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<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">The Rise of Purpose-Driven PR: Communicating your Brand’s Values</h1>
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<strong>The GO Network</strong>
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<span>5 September 2024</span>
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<span>1 min read</span>
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<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Thu, 5 Sept 2024 · 09:00</span>
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<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
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<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
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<p class="gn-lede gn-reveal">With consumers becoming increasingly sceptical of the brands they purchase from, the need for businesses to <strong>demonstrate brand values</strong> in alignment with their audience continues to grow, <strong>which is where PR comes in</strong>.</p>
<p class="gn-reveal">In this virtual session for brand and PR leaders, our experts discuss the importance of <strong>purpose-driven PR activity</strong>, the foundations of an effective PR strategy to <strong>enhance your brand's communication</strong>, including how this creates a <strong>trusting and transparent</strong> connection between brand and consumer.</p>
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<h4>What this session covers</h4>
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<li><strong>Understanding purpose-driven PR.</strong> The fundamentals of a successful purpose-driven PR campaign.</li>
<li><strong>Developing purpose-driven strategies.</strong> Aligning PR activity with your brand's core values, including common challenges to overcome.</li>
<li><strong>Best practices and case studies.</strong> Maintaining brand authenticity in PR campaigns, and adapting to evolving customer expectations.</li>
<li><strong>Measuring success.</strong> Tools or frameworks to evaluate the effectiveness of purpose-driven PR strategies.</li>
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<h3 class="gn-speakers__title">Speakers</h3>
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<span class="gn-speaker__name">Charissa Redfern</span>
<span class="gn-speaker__role">B2B Business Director · Tangerine</span>
<a href="https://www.linkedin.com/in/charissa-redfern-7a4268144/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Rhona Templer</span>
<span class="gn-speaker__role">Group Managing Director · GOLD79</span>
<a href="https://www.linkedin.com/in/rhonatempler/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Chloe Baker</span>
<span class="gn-speaker__role">Head of Public Relations · Liquid PR</span>
<a href="https://www.linkedin.com/in/chloebaker1/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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