<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dca4e4e7526601c5b745_ad-struck-cultural-nerve-2024.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">The Power of Provocation: Campaigns That Spark Culture</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>11 December 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 11 Dec 2025 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dca47602396754c6d8be_mts-20-2011th-20december-202.webp" alt="The Power of Provocation: Campaigns That Spark Culture"></div> </figure> <div class="gn-reveal" data-rt-embed-type='true'><!-- OVERVIEW --> <p style="margin-bottom:24px;"> In an era of safe, optimised campaigns, truly provocative work still has the power to cut through, shape culture, and redefine how brands show up. </p> <p style="margin-bottom:24px;"> In this live panel, agency leaders behind standout campaigns will explore what makes work genuinely provocative, how to use cultural insight and strategic risk, and how PR and earned media can turn bold ideas into culture-shaping moments. </p> <p style="margin-bottom:24px;"> If you are a creative, brand, or communications professional looking to push boundaries in 2026, this session will give you practical ways to back brave ideas and create campaigns that capture attention for the right reasons. </p> <hr style="border:0; border-top:1px solid #333; margin:16px 0 24px 0;"> <!-- WHAT WE'LL COVER --> <h3 style="color:#45ac62; margin-top:32px; margin-bottom:12px;">What We'll Cover</h3> <ul style="padding-left:20px; line-height:1.7; margin-top:0;"> <li style="margin-bottom:12px;"> <strong style="color:#f58a07;">What "provocative" really means</strong> – how to distinguish brave work from shock for shock's sake. </li> <li style="margin-bottom:12px;"> <strong style="color:#f58a07;">Using cultural insight</strong> – building ideas from real behaviours, tensions, and moments in culture. </li> <li style="margin-bottom:12px;"> <strong style="color:#f58a07;">Balancing risk and sensitivity</strong> – where to push, when to pull back, and how to keep stakeholders on side. </li> <li style="margin-bottom:12px;"> <strong style="color:#f58a07;">PR and earned media</strong> – turning bold creative into conversation, coverage, and cultural impact. </li> <li style="margin-bottom:12px;"> <strong style="color:#f58a07;">Real campaign examples</strong> – work that sparked debate and delivered commercial results. </li> </ul> <hr style="border:0; border-top:1px solid #333; margin:16px 0 24px 0;"> <!-- HOST --> <h3 style="color:#45ac62; margin-top:32px; margin-bottom:8px;">Host</h3> <p style="margin-bottom:20px;"> <strong>Darren Harsley</strong>, Brand Partnerships Manager, The GO Network. </p> <!-- SPEAKERS --> <h3 style="color:#45ac62; margin-top:24px; margin-bottom:8px;">Speakers</h3> <ul style="padding-left:20px; line-height:1.7; margin-top:0;"> <li style="margin-bottom:8px;"> <strong>Amy Gilmore</strong>, Strategy Partner, Untangld – <a href="https://www.linkedin.com/in/amywitter/" target="_blank" style="color:#45ac62;">LinkedIn</a> </li> <li style="margin-bottom:8px;"> <strong>Jim Saunders</strong>, Creative Director, Kastner London – <a href="https://www.linkedin.com/in/jwasaunders/" target="_blank" style="color:#45ac62;">LinkedIn</a> </li> <li style="margin-bottom:8px;"> <strong>Rhodri Evans</strong>, Strategy Director, Liquid – <a href="https://www.linkedin.com/in/rhodrievans1/" target="_blank" style="color:#45ac62;">LinkedIn</a> </li> <li style="margin-bottom:8px;"> <strong>Andrew Dobbie</strong>, Founder &amp; CEO, MadeBrave – <a href="https://www.linkedin.com/in/andrewdobbie/" target="_blank" style="color:#45ac62;">LinkedIn</a> </li> </ul></div> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/playback-power-of-provocation-campaigns-that-spark-culture" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: Power of Provocation: Campaigns that spark culture</span> <span class="gn-related__excerpt">Brave creative vs. empty shock: discover how cultural insight, stakeholder alignment, and bold ideas generate earned media and real commerci</span> </a> </li> <li class="gn-related__item"> <a href="/articles/share-your-expertise-panel-opportunity-11th-december-2025" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Share your Expertise: Panel Opportunity 11th December 2025</span> <span class="gn-related__excerpt">Apply to join The GO Network&#39;s virtual panel on 11 Dec 2025, sharing your agency&#39;s expertise in bold campaigns, cultural insight, and earned</span> </a> </li> <li class="gn-related__item"> <a href="/articles/playback-community-by-design-how-brands-build-loyal-audiences-through-purpose-and-connection-v1" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: Community by Design: How Brands Build Loyal Audiences Through Purpose and Connection</span> <span class="gn-related__excerpt">Senior brand leaders reveal how to turn shared values into real advocacy, measure retention, and balance authenticity with commercial goals.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/in-housing-outsourcing-and-ai---optimising-your-content-production-with-new-tech" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">In-housing, outsourcing, and AI - optimising your content production with new tech</span> <span class="gn-related__excerpt">Agency leaders reveal how to balance AI tools, in-house teams, and outsourcing to scale content without losing quality or creative edge.</span> </a> </li> </ul> </aside>