<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc9540c2081af0f6ce8b_5da1bc846e97-47112-email-yorkshire-tea.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Digital Done Proper</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>17 September 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Tue, 17 Sept 2024 · 15:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">The Terrace, 3 Wellington Place, Leeds LS1 4AP</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Over afternoon tea you'll learn how innovative digital marketing has driven 'proper' success for Bettys and Taylors of Harrogate – makers of Yorkshire Tea. They will share their challenges, mistakes and successes.</p> <h2 class="gn-reveal">A quintessentially British experience</h2> <p class="gn-reveal">Uncovering the secrets behind Yorkshire Tea's digital marketing journey are experts <a href="https://www.linkedin.com/in/tomcraik/" target="_blank"><strong>Tom Craik</strong></a>, Senior Digital Business Developer and <a href="https://www.linkedin.com/in/domdwight/" target="_blank"><strong>Dom Dwight</strong></a>, Director of Strategy, Insight, Innovation, and Diversification at <a href="https://www.linkedin.com/company/bettys-&-taylors-of-harrogate/" target="_blank"><strong>Bettys &amp; Taylors of Harrogate</strong></a>.</p> <h2 class="gn-reveal">Who is it for?</h2> <p class="gn-reveal">This is an event designed for marketing professionals, digital strategists, and anyone interested in learning about digital marketing practices.</p> <p class="gn-reveal"><em>This event is hosted by a member of our Agency Network - to register for free, please visit the event page </em><a href="https://www.jaywing.com/digital-done-proper/" target="_blank"><strong><em>here</em></strong></a><em>, or submit the form to the right and we'll confirm your registration with the agency.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-5-common-mistakes-to-building-your-brands-online-reputation---and-how-to-tackle-them" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: 5 Common Mistakes to Building your Brand’s Online Reputation - and How to Tackle them</span> <span class="gn-related__excerpt">Agency experts pinpoint the costliest Digital PR pitfalls, from wrong influencer picks to internal resource gaps, and share how to fix each </span> </a> </li> <li class="gn-related__item"> <a href="/articles/standing-out-from-the-market-with-visual-branding" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Standing Out from the Market with Visual Branding</span> <span class="gn-related__excerpt">Assess your identity&#39;s impact, build consistency across digital and offline, and avoid common mistakes when running a visual brand update pr</span> </a> </li> <li class="gn-related__item"> <a href="/articles/ones-to-watch-the-most-impactful-campaigns-of-october" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Ones to Watch - The Most Impactful Campaigns of October</span> <span class="gn-related__excerpt">Gymshark&#39;s 3D-printed mannequins, Yorkshire Tea&#39;s tiny kettle, and more. The GO Network breaks down October&#39;s boldest creative, digital, and</span> </a> </li> <li class="gn-related__item"> <a href="/articles/evolution-vs-revolution-defining-and-refining-your-brand-identity" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Evolution or Revolution: Defining and Refining your Brand Identity</span> <span class="gn-related__excerpt">Branding experts share the triggers, timeframes, and critical mistakes to avoid so your agency can guide clients through a refresh or full r</span> </a> </li> </ul> </aside>