<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70e15e74b2911dc1b40a_playback-podcasting-banner-68ac843572124810093067.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Expression</span> <h1 class="gn-title"><em>Playback:</em> Podcasting for Brands - Hype or Growth Machine?</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>18 August 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">What You'll Learn in This Session:</h2> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Podcasting for Brands: Key Session Topics</h4> <ul> <li><strong>How brands are using podcasting in their marketing mix.</strong></li> <li><strong>The production, budget, and time requirements involved.</strong></li> <li><strong>When podcasting works, and when it doesn't.</strong></li> <li><strong>Examples of successful branded podcasts.</strong></li> <li><strong>How agencies can pitch podcasting as a value-add service.</strong></li> </ul> </aside> <h2 class="gn-reveal">🎙️ Connect with our Speakers:</h2> <p class="gn-reveal"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/lyndonnicholson/"><u>Lyndon Nicholson</u></a>, CEO, <a target="_blank" rel="noopener noreferrer nofollow" href="https://fg.agency/"><u>Future Group</u></a></p> <p class="gn-reveal"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/graham-reed-6757861/"><u>Graham Reed</u></a>, Head of Business Creation, <a target="_blank" rel="noopener noreferrer nofollow" href="https://icebluesky.com/"><u>Ice Blue Sky</u></a></p> <p class="gn-reveal"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/rebeccaholland/"><u>Becky Holland</u></a>, Founder and CEO, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.bhandp.com/"><u>BH&amp;P</u></a></p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">About the Event Series:</h2> <p class="gn-lede gn-reveal">This session is part of our ongoing Expression series, events designed to help agencies elevate their presence, creativity, and commercial impact. All playbacks are free to The GO Network members.</p> </div></div>