<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dca2ddcf8666bf861d5e_2527traditional-2527-2520or-2520-2527digital-2527-2520pr-2520-2520find.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">&#39;Traditional&#39; or &#39;Digital&#39; PR - Finding a Strategy that Works for you</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>21 July 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 21 Jul 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">As recent debates on the relevancy of traditional PR continue, are marketers missing the point?</p> <p class="gn-reveal">Whether you're currently considering activating a new PR strategy, or you're reassessing an existing one, our PR experts will share the <strong>latest trends, challenges, and tactics that you need to know</strong> for a modernised PR strategy that builds your brand.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Key points on the agenda:</h4> <ul> <li><strong>Changing trends.</strong> 'Traditional' vs. 'Digital' PR</li> <li><strong>Getting started.</strong> Framing ROI and performance metrics, goals and wider strategy</li> <li><strong>Building your strategy.</strong> What to consider when investing in either traditional or digital PR and identifying channels that work with your resource</li> <li><strong>Measuring success.</strong> Integrating traditional and digital PR channels into your wider strategy, optimising your efforts, and when to take the next step</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Our Experts</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Lora Thornton</span> <span class="gn-speaker__role">Head of PR · Flaunt Digital</span> <a href="https://www.linkedin.com/in/lora-thornton/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Sophia Stewart</span> <span class="gn-speaker__role">Associate Director · Brazen PR</span> <a href="https://www.linkedin.com/in/sophia-stewart-452a2564/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Victoria Tidmarsh</span> <span class="gn-speaker__role">Head of Digital PR · Hatch PR</span> <a href="https://www.linkedin.com/in/victoria-tidmarsh-a433a650/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Moderated by <a href="https://www.linkedin.com/in/charlotte-e-kelly/"><strong>Charlotte Boerescu-Kelly</strong></a>, Head of Marketing, The GO Network.</p> <p class="gn-reveal">This limited workshop session will allow you to ask key questions that shape the conversation. Register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/investing-in-pr-finding-a-measurable-strategy-for-your-business" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in PR - Finding a Measurable Strategy for your Business</span> <span class="gn-related__excerpt">Experts from Whiteoaks, PR Agency One, and Impression break down how to measure PR ROI, fix common misconceptions, and make the case for sma</span> </a> </li> <li class="gn-related__item"> <a href="/articles/go-marketing-strategy-workshop-how-to-build-a-media-strategy-that-cant-be-missed" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">How To Build A Media Strategy That Can&#39;t Be Missed</span> <span class="gn-related__excerpt">Agency media buying experts walk through goal-setting, channel selection, multi-channel activation, and scaling investment to maximise campa</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-how-to-get-more-from-your-creative-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: How to Get More from your Creative Strategy</span> <span class="gn-related__excerpt">Agency experts share how to align creative campaigns with business goals, break down silos, and prove ROI on every activation.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/how-can-you-revolutionise-your-brand-with-ux-web-development" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Revolutionise Your Brand with UX &amp; Web Development</span> <span class="gn-related__excerpt">Watch the recording: agency experts break down UX basics, web innovation, case studies, and how to measure ROI from your digital presence.</span> </a> </li> </ul> </aside>