<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc9bd096ac76c37f848f_rocketmill-20event.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Martech Must-haves</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>18 April 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 18 Apr 2024 · 11:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Whilst Google Analytics 4 provides valuable insights into user behaviour across your website and/or app, to truly understand your customers, a combination of measurement tools are required. The modern Martech stack can feel overwhelming, and knowing what expensive tools are right for your business can feel like a real challenge.</p> <p class="gn-reveal">In this session, we look at the tools and platforms that should be considered in addition to GA4 that will further empower your marketing team, discussing the right time to start introducing them.</p> <p class="gn-reveal"><strong>This session will run for 30 minutes, with an additional 15 minute Q&amp;A.</strong></p> <p class="gn-reveal"><em>This event is hosted by a member of our Agency Network - to register for free, please visit the event page </em><a href="https://martechmusthaves.splashthat.com/" target="_blank"><strong><em>here</em></strong></a><em>, or submit the form to the right and we'll confirm your registration with the agency.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/investing-in-talent-finding-the-right-talent-and-engagement-strategy-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Finding the right talent attraction and engagement strategy for your business</span> <span class="gn-related__excerpt">Build a talent strategy that works for your agency. This workshop covers employer branding, recruitment, and retention in one framework.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/agency-workshop-managing-projects-for-profitability" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Agency Workshop: Managing Projects For Profitability</span> <span class="gn-related__excerpt">Winning the work is only half the battle. This session covers scoping, scope creep, amends, and using your team and tech to protect agency m</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-content-finding-the-right-strategy-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in Content: Finding the Right Strategy for You</span> <span class="gn-related__excerpt">Quarterly SWOT analysis, monthly measurement, and smart budget allocation: here&#39;s how agency leaders build a content strategy that compounds</span> </a> </li> <li class="gn-related__item"> <a href="/articles/branding-masterclass-building-awareness-for-you-and-your-business-via-branded-content" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Masterclass: Using Branded Content for you and your business</span> <span class="gn-related__excerpt">Employee-generated content is reshaping B2B growth. This session covers personal branding buy-in, LinkedIn SEO, goal-setting, and measuring </span> </a> </li> </ul> </aside>