>Keep Britain Tidy</strong> CEO, <strong>Alison Ogden-Newton</strong> OBE says:</p> <blockquote class="gn-blockquote gn-reveal">"We know that smokers need a solution for those times when they have finished a cigarette but there is no bin nearby. A portable ashtray is the perfect solution, and we want to see it become the norm for everyone who smokes to carry one."<cite>Alison Ogden-Newton OBE · CEO, Keep Britain Tidy</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="gn-reveal"><div data-rt-embed-type='true' style="padding-bottom:56.206088992974244%"><iframe src="https://www.youtube.com/embed/d2dMuUddr_s" title="Box Your Butts" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#61</span> <h3 class="gn-list-item__title">Radox: <a href="https://www.marketing-beat.co.uk/2024/08/09/radox-unilever-adam-eve/" target="_blank">Feel Radox Ready</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.radox.co.uk/home.html" target="_blank">Unilever - Radox</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Personal Care</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.adamandeveddb.com/" target="_blank">Adam&amp;EveDDB</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, OOH</span> </div> <p class="gn-reveal">Personal care brand <strong>Radox</strong> returns to TV with its latest multi-million-pound omnichannel campaign, '<strong>Feel Radox Ready</strong>'.</p> <p class="gn-reveal">Developed by <strong>Adam&amp;EveDDB</strong>, the creative will be anchored by a 30-second clip that celebrates the Great British love affair with a nice refreshing shower, whilst showcasing its 'mood-boosting' fragrance range.</p> <p class="gn-reveal">The campaign will run across TV, out-of-home, radio, in-store activations, and social media, with further influencer activity set to support the lead creative.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ac5360761c5136b46917_66d1a0d87464f2764db2f58a_66d19d6508a233fad8e8ff18_radox.jpeg" alt="Radox: Feel Radox Ready"></div> <figcaption>Radox: Feel Radox Ready, developed by Adam&amp;EveDDB.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#62</span> <h3 class="gn-list-item__title">George at Asda: <a href="https://www.marketing-beat.co.uk/2024/08/09/asda-george-back-to-school/" target="_blank">Bring It On with George!</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.asda.com/" target="_blank">Asda</a> - <a href="https://direct.asda.com/george/clothing/10,default,sc.html" target="_blank">George</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Clothing</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.weareimpero.com/" target="_blank">Impero Agency</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal"><strong>Asda's</strong> clothing brand <strong>George</strong> ignites back-to-school season with latest spot, putting sturdy clothes at the centre of a new rocket themed creative.</p> <p class="gn-reveal">Created by <strong>Impero Agency</strong>, the spot highlights a range of school uniform items which have been specifically built to last, from scuff resistant shoes to stain-release polo shirts, ensuring mother's have one less thing to worry about.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="gn-reveal"><div data-rt-embed-type='true' style="padding-bottom:56.206088992974244%"><iframe src="https://www.youtube.com/embed/AAFT31HVDh4" title="" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#63</span> <h3 class="gn-list-item__title">Palmer's: <a href="https://www.marketing-beat.co.uk/2024/08/12/palmers-cocoa-butter-ooh/" target="_blank">It's Thicc</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://uk.palmers.com/" target="_blank">Palmer's</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Personal Care</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://jaa-media.co.uk/" target="_blank">JAA Media</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH (Mural)</span> </div> <p class="gn-reveal"><strong>Palmer's</strong> Cocoa Butter lays it on 'thicc' with 9-metre tall, 3D-looking murals of it's most popular body lotion, devised by <strong>JAA Media</strong> agency.</p> <p class="gn-reveal">The out-of-home murals located in Brixton, London, and Manchester, illustrate the moisturiser being squeezed out from the bottle with the slogan '<strong>It's Thicc</strong>'.</p> <p class="gn-reveal">Specially created by artists from <strong>Global Street Art</strong>, the works took over four days to create and will remain until the end of the month.</p> <p class="gn-reveal">In addition to the murals, the creative can also be seen across key locations around the <strong>TfL</strong> (Transport for London) bus network.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ac5360761c5136b4691d_66d1a0d87464f2764db2f584_66d19e8f9ea803cc4f3f922e_Palmers.jpeg" alt="Palmer's: It's Thicc"></div> <figcaption>Palmer's: It's Thicc, devised by JAA Media.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#64</span> <h3 class="gn-list-item__title">Bet365: <a href="https://www.marketing-beat.co.uk/2024/08/20/bet365-drummond-breaking-news/" target="_blank">Breaking News</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.bet365.com/" target="_blank">Bet365</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Betting</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.drummondcentral.co.uk/" target="_blank">Drummond Central</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, VOD</span> </div> <p class="gn-reveal">Online sports betting firm <strong>Bet365</strong> celebrates the start of the new Premier League season with epic '<strong>Breaking News</strong>' ad showcasing all the weird and wonderful events to bet on.</p> <p class="gn-reveal">Developed by Newcastle-based agency <strong>Drummond Central</strong>, the 60-second spot sees a series of extraordinary events take place across a packed day of sport, presented from a disbelieving newsroom.</p> <blockquote class="gn-blockquote gn-reveal">"Part of the brief for this year's campaign was simple: make it a blockbuster, and that's what we did,"<cite>Kevin Lynn · Creative Director, Drummond Central</cite></blockquote> <p class="gn-reveal">Directed by <strong>Academy's Jack Driscoll</strong>, the film will run via TV, video-on-demand, out-of-home, audio, print and digital media across the UK, US, Mexico, Australia and continental Europe.</p> <p class="gn-reveal">Media planning and buying was handled by <strong>Republic of Media</strong>.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="gn-reveal"><div data-rt-embed-type='true' style="padding-bottom:56.206088992974244%"><iframe src="https://www.youtube.com/embed/udhfxVoroB8" title="bet365 | Never Ordinary: Breaking News" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#65</span> <h3 class="gn-list-item__title">Tottenham Hotspur FC: <a href="https://www.marketing-beat.co.uk/2024/08/27/tottenham-hotspur-third-kit/" target="_blank">Dare to Play</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.tottenhamhotspur.com/" target="_blank">Tottenham Hotspur FC</a> + <a href="https://www.nike.com/gb/" target="_blank">Nike</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Sports Apparel</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://rundeep.agency/" target="_blank">Run Deep</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> Social, VOD, TV</span> </div> <p class="gn-reveal"><strong>Tottenham Hotspur FC</strong> unveils its Third Kit for the fledgling 2024-25 season, with a new brand campaign by London agency <strong>Run Deep</strong>.</p> <p class="gn-reveal">Centred around a 60-second film to promote <strong>Nike's</strong> latest design, the star-studded spot features cameo appearances from <strong>Bethany England</strong>, <strong>Drew Spence</strong>, <strong>Amanda Nilden</strong> and <strong>Destiny Udogie</strong>.</p> <p class="gn-reveal">The new, all-green kit will look to reflect the club's North London heritage with a strong nod to the iconic 'Seven Sisters' trees that have stood at the heart of Tottenham for several hundred years, giving their name to a community and railway station.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ac5360761c5136b4693d_66d1a1c9b022c87243fa64bb_66d19fc5c551b6f4a8022730_tottenham.jpeg" alt="Tottenham Hotspur FC: Dare to Play"></div> <figcaption>Tottenham Hotspur FC: Dare to Play, created by Run Deep.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-reveal"><div data-rt-embed-type='true'><a id="sept2024campaigns"></a></div></div> <h2 class="gn-reveal">September</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#66</span> <h3 class="gn-list-item__title">Warwickshire County Council: <a href="https://www.warwickshire.gov.uk/twosquid" target="_blank">Get the Bus with Two Squid</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.warwickshire.gov.uk/" target="_blank">Warwickshire County Council</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Local Government</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://oneblackbear.com/" target="_blank">One Black Bear</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> Digital, Social Media</span> </div> <p class="gn-reveal">With bus journeys taken by 14–25-year-olds on a steady decline in Warwickshire, <strong>WCC</strong> collaborated with independent creative agency <strong>One Black Bear</strong> to help turn this around.</p> <p class="gn-reveal">With media focused on Snapchat, Instagram and in-game advertising, the agency's priority was to create a campaign packed with character and colour that stands out in social media feeds, and fits in well with the wild and slightly wacky worlds of <strong>Duolingo</strong> and <strong>Candy Crush</strong>.</p> <p class="gn-reveal">On the campaign <strong>One Black Bear</strong> comments:</p> <blockquote class="gn-blockquote gn-reveal">"We were so excited to bring this campaign to life. Our research told us that the squids were scroll-stopping characters, and it was great to work with a brave client who was as excited as we were to do something different."<cite>One Black Bear</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="gn-reveal"><div data-rt-embed-type='true' style="padding-bottom:177.5%"><iframe src="https://player.vimeo.com/video/1017028086" title="Warwickshire County Council: Get the Bus with Two Squid" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#67</span> <h3 class="gn-list-item__title">Biffa: <a href="https://www.biffa.co.uk/campaigns/whatiff" target="_blank">What iff</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.biffa.co.uk/" target="_blank">Biffa</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Waste Management</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://bandstand.co.uk/" target="_blank">Bandstand</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> Digital Film, Banners</span> </div> <p class="gn-reveal">Earlier this year, independent creative agency <strong>bandstand</strong> was tasked to ensure C-suite and key B2B decision makers understand what <strong>Biffa</strong> does beyond taking your bins away and big red trucks.</p> <p class="gn-reveal">After seeing positive success with their '<strong>What iff</strong>' campaign, the agency created another film within the series to celebrate the positive impact <strong>Biffa</strong> has on their local communities across the country.</p> <p class="gn-reveal">Whether it's visiting schools, providing meals and classes for life skills at Community Hubs, or providing job opportunities for ex-military or apprenticeships.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="gn-reveal"><div data-rt-embed-type='true' style="padding-bottom:56.33802816901409%"><iframe src="https://player.vimeo.com/video/1017034833" title="Biffa: What iff" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#68</span> <h3 class="gn-list-item__title">Smarty: <a href="https://www.marketing-beat.co.uk/2024/09/12/less-malarkey-more-smarty/" target="_blank">Less Malarkey, More Smarty</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://smarty.co.uk/" target="_blank">Smarty</a> (owned by <a href="https://www.three.co.uk/" target="_blank">Three UK</a>)</span> <span class="gn-list-item__pill"><strong>Category:</strong> Telecommunications</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://london.thegateworldwide.com/" target="_blank">The Gate Agency</a> + <a href="https://www.zenithmedia.com/" target="_blank">Zenith Media</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal"><strong>Smarty</strong>, the SIM-only mobile network owned by <strong>Three UK</strong>, has launched a new special build campaign, extending its successful <strong>Less Malarkey, More Smarty</strong> initiative.</p> <p class="gn-reveal">Kicking off with an OOH takeover at Waterloo Station, the nationwide campaign showcases Smarty's flexibility through an array of striking 3D and 2D builds, with a series of stretchable posters and OOH installations.</p> <p class="gn-reveal">Developed by MSQ's <strong>The Gate agency</strong> and <strong>Zenith Media</strong>, the campaign also taps into eye-catching bespoke formats across print and other OOH mediums.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ac5360761c5136b46934_67051c9ef2ea78fcfbf3655a_670519de322d4464905fdd4e_Smarty.jpeg" alt="Smarty: Less Malarkey, More Smarty"></div> <figcaption>Smarty: Less Malarkey, More Smarty, developed by The Gate Agency and Zenith Media.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#69</span> <h3 class="gn-list-item__title">Jamie Oliver Group: <a href="https://www.marketing-beat.co.uk/2024/09/19/jamie-oliver-group-meals/" target="_blank">Just Add Jamie</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.jamieolivergroup.com/" target="_blank">Jamie Oliver Group</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Food</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://mediabounty.com/" target="_blank">Media Bounty</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> Digital, Social Media</span> </div> <p class="gn-reveal">The <strong>Jamie Oliver Group</strong> pushes new frozen meal range with fresh ad campaign, developed in partnership with creative agency <strong>Media Bounty</strong>.</p> <p class="gn-reveal">London-based <strong>Media Bounty</strong> has overseen the campaign's creative, media strategy, planning and media buying, prioritising a vibrant colour palette and 'classically Jamie' tone of voice.</p> <blockquote class="gn-blockquote gn-reveal">"We always love working with other B Corps… especially a brand as iconic as Jamie Oliver Group. They have social purpose at their heart, with decades of experience making things people love. The new range will be no different, and we can't wait to see the work in the wild."<cite>Charlie Bennett · Managing Partner, Media Bounty</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ac5360761c5136b46914_67051c9ef2ea78fcfbf3654c_67051aa4313b937148aea8f7_jamie%252520oliver.jpeg" alt="Jamie Oliver Group: Just Add Jamie"></div> <figcaption>Jamie Oliver Group: Just Add Jamie, developed by Media Bounty.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#70</span> <h3 class="gn-list-item__title">Big Issue: <a href="https://www.marketing-beat.co.uk/2024/09/23/big-issue-fearless-union/" target="_blank">Give Poverty the Finger</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.bigissue.com/" target="_blank">Big Issue</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Street Newspaper</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.fearlessunion.co.uk/" target="_blank">Fearless Union</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, DOOH</span> </div> <p class="gn-reveal">A graphic <strong>Big Issue</strong> campaign '<strong>gives poverty the finger</strong>' as it urges people to sign up to the social enterprise's membership scheme and provide monthly support.</p> <p class="gn-reveal">Created by <strong>Fearless Union</strong>, the campaign uses sign-up button iconography including the hand pointer cursor which turns into a middle finger.</p> <p class="gn-reveal">It kicks off with significant outdoor advertising, beginning with advertising firm Elonex's 'The Manchester Screen' at Victoria Warehouse. The firm will also showcase the campaign across its 3,000 UK digital screens.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ac5360761c5136b4691a_67051c9ef2ea78fcfbf3655d_67051b0b96bdc0b07a1b1c00_Big%252520issue.jpeg" alt="Big Issue: Give Poverty the Finger"></div> <figcaption>Big Issue: Give Poverty the Finger, created by Fearless Union.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#71</span> <h3 class="gn-list-item__title">Habitat: <a href="https://www.marketing-beat.co.uk/2024/09/26/habitat-autumn-nca-work/" target="_blank">Autumn Campaign</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.habitat.co.uk/" target="_blank">Habitat</a> (part of <a href="https://www.about.sainsburys.co.uk/" target="_blank">Sainsbury's</a> group)</span> <span class="gn-list-item__pill"><strong>Category:</strong> Household Retailer</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.newcommercialarts.com/" target="_blank">New Commercial Arts</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal"><strong>Habitat</strong> rings in autumn with cosy OOH campaign designed by creative partners <strong>New Commercial Arts</strong>.</p> <p class="gn-reveal">Shot by award-winning photographer <strong>Jake Curtis</strong> and set in autumnal colours, the campaign narrates the role of different products, for example 'The [makes me smile every time] vase'.</p> <p class="gn-reveal">Running across out-of-home, social, and digital channels as well as press advertorials throughout the country. Special build 3D replicas of some hero homeware and furniture pieces will also appear across various major cities in the UK.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ac5360761c5136b46947_67051c9ef2ea78fcfbf36560_67051b54032a3d18165cd8bf_HABITAT.jpeg" alt="Habitat: Autumn Campaign"></div> <figcaption>Habitat Autumn Campaign, designed by New Commercial Arts.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#72</span> <h3 class="gn-list-item__title">Burger King: <a href="https://www.marketing-beat.co.uk/2024/09/27/burger-king-bbh-new-ad/" target="_blank">Bundles of Joy</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.burgerking.co.uk/" target="_blank">Burger King</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Fast Food Restaurant Chain</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.bartleboglehegarty.com/" target="_blank">BBH London</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal"><strong>Burger King</strong> celebrates post-birth fulfilment in new campaign entitled 'bundles of joy', showing real mothers who have just given birth enjoying one of their delicious burgers.</p> <p class="gn-reveal">In collaboration with creative agency <strong>BBH London</strong> the campaign launched with out-of-home and print assets, accompanying a social film.</p> <p class="gn-reveal">Each of the OOH images shows a new mother tucking into a burger whilst holding their baby, alongside an arrival time and the classic <strong>Burger King</strong> logo.</p> <p class="gn-reveal">The social film launches alongside a bespoke London-based 'The Grill' hotline which provides a <strong>Burger King Whooper</strong> to mums who have just given birth.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ac5360761c5136b4694c_67051c9ef2ea78fcfbf36566_67051bc360136f9a35581f95_Burger%252520king%2525202.jpeg" alt="Burger King: Bundles of Joy"></div> <figcaption>Burger King: Bundles of Joy, in collaboration with BBH London.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#73</span> <h3 class="gn-list-item__title">Virgin Atlantic: <a href="https://www.marketing-beat.co.uk/2024/09/27/virgin-atlantic-bsl-campaign/" target="_blank">BSL campaign</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.virginatlantic.com/" target="_blank">Virgin Atlantic</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Airline</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://luckygenerals.com/" target="_blank">Lucky Generals</a> + <a href="https://www.tinmancomms.com/" target="_blank">Tin Man</a> + <a href="https://www.4creative.co.uk/" target="_blank">4Creative</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, Social, VOD</span> </div> <p class="gn-reveal"><strong>Virgin Atlantic</strong> has launched a new integrated campaign with creative communications agencies <strong>Lucky Generals</strong> and <strong>Tin Man</strong>, centred on how the airline is able to support deaf customers.</p> <p class="gn-reveal">The hero 30-second spot, created by Channel 4's in-house creative team <strong>4Creative</strong>, shows one of the channel's familiar BSL interpreters joined on-screen by one of Virgin Atlantic's own BSL-trained crew.</p> <p class="gn-reveal">The campaign, which ran during International Week of Deaf People (23-29 September) aired during hit TV shows including Gogglebox and the Great British Bake Off.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="gn-reveal"><div data-rt-embed-type='true' style="padding-bottom:56.206088992974244%"><iframe src="https://www.youtube.com/embed/ovNmMGCAsZU" title="Fly with our BSL Trained Crew" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> </figure> </div> <p class="gn-reveal"><strong><em>Looking for your next agency partner? The GO Network offer cost-free support on marketing agency search, recommendation, and qualification. For an initial conversation with the team, </em></strong><a href="https://www.thegonetwork.com/get-in-touch?utm_source=Article&utm_medium=Get+in+touch&utm_campaign=Most+Impactful+Ads+of+2023&utm_term=Article+-+Get+in+touch+-+Most+Impactful+Ads+of+2023" target="_blank"><strong><em>get in touch.</em></strong></a></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2024---april-to-june" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2024 - April to June</span> <span class="gn-related__excerpt">24 standout Creative, Digital, and OOH campaigns ranked, from Alton Towers&#39; 3D spectacle to Euros ads dominating the summer of sport.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2024---january-to-march" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2024 - January to March</span> <span class="gn-related__excerpt">25 standout Creative, Digital, and OOH ads from January to March, featuring Gymbox, Cadbury, Uber Eats, and the campaigns agencies should kn</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2023---january-to-march" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2023 - January to March</span> <span class="gn-related__excerpt">24 standout Creative, Digital, and OOH ads from January to March 2023, featuring McDonald&#39;s, Cadbury, Tesco, and the campaigns agencies need</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2023---april-to-june" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2023 - April to June</span> <span class="gn-related__excerpt">24 standout Creative, Digital, and OOH ads from Q2 reviewed, covering campaigns from Rail Delivery Group, Uber Eats, and more.</span> </a> </li> </ul> </aside>