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<span class="gn-kicker"><span class="dot"></span>News</span>
<h1 class="gn-title">WMCA Partners with The Behaviours Agency for Insights-Based Marketing Strategy</h1>
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<strong>The GO Network</strong>
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<span>15 August 2022</span>
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<span>1 min read</span>
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<p class="gn-lede gn-reveal">West Midlands Combined Authority (WMCA) has recently appointed <a href="https://thebehavioursagency.com/">The Behaviours Agency</a> to support on delivery of an insight-driven marketing strategy.</p>
<p class="gn-reveal">The creative agency, who create and build brands, strategies, and experiences around (changing) customer behaviour, will be partnering from initial strategy to delivery of the work after their strategic approach impressed at pitch.</p>
<h2 class="gn-reveal">The Appointment</h2>
<p class="gn-reveal">On the pitch process and win for <strong>TBA, Clare Hatton, Director of Employment and Skills at</strong> <a href="https://www.wmca.org.uk/"><strong>WMCA</strong></a>, said:</p>
<aside class="gn-quote gn-reveal"><q>The behavioural insight expertise was the differentiator for us - it was exactly what we were looking for.</q><cite>Clare Hatton · Director of Employment and Skills, WMCA</cite></aside>
<blockquote class="gn-blockquote gn-reveal">"Our unique behavioural approach to their challenge and thorough strategic approach. We also built a really happy relationship through the pitch process."<cite>Sue Benson · Managing Director, The Behaviours Agency</cite></blockquote>
<p class="gn-reveal">Work with the partnership is already underway.</p>
<p class="gn-reveal"><em>The GO Network is a cost-free agency search process for brands across all sectors. If you'd like to learn more about our process or get started, get in touch <a href="https://www.thegonetwork.com/get-in-touch">here</a>.</em></p>
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