<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089a9ee04689d21e8c0849_651d7ec54d1202b303a20db7_643fb127b62fa759942b6dd0_101%252520Ways%252520to%252520Get%252520More%252520from%252520your%252520PPC%252520Strategy%252520in%2525202023%252520%252520(1)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">101 Ways to Get More from your PPC Strategy in 2023</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>1 June 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 1 Jun 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">The challenge many marketers are facing this year is not so much in '<strong>doing it right</strong>', but rather in <strong>squeezing the most value out of what you do,</strong> with a limited amount of resource and investment.</p> <p class="gn-reveal">In this expert-led session, we share the <strong>initial building blocks of a healthy PPC strategy</strong>, and introduce a few key ways that you can utilise your investment into existing PPC efforts to support other areas of your <strong>marketing and wider business strategy</strong>. Including: <strong>leveraging PPC to support SEO activity</strong>, drive stronger customer insights and audience data, along with <strong>building brand reputation and lower-intent awareness</strong> through always-on PPC.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>On the agenda:</h4> <ul> <li><strong>Getting started.</strong> What you need for a healthy PPC strategy to build valuable insights from.</li> <li><strong>Understanding the value.</strong> The overlooked benefits of PPC strategies, and common misconceptions.</li> <li><strong>Making PPC work harder.</strong> Where and how to apply insights from your PPC work across your business and wider marketing strategy.</li> <li><strong>Measuring success.</strong> Considerations for a sustainable process, demonstrating value, and next steps.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Ahmed Chopdat</span> <span class="gn-speaker__role">Commercial Director · Circus PPC</span> <a href="https://www.linkedin.com/in/ahmedchopdat/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Carl Hewitt</span> <span class="gn-speaker__role">CEO &amp; Co-founder · Hewitt Matthews</span> <a href="https://www.linkedin.com/in/carl-hewitt/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Lee Frame</span> <span class="gn-speaker__role">Search Director · The Audit Lab</span> <a href="https://www.linkedin.com/in/lee-frame-the-audit-lab/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Ellen Harrington</span> <span class="gn-speaker__role">Senior Account Manager · House Digital</span> <a href="https://www.linkedin.com/in/ellen-harrington-67a26bb9/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation. Register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-101-ish-ways-to-get-more-from-your-ppc-strategy-in-2023" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: 101(ish) Ways to Get More from your PPC Strategy in 2023</span> <span class="gn-related__excerpt">Eleven expert tactics to cut cost-per-click, lift click-through rates, and use paid search insights to strengthen your full agency marketing</span> </a> </li> <li class="gn-related__item"> <a href="/articles/101-ways-to-get-more-from-your-ppc-strategy-in-2024" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">101 Ways to Get More from your PPC Strategy in 2024</span> <span class="gn-related__excerpt">Avoid common PPC mistakes and unlock campaign insights that power SEO, brand awareness, and customer intelligence across your full agency of</span> </a> </li> <li class="gn-related__item"> <a href="/articles/making-ppc-work-harder-for-your-marketing-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Making PPC Work Harder for your Marketing Strategy</span> <span class="gn-related__excerpt">Stop leaving value on the table. This session covers how to turn PPC campaign insights into fuel for SEO, audience data, brand awareness, an</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-4-ways-to-maximise-brand-consideration-with-organic-and-paid-search" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: 4 Ways to Maximise Brand Consideration with Organic and Paid Search </span> <span class="gn-related__excerpt">Agency experts share four tactics to align SEO and PPC, target informational queries, and measure engagement at the consideration stage.</span> </a> </li> </ul> </aside>