With 48% of Marketers stating that organic channels generated the majority of their leads last year - are you doing enough to maximise your organic growth in the new year?

In this virtual session, our panel of experts discuss the common misconceptions around SEO, organic social, and content marketing, how to frame these channels within a wider marketing strategy, along with practical advice for building an effective, return-generating strategy across your organic channels.

‍

On the agenda:

• Why Organic channels matter right now – How changes in audience behaviour and industry-wide challenges have impacted the value of organic channels like SEO, social media, and content marketing.

• Assessing your approach – How to frame and evaluate the value of your existing organic activity, clarify objectives, and understand your resource.

• Organic growth in 2023 - Practical guidance for updating your strategy, reporting, and processes when it comes to organic channels, and how to avoid the common challenges marketers face with organic growth.

• Continuous improvement – Maintaining a sustainable strategy for organic growth, specialist support, and final considerations for your organic channels.

‍

Our speakers:

• Alex Whyles, Head of SEO, Visualsoft Ltd

• Annaleis Montgomery, Senior Search Manager, Verkeer

• Ines Casas, Social Director, eight&four

• Lizi Legge, Social Media Account Director, IMA-HOME

‍

Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.