<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc9e66f7a278cd72b117_event-2520headers-2520-2520driving-2520stronger-2520data.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Driving Stronger Data and Insights from your Marketing Strategy</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>16 February 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 16 Feb 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Understanding and applying your marketing analytics can help determine your wider business goals, dictate your strategy focus, and demonstrate your channel ROI, but with such an overwhelming amount of data available, <strong>how do you begin deriving 'value-adding' insights?</strong></p> <p class="gn-reveal">In this session for marketing leaders, our panel of experts discuss how various sources of data and analytics can be used to inform a more sophisticated channel strategy, wider audience behaviours, and customer insights that add value to the wider business.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>On the agenda:</h4> <ul> <li><strong>Getting started.</strong> Challenges facing marketers in 2023 when it comes to demonstrating ROI and 'making the most' of existing resource.</li> <li><strong>Framing your data.</strong> How, and where, to find the data that matters to your business.</li> <li><strong>Translating your insights.</strong> Practical guidance for pulling key insights from your existing data and analytics, from sourcing to sharing.</li> <li><strong>Smarter, not harder.</strong> Creating sustainable, 'always-on' processes for data-driven insights within your business.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Luke Atherton</span> <span class="gn-speaker__role">Director of Affiliates · Visualsoft</span> <a href="https://www.linkedin.com/in/lukeathertonvisualsoft/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Nick Gassman</span> <span class="gn-speaker__role">Senior Manager, Research, Design &amp; Tech · Daydot</span> <a href="https://www.linkedin.com/in/nickgassman/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Malcolm Clifford</span> <span class="gn-speaker__role">Customer Experience Director · Jaywing</span> <a href="https://www.linkedin.com/in/malcolm-clifford-2381971/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> <p class="gn-reveal"><a href="https://www.thegonetwork.com/news/getting-ahead-how-to-use-market-analysis-to-outdo-your-competitors?utm_source=Article&utm_medium=Link&utm_campaign=Event+resource+-+Building+a+Market+Research+And+Analysis+Strategy+That+Boosts+your+Brand+" target="_blank">Building a Market Research And Analysis Strategy That Boosts your Brand</a></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-how-to-leverage-ppc-insights-to-support-your-wider-marketing-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: How to Leverage PPC Insights to Support your Wider Marketing Strategy</span> <span class="gn-related__excerpt">Agency experts reveal how PPC data can sharpen SEO, deepen customer understanding, and prove measurable business value beyond the click.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-5-ways-to-get-more-from-your-marketing-data" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: 5 Ways to Get More from your Marketing Data</span> <span class="gn-related__excerpt">Stop drowning in vanity metrics. 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