<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aab21bda74f989e1dc32_686bedc49a8946f7a8acf4d6_Ads%20of%20the%20Month%20-%20June%202025%20(3)-min.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Expression · Top pick</span> <h1 class="gn-title">The Best Marketing Campaigns of 2025 – Monthly Review</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>2 June 2025</span> <span class="pip"></span> <span>14 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">As summer arrives in full force, June's standout campaigns have struck a balance between bold creativity and emotional storytelling – across digital, TV, social, and out-of-home.</p> <p class="gn-reveal">From a burnable billboard raising awareness of skin health, to a nostalgic 90s rave revival by Crumpton Oaks Cider, to IKEA Norway's new life-led platform, the month saw brands tackling both light-hearted and serious themes with craft and conviction. Add in Waitrose's seasonal freshness, JD Sports' multi-agency buzz, and striking charity-led messages from Women's Aid and SIFA Fireside – see our full round-up of June's most impactful campaigns below.</p> <p class="gn-reveal"><strong>January to March - </strong><a href="https://www.thegonetwork.com/news/the-best-marketing-campaigns-of-2025---january-to-march" target="_blank"><strong>Campaigns #1 - 24</strong></a></p> <p class="gn-reveal"><strong>April - </strong><a href="#apr2025campaigns"><strong>Campaigns #25 - 32</strong></a></p> <p class="gn-reveal"><strong>May - </strong><a href="#may2025campaigns"><strong>Campaigns #33 - 40</strong></a></p> <p class="gn-reveal"><strong>June - </strong><a href="#jun2025campaigns"><strong>Campaigns #41 - 48</strong></a></p> <div class="gn-reveal"><div data-rt-embed-type='true'><a id="apr2025campaigns"></a></div></div> <h2 class="gn-reveal">April</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#25</span> <h3 class="gn-list-item__title">GO Outdoors: <a href="https://www.marketing-beat.co.uk/2025/04/11/watch-go-outdoors-ad-stars-escaped-parakeet-voiced-by-will-mellor/" target="_blank">Meet Billy</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.gooutdoors.co.uk/" target="_blank">GO Outdoors</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Retail</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://thedrivenagency.com/" target="_blank">Driven</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal">Clothing, footwear, and equipment retailer <strong>GO Outdoors</strong> launched a new TV advert starring Billy the escaped parakeet.</p> <p class="gn-reveal">Created in collaboration with Manchester-based creative agency <strong>Driven</strong>, the ad encourages customers to <strong>#BeMoreBilly</strong>.</p> <p class="gn-reveal">In the commercial, Billy – voiced by actor Will Mellor – spends his days dreaming about the outdoor world. But when he realises his cage door is unlocked, he seizes his first taste of freedom and heads straight to <strong>GO Outdoors</strong>.</p> <p class="gn-reveal">Billy's TV debut was screened on 11 April.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-center" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="center" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/fminFbTpPI0?si=c3mGw2u0nSS4qm4c "><div><iframe src="https://www.youtube.com/embed/fminFbTpPI0" title="Meet Billy | GO Outdoors TV Advert" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#26</span> <h3 class="gn-list-item__title">Ineos Grenadier: <a href="https://www.marketing-beat.co.uk/2025/04/09/ineos-grenadier-faces-off-to-land-rover-in-deliberately-provocative-ad/" target="_blank">Us vs Them</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://ineosgrenadier.com/" target="_blank">Ineos</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Automotive</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://wonderhoodstudios.com/" target="_blank">Wonderhood Studios</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Social, Digital</span> </div> <p class="gn-reveal">Automotive firm <strong>Ineos</strong> has launched a new campaign, pitting the Grenadier against its established rival Land Rover in deliberately 'provocative' ad.</p> <p class="gn-reveal">Created by <strong>Wonderhood Studios</strong>, '<strong>Us vs Them</strong>' aims to challenge the increasingly sanitised category norms of SUV's and 4x4s, with OOH activity positioned outside a large Jaguar Land Rover dealership in London.</p> <p class="gn-reveal">The key visual shows a Land Rover Defender in pristine condition, looking face-to-face with a scratched and mud-covered <strong>Ineos Grenadier</strong>, along text that reads: 'Let's take this outside'.</p> <p class="gn-reveal">Along with social, digital and OOH elements of the campaign, the brand also featured an activation on 8 April, with the muddied Grenadier towing a billboard of the ad through Leamington Spa, the home of Jaguar Land Rover.</p> <p class="gn-reveal">Media planning and buying was handled by <strong>Wavemaker</strong>.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aaa050cfe9ae2162a0bd_681b792485d0edd8d9ff80a4_ineos.jpeg" alt="Ineos Grenadier: Us vs Them"></div> <figcaption>Ineos Grenadier: Us vs Them campaign visual.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#27</span> <h3 class="gn-list-item__title">Walkers: <a href="https://www.marketing-beat.co.uk/2025/04/01/walkers-vccp-april-fools/" target="_blank">Colour Swap</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.walkers.co.uk/walkershome/" target="_blank">Walkers</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> FMCG</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.vccp.com/" target="_blank">VCCP</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Social</span> </div> <p class="gn-reveal">Crisp brand <strong>Walkers</strong> pranks its fans this April Fool's with an out-of-home and social media activation suggesting a packaging swap for its two flagship flavours.</p> <p class="gn-reveal">Created in partnership with London-based creative agency <strong>VCCP</strong>, the stunt features billboards and viral meme posts showcasing Salt &amp; Vinegar in blue packaging and Cheese &amp; Onion in green, in a bid to spark debate and speculation online.</p> <p class="gn-reveal">The April Fool's push plays on the traditional gripe that many Brits have about the brand going against the industry grain by using blue bags for its Cheese &amp; Onion flavour and green for its Salt &amp; Vinegar.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aaa050cfe9ae2162a0ba_681b7975d0580a97f5b00cc5_walkers.jpeg" alt="Walkers: Colour Swap"></div> <figcaption>Walkers: Colour Swap April Fool's campaign.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#28</span> <h3 class="gn-list-item__title">P&amp;O Cruises: <a href="https://www.marketing-beat.co.uk/2025/04/17/p-and-o-cruises-london-ooh/" target="_blank">Fjords Like Never Before</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.pocruises.com/" target="_blank">P&amp;O Cruises</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Travel</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.pablolondon.com/" target="_blank">Pablo</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal">Travel firm <strong>P&amp;O Cruises</strong> brings the scenery of the Norwegian fjords to London with new immersive campaign running in Westminster.</p> <p class="gn-reveal">Developed in partnership with creative agency <strong>Pablo</strong>, the activation can be seen at Westminster Bridge, one of the city's busiest locations.</p> <p class="gn-reveal">The work will form part of the brand's ongoing 'Holiday Like Never Before' series, crafted by <strong>Pablo</strong>, which aims to inspire holidaymakers to expect more from their time away.</p> <p class="gn-reveal">Media planning and buying was handled by <strong>Wavemaker</strong>.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aaa050cfe9ae2162a0b7_681b79b6e1d139a9c2fb105b_cruises.jpeg" alt="P&O Cruises: Fjords Like Never Before"></div> <figcaption>P&amp;O Cruises: Fjords Like Never Before campaign at Westminster Bridge.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#29</span> <h3 class="gn-list-item__title">Leopard Co: <a href="https://www.marketing-beat.co.uk/2025/04/15/birmingham-is-not-rubbish-says-new-campaign-to-fight-against-negative-headlines/" target="_blank">#BirminghamIsNotRubbish</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Category:</strong> Professional Services</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://leopardco.com/" target="_blank">Leopard Co</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> Social</span> </div> <p class="gn-reveal">Creative agency <strong>Leopard Co</strong> has launched <strong>#BirminghamIsNotRubbish</strong>, a marketing drive to counter the 'sensationalist headlines and negative stories' about the city in recent weeks.</p> <p class="gn-reveal">It follows the month-long stand-off between union members and Birmingham City Council which has prompted news reports of bin bags piled high, tainting the image of Britain's Second City.</p> <p class="gn-reveal">Now the new campaign calls on Brummies and businesses to shine a light on the real Birmingham, by sharing positive stories and highlighting the city's cultural contribution, helping drown out the gloom headlines.</p> <p class="gn-reveal">The agency is encouraging people to share their own positive stories using <strong>#BirminghamIsNotRubbish</strong>.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aaa050cfe9ae2162a0c0_681b81fee63d5a420831d188_brum.jpeg" alt="Leopard Co: #BirminghamIsNotRubbish"></div> <figcaption>Leopard Co: #BirminghamIsNotRubbish campaign visual.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#30</span> <h3 class="gn-list-item__title">Royal Mail: <a href="https://www.marketing-beat.co.uk/2025/04/30/royal-mail-campaign/" target="_blank">Send It Your Way</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.royalmail.com/" target="_blank">Royal Mail</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Professional Services</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.socialchain.com/" target="_blank">SocialChain</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> Social Media</span> </div> <p class="gn-reveal">Postal service <strong>Royal Mail</strong> has tasked marketing agency <strong>SocialChain</strong> with delivering a social-first strategy for the brand.</p> <p class="gn-reveal">The agency ran an audit of <strong>Royal Mail's</strong> social media channels, focusing on improving its performance and setting a long-term growth plan.</p> <p class="gn-reveal">As part of the new strategy, the agency has crafted an influencer activation campaign, titled 'Send It Your Way', for the firm.</p> <p class="gn-reveal">The first phase of the new marketing drive includes recruiting marketplace creators, small business owners and parent-owned businesses to "bring the campaign to life" on TikTok.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aaa050cfe9ae2162a0db_681b7a69a6bf3bd45b105a14_royal%2520mail.png" alt="Royal Mail: Send It Your Way"></div> <figcaption>Royal Mail: Send It Your Way campaign visual.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#31</span> <h3 class="gn-list-item__title">Kwik Fit: <a href="https://www.marketing-beat.co.uk/2025/04/30/kwik-fit-new-campaign/" target="_blank">Road Happy</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.kwik-fit.com/" target="_blank">Kwik Fit</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Automotive</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.vccp.com/" target="_blank">VCCP</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> Digital OOH</span> </div> <p class="gn-reveal"><strong>Kwik Fit</strong> uses vehicle react tech to crack dad jokes to drivers in their new campaign aimed at making the UK a safer, happier place to be.</p> <p class="gn-reveal">Devised by its agency of record <strong>VCCP</strong>, the work titled '<strong>Road Happy</strong>', utilises <strong>Ocean Outdoor's</strong> vehicle react technology to anonymously scan cars stuck in queues at traffic lights.</p> <p class="gn-reveal">The drivers of the vehicles are then provided with a joke based on the make, class, colour, or fuel type of their car.</p> <p class="gn-reveal">The campaign will be active across six roadside locations including Holland Park Roundabout in London, Bullring South in Birmingham, Princess Road in Manchester and The Screen on West Quay in Southampton.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aaa050cfe9ae2162a0b1_681b7accc89c220a67a65887_kwik%2520fit.gif" alt="Kwik Fit: Road Happy"></div> <figcaption>Kwik Fit: Road Happy digital OOH campaign using Ocean Outdoor's vehicle react technology.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#32</span> <h3 class="gn-list-item__title">Eurostar: <a href="https://www.marketing-beat.co.uk/2025/04/30/eurostar-adam-eve-ddb-noma-bar/" target="_blank">Reasons to Eurostar</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.eurostar.com/uk-en" target="_blank">Eurostar</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Travel</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://adamandeveddb.com/" target="_blank">Adam&amp;EveDDB</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Print</span> </div> <p class="gn-reveal"><strong>Eurostar</strong> has teamed up with illustrator and artist Noma Bar to launch a new campaign encouraging people to ditch the plane – and the car – in favour of the train for their cross-channel journeys.</p> <p class="gn-reveal">Developed in collaboration with creative agency <strong>Adam&amp;EveDDB</strong>, 'Reasons to Eurostar' will look to playfully demonstrate the ways in which Eurostar "goes further" to make European travel "a comfortable and enjoyable experience".</p> <p class="gn-reveal">Centred around out-of-home and print assets, the brand's campaign will couple Bar's distinctive illustration style with short, tongue-in-cheek copy such as: as "Time flies when you don't", "Get a speeding ticket", "Carry on with your carry-ons", or "Maybe 6am trains are too early".</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aaa050cfe9ae2162a0d8_681b7b1f33c04c05a6dfe378_eurostar%25204.png" alt="Eurostar: Reasons to Eurostar"></div> <figcaption>Eurostar: Reasons to Eurostar OOH campaign with illustration by Noma Bar.</figcaption> </figure> </div> <div class="gn-reveal"><div data-rt-embed-type='true'><a id="may2025campaigns"></a></div></div> <h2 class="gn-reveal">May</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#33</span> <h3 class="gn-list-item__title">Disney Cruise Line: <a href="https://www.marketing-beat.co.uk/2025/05/06/disney-cruise-campaign/" target="_blank">Get closer to your best friends</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://disneycruise.disney.go.com/en-gb/" target="_blank">Disney Cruise Line</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Leisure, Hospitality &amp; Media</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://lon.havas.com/havas-london/" target="_blank">Havas London</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> DOOH</span> </div> <p class="gn-reveal"><strong>Disney Cruise Line</strong> unveils magical new out-of-home campaign, featuring popular characters Mickey Mouse, Minnie Mouse, Woody, and Stitch.</p> <p class="gn-reveal">The marketing drive was devised by creative agency <strong>Havas London</strong> in collaboration with the brand's in-house creative team.</p> <p class="gn-reveal">The digital OOH executions will run across London and the southeast of England.</p> <blockquote class="gn-blockquote gn-reveal">"We are delighted to have the Disney Fantasy sailing out of Southampton for the first time this summer, bringing our Disney magic closer to home for UK guests."<cite>Angelica Costantini · Vice President, Disney Destinations International UK and EMEA</cite></blockquote> <p class="gn-reveal">Media planning handled by <strong>Zenith UK</strong>, and production managed by <strong>Prose on Pixels</strong>.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aaa050cfe9ae2162a0de_683d694531838b005b87ff06_disney%25202.png" alt="Disney Cruise Line: Get closer to your best friends"></div> <figcaption>Disney Cruise Line: Get closer to your best friends DOOH campaign.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#34</span> <h3 class="gn-list-item__title">Mira Showers: Freeze Frames</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Mira Showers</span> <span class="gn-list-item__pill"><strong>Category:</strong> Healthcare, Wellness &amp; Fitness</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.wearebottle.com/" target="_blank">Bottle PR</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> Digital PR</span> </div> <p class="gn-reveal">To promote the launch of the UK's first cold water experience shower – Mira Activate with ColdBoost – <strong>Mira Showers</strong> and <strong>Bottle PR</strong> challenged players from Gloucester Rugby to endure the ultimate freezing water challenge.</p> <p class="gn-reveal">Christian Wade, Jamal Ford-Robinson and Max Llewellyn took the plunge while raising awareness of the physical and mental health benefits of cold-water therapy for sportspeople and consumers alike after research from <strong>Mira Showers</strong> found that 1 in 3 Brits take a cold shower at least once a week.</p> <blockquote class="gn-blockquote gn-reveal">"This is what great collaboration looks like. We had a blast working with our partners Gloucester Rugby on this campaign, and Bottle PR have done a tremendous job of leading the charge and bringing our Freeze Frames campaign to life. BBC News mentions don't come very often, but when they do – they are sweet!"<cite>Kerry Hale · Market Analyst, Social Media, PR and Sponsorships, Mira Showers</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aaa050cfe9ae2162a0c3_683d69aefbba34029c1fe420_mira%2520showers.jpeg" alt="Mira Showers: Freeze Frames"></div> <figcaption>Mira Showers: Freeze Frames campaign with Gloucester Rugby players.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#35</span> <h3 class="gn-list-item__title">Hyundai: <a href="https://greatbritishschooltrip.com/" target="_blank">The Great British School Trip</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.hyundai.com/uk/en/hyundai-brand/great-british-school-trip.html" target="_blank">Hyundai</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Automotive</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.launchpr.co.uk/" target="_blank">Launch PR</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> PR – CSR Initiative</span> </div> <p class="gn-reveal">In 2021 <strong>Hyundai's</strong> challenged <strong>Launch PR</strong> to create a long-term CSR initiative for the UK. The creative PR agency identified a clear space that the brand could own, and <strong>The Great British School Trip</strong> was born.</p> <p class="gn-reveal">For year three, they focussed on the theme of careers – inspired by research that highlights a disconnect between parents and the evolving world of work.</p> <p class="gn-reveal">To support the programme and generate headlines they created a first-of-its-kind careers trip to The National Space Centre and a bespoke game to help parents talk to their kids about careers – Future Job Trumps.</p> <p class="gn-reveal">The campaign has been featured on BBC TV and ITV – helping drive an emotional connection between the British public and the Hyundai brand.</p> <blockquote class="gn-blockquote gn-reveal">"From the start, our goal with The Great British School Trip was to create something with real, lasting impact for the brand. The programme has grown every year but that comes with the challenge to keep it fresh and interesting for media. When we landed on careers as our theme for year three, we quickly realised we were onto a strong narrative for parents, teachers, and kids. Our goal this year has been to drive further awareness, support more schools and kids, but also reach parents. Our Future Jobs Trumps game has driven media coverage, but importantly put Hyundai into the homes of thousands for families across the UK."<cite>Yasmin Khostovan · Head of Media, Launch PR</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.33802816901409%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.33802816901409%" data-rt-dimensions="426:240" data-page-url="https://vimeo.com/1088424813"><div><iframe src="https://player.vimeo.com/video/1088424813" title="Hyundai - The Great British School Trip" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#36</span> <h3 class="gn-list-item__title">Fiat: <a href="https://www.marketing-beat.co.uk/2025/05/14/fiat-enlists-shaggy-panda/" target="_blank">Grande Panda – Life is Panda</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.fiat.com/" target="_blank">FIAT</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Automotive</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://mcsaatchi.com/" target="_blank">M+C Saatchi Group Europe</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, OOH, Social Media</span> </div> <p class="gn-reveal">Italian automotive brand <strong>Fiat</strong> is unveiling its new Grande Panda model with a colourful ad, starring Jamaican musician Shaggy.</p> <p class="gn-reveal">Crafted by creative agency <strong>M+C Saatchi Group Europe</strong>, the 50-second spot sees Shaggy perform a Panda-themed rendition of his 1995 hit 'Boombastic'; rather aptly re-named as 'Pandastic'.</p> <p class="gn-reveal">The work will run across TV, out-of-home, print, digital, and social media, supported by TikTok special content and activations across a range of key European markets, ahead of a wider global roll-out.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/UmKwhd1xl_o?si=GIO8YRFgID6aVuTG "><div><iframe src="https://www.youtube.com/embed/UmKwhd1xl_o" title="FIAT Grande Panda - Life is Pandastic" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#37</span> <h3 class="gn-list-item__title">OVO: <a href="https://www.marketing-beat.co.uk/2025/05/15/ovo-campaign/" target="_blank">Power Struggle</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.ovoenergy.com/" target="_blank">OVO Energy</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Utilities</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.wearesaatchi.com/" target="_blank">Saatchi and Saatchi</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, OOH, Print</span> </div> <p class="gn-reveal">Power hungry appliances run riot in new campaign from <strong>OVO</strong>.</p> <p class="gn-reveal">Devised by <strong>Saatchi and Saatchi</strong>, the new marketing drive, titled '<strong>Do Energy Differently</strong>' encourages consumers to 'embrace technology to bring control, affordability and energy" to their homes.</p> <p class="gn-reveal">The adverts highlight <strong>OVO</strong> Beyond, a rewards scheme that gifts consumers two hours of free energy a week.</p> <p class="gn-reveal">As part of the creative platform, the brand has unveiled a 60-second spot, directed by Réalité duo Jason Causse and Alba Solé. The spot, titled '<strong>Power Struggle</strong>' features a horde of power-hungry machines on a rampage.</p> <p class="gn-reveal">It will run across TV, audio, out-of-home and print.</p> <p class="gn-reveal">Media planning was handled by <strong>Goodstuff</strong>.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/L3V53gxfJ9o?si=llbp4YnRuW2kAR5u "><div><iframe src="https://www.youtube.com/embed/L3V53gxfJ9o" title="Do energy differently" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#38</span> <h3 class="gn-list-item__title">Wilkinson Sword: <a href="https://www.marketing-beat.co.uk/2025/05/19/pablo-wilkinson-sword-ooh/" target="_blank">Any Hair, Anywhere</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.wilkinsonsword.com/" target="_blank">Wilkinson Sword</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Healthcare, Wellness &amp; Fitness</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.pablolondon.com/" target="_blank">Pablo</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal"><strong>Wilkinson Sword Intuition</strong> spotlights the everyday reality of women's body hair maintenance with a new 'unapologetic' OOH campaign in London.</p> <p class="gn-reveal">Created by London agency <strong>Pablo</strong>, '<strong>Any Hair, Anywhere</strong>' uses boldly honest imagery to describe female grooming realities, with copy reading: "Nips. Lips. Some on the back. Knees. Toes. Six on the crack."</p> <p class="gn-reveal">The work forms part of a new brand platform <strong>for Wilkinson Sword Intuition</strong>, inspired by research across Europe that revealed women are tired of unrealistic portrayals of body hair and self-care.</p> <p class="gn-reveal">The fly posters will complement the firm's wider brand world spanning out-of-home, social media, and retail, running across 29 markets internationally.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aaa050cfe9ae2162a0d2_683d6b60d9853108937eddcf_WILKINSON.jpeg" alt="Wilkinson Sword: Any Hair Any Where"></div> <figcaption>Wilkinson Sword: Any Hair, Anywhere OOH campaign in London.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#39</span> <h3 class="gn-list-item__title">King's Cross: <a href="https://www.marketing-beat.co.uk/2025/05/19/kings-cross-campaign/" target="_blank">Shop Out There</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.kingscross.co.uk/" target="_blank">King's Cross Shopping District</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Retail</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.elvislondon.com/" target="_blank">Elvis</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> DOOH, Social Media</span> </div> <p class="gn-reveal"><strong>King's Cross</strong> shopping district is aiming to position itself as a 'distinctly different shopping destination' in their latest campaign.</p> <p class="gn-reveal">Titled '<strong>Shop Out There</strong>', the creative will aim to set <strong>King's Cross</strong> and <strong>Coal Drops Yard</strong> apart from the average high street.</p> <p class="gn-reveal">Devised in collaboration with creative agency <strong>Elvis</strong>, the marketing drive will capture the 'relaxed' atmosphere of the shopping district during spring and summer by using wide-angle shots, spring colours and backdrops.</p> <p class="gn-reveal">Models for the campaign are dressed in pieces sourced from retailers in King's Cross, with photography by Lillie Eiger.</p> <p class="gn-reveal">It will run across digital OOH, social and digital channels.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:53.990610328638496%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="53.990610328638496%" data-rt-dimensions="426:230" data-page-url="https://vimeo.com/1084658632 "><div><iframe src="https://player.vimeo.com/video/1084658632" title="King's Cross - Shop Out There - OOH - 2025" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#40</span> <h3 class="gn-list-item__title">Fridge Raiders: <a href="https://www.marketing-beat.co.uk/2025/05/19/fridge-raiders-ooh-new-launch/" target="_blank">That Real Grills Feeling</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://fridgeraiders.co.uk/" target="_blank">Fridge Raiders</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> FMCG</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://initials.co.uk/" target="_blank">Initials CX</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal">Snacking brand <strong>Fridge Raiders</strong> is 'firing up the flavour' with the launch of a UK-wide campaign to celebrate its all-new 'Grills' offering, marking its latest product innovation.</p> <p class="gn-reveal">Developed in partnership with independent creative agency <strong>Initials CX</strong>, '<strong>That Real Grills Feeling</strong>' looks to shift perceptions around processed snacks and shine a spotlight on its flame-grilled chicken fillet range.</p> <p class="gn-reveal">Targeting busy young professionals who want protein-rich snack choices they can enjoy on the move.</p> <p class="gn-reveal">With media planning and buying handled by media firm <strong>Dentsu X</strong>, the work will go live across national OOH sites and sponsored social channels through to 15^th June.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aaa050cfe9ae2162a0c9_683d6c4331838b005b8a5d7b_fridge.jpeg" alt="Fridge Raiders: That Real Grills Feeling"></div> <figcaption>Fridge Raiders: That Real Grills Feeling OOH campaign.</figcaption> </figure> </div> <div class="gn-reveal"><div data-rt-embed-type='true'><a id="jun2025campaigns"></a></div></div> <h2 class="gn-reveal">June</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#41</span> <h3 class="gn-list-item__title">British Skin Foundation: <a href="https://www.marketing-beat.co.uk/2025/06/19/the-british-skin-foundation/" target="_blank">The Burnable Billboard</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.britishskinfoundation.org.uk/">British Skin Foundation</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Charity</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://wonderhoodstudios.com/" target="_blank">Wonderhood Studios</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> Digital, Social Media, TV</span> </div> <p class="gn-reveal">Raising awareness with visual storytelling.</p> <p class="gn-reveal"><strong>Wonderhood Studios'</strong> work for the <strong>British Skin Foundation</strong> brings a fresh and engaging approach to raising awareness about skin health. The campaign's clever visuals and messaging don't just inform; they also encourage a deeper understanding of skin conditions, while making the topic more approachable. A brilliant campaign that combines empathy with artistic design.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aaa050cfe9ae2162a0b4_686beb654d1341d4cce78b3c_M4G_Thumbnail_1000x600_Ocean-outdoor-Wonderhood-Studios.jpeg" alt="British Skin Foundation: The Burnable Billboard"></div> <figcaption>British Skin Foundation: The Burnable Billboard campaign by Wonderhood Studios.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#42</span> <h3 class="gn-list-item__title">Ikea: <a href="https://www.adobomagazine.com/campaign-spotlight/ikea-norways-made-for-life-campaign-tells-real-stories-behind-everyday-moments/" target="_blank">Made for Life</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.ikea.com/">Ikea Norway</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Retail</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://try.no/">TRY</a> &amp; <a href="https://www.baconproduction.com/">BACON</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, Digital, Social Media</span> </div> <p class="gn-reveal"><em>IKEA Norway's 'Made for Life' campaign tells real stories behind everyday moments.</em></p> <p class="gn-reveal"><strong>IKEA Norway's</strong> new campaign showcases how their products play a role in people's lives, both in good times and in bad. Through a series of cleverly narrated small stories, IKEA addresses sensitive themes such as dementia, as well as everyday moments such as picky toddlers. The campaign launches IKEA Norway's new communication platform, "Made for Life," which will encompass everything IKEA wants to share in the coming years.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://www.youtube.com/watch?v=8RyshNQy4Wc"><div><iframe src="https://www.youtube.com/embed/8RyshNQy4Wc" title="Campaign Spotlight: IKEA - Mornings" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#43</span> <h3 class="gn-list-item__title">Crumpton Oaks Cider: <a href="https://www.marketing-beat.co.uk/2025/06/25/crumpton-oaks-mccann-brum/" target="_blank">90's Rave Revival</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.crumptonoaks.co.uk/">Crumpton Oaks Cider</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> FMCG</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.mccannbirmingham.co.uk/">McCann Birmingham</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, Digital, Social Media</span> </div> <p class="gn-reveal"><em>Celebrating the 90's rave era.</em></p> <p class="gn-reveal"><strong>Crumpton Oaks'</strong> summer campaign, in collaboration with <strong>McCann Birmingham</strong>, brings back the vibrant, high-energy spirit of the 90s rave scene. The campaign's bold, electrifying visuals immediately grab attention while tapping into a sense of nostalgia. The integration of retro beats and visuals creates a fun, memorable experience that resonates with cider lovers and rave culture enthusiasts alike.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/CHjSl2trWJc"><div><iframe src="https://www.youtube.com/embed/CHjSl2trWJc" title="HappyApples Social" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#44</span> <h3 class="gn-list-item__title">Women's Aid: <a href="https://www.adsoftheworld.com/campaigns/hear-the-children-or-grieve-them" target="_blank">Hear the children or grieve them</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.womensaid.org.uk/">Women's Aid</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Charity</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.hijinkscollective.com/">Hijinks</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> Digital, Social Media</span> </div> <p class="gn-reveal"><em>Empowering messaging with a creative twist.</em></p> <p class="gn-reveal">This campaign by <strong>Women's Aid</strong> and <strong>Hijinks</strong> stands out for its thought-provoking and impactful message. The initiative effectively uses storytelling to shed light on the issue of violence against children, while offering hope and support through empowering visuals and messaging. It's a testament to how brands can use creativity to drive important social conversations.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aaa050cfe9ae2162a0c6_686bf74ec26b52ad9ed66c29_WomensAid_Hijinks_02.jpeg" alt="Women's Aid: Hear the children or grieve them"></div> <figcaption>Women's Aid: Hear the children or grieve them campaign by Hijinks.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#45</span> <h3 class="gn-list-item__title">SIFA Fireside: <a href="https://colmorebusinessdistrict.com/2025/07/new-arrivals-homelessness-doesnt-take-a-holiday-campaign-just-landed/" target="_blank">Homelessness doesn't take a holiday</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://sifafireside.co.uk/">SIFA Fireside</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Charity</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://oneblackbear.com/">One Black Bear</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal"><em>Twisting a traditional travel ad into a harsh reality check</em></p> <p class="gn-reveal">The campaign, from creative agency <strong>One Black Bear</strong>, mimics the advertisements typically seen in high street travel agents' windows, promising bargain getaways. However, upon closer inspection, the offers reveal no pool, no ocean views, just a patch of pavement and a view of the street. This stark contrast highlights the reality of homelessness and invites the public to support <strong>SIFA Fireside</strong>. The campaign appeared on billboards across Birmingham, aiming to raise awareness and inspire ongoing donations.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aaa050cfe9ae2162a0e2_686bf9e20ab0192da997c4d9_Floorida_loop.jpeg" alt="SIFA Fireside: Homelessness doesn't take a holiday"></div> <figcaption>SIFA Fireside: Homelessness doesn't take a holiday OOH campaign across Birmingham.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#46</span> <h3 class="gn-list-item__title">JD Sports: <a href="https://www.marketing-beat.co.uk/2025/06/20/jd-sports-manchester/" target="_blank">Flagship Launch</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.jdsports.co.uk/">JD Sports</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Retail</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://goodstuff.co.uk/">Goodstuff</a>, <a href="https://talonooh.com/en/">Talon Outdoor</a>, <a href="https://www.the-wonderworks.co.uk/">The Wonderworks</a>, <a href="https://www.limited-space.com/">Limited Space</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Digital</span> </div> <p class="gn-reveal"><em>Multi-agency firepower for JD's flagship launch</em></p> <p class="gn-reveal">To mark the opening of its biggest-ever flagship store at Manchester's Trafford Centre, <strong>JD Sports</strong> teamed up with <strong>Goodstuff</strong>, <strong>Talon Outdoor</strong>, <strong>The Wonderworks</strong>, and <strong>Limited Space</strong> to deliver a high-impact campaign. A giant 3D duffle bag installation stole the spotlight, supported by digital and OOH media throughout the centre. With Olympic icon Usain Bolt joining the launch, the campaign blended spectacle, sport, and style, driving footfall, social buzz, and brand heat in equal measure.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aaa050cfe9ae2162a0e5_686bfdbc245511de4e151ab7_JD-Trafford-Centre.QB2JV9hd.jpeg" alt="JD Sports: Flagship Launch at Trafford Centre"></div> <figcaption>JD Sports: Flagship store launch campaign at Manchester's Trafford Centre.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#47</span> <h3 class="gn-list-item__title">Waitrose: <a href="https://www.marketing-beat.co.uk/2025/06/05/waitrose-wonderhood-summer/" target="_blank">Let your summer side out</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.waitrose.com/">Waitrose</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Retail</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://wonderhoodstudios.com/" target="_blank">Wonderhood Studios</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, Digital, OOH, Social Media</span> </div> <p class="gn-reveal"><em>You were never going to "Just Bring Crisps"</em></p> <p class="gn-reveal">Waitrose's partnership with Wonderhood Studios has delivered a vibrant campaign that captures the essence of summer living. The brand taps into fresh, locally sourced produce with visuals that feel inviting and delightful. It's a simple, yet effective approach that highlights quality and convenience, all while making customers feel like they're truly a part of the fresh, seasonal experience.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aaa050cfe9ae2162a0cc_686c012f78c75000a0f48a2a_wait1.52-SOOwm.jpeg" alt="Waitrose: Let your summer side out"></div> <figcaption>Waitrose: Let your summer side out campaign by Wonderhood Studios.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#48</span> <h3 class="gn-list-item__title">Canva: <a href="https://www.marketing-beat.co.uk/2025/06/17/canva-waterloo-ooh-campaign/" target="_blank">Waterloo Gallery OOH takeover</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> <a href="https://www.canva.com/en_gb/">Canva</a></span> <span class="gn-list-item__pill"><strong>Category:</strong> Tech, Design</span> <span class="gn-list-item__pill"><strong>Agency:</strong> <a href="https://www.stinkstudios.com/" target="_blank">Stink Studios</a></span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Digital</span> </div> <p class="gn-reveal"><em>Bringing creativity to life through OOH.</em></p> <p class="gn-reveal"><strong>Canva's</strong> partnership with <strong>Stink Studios</strong> resulted in a highly creative and visually captivating OOH campaign. The collaboration showcases Canva's design capabilities in a fresh, funny and dynamic way, using outdoor advertising to highlight the power its design features. It's an excellent example of how digital tools can inspire real-world campaigns.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aaa050cfe9ae2162a0d5_686c06d255985dae664b57de_Canva.jpeg" alt="Canva: Waterloo Gallery OOH takeover"></div> <figcaption>Canva: Waterloo Gallery OOH takeover campaign by Stink Studios.</figcaption> </figure> </div> <p class="gn-reveal"><strong><em>Looking for the right agency partner? </em></strong><em>The GO Network offer cost-free support on marketing agency search, recommendation, and qualification. For an initial conversation with the team, </em><a href="https://www.thegonetwork.com/get-in-touch?utm_source=Article&utm_medium=Get+in+touch&utm_campaign=Most+Impactful+Ads+of+2023&utm_term=Article+-+Get+in+touch+-+Most+Impactful+Ads+of+2023" target="_blank"><strong><em>get in touch.</em></strong></a></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2026---monthly-review-2026" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2026 – Monthly Review</span> <span class="gn-related__excerpt">Creative, digital, and OOH work from 2026&#39;s standout campaigns, broken down by agency, medium, and the strategic thinking that made each one</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2023---monthly-review" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2023 - Monthly Review</span> <span class="gn-related__excerpt">96 Creative, Digital, and OOH campaigns reviewed across every month of 2023. 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