<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089abe9e6b6881d76f1769_6686b2a856ded5fec362db31_The%2520Rise%2520of%2520Purpose%2520Driven%2520PR%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">The Rise of Purpose-Driven PR: Communicating your Brand’s Values</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>5 September 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 5 Sept 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">With consumers becoming increasingly sceptical of the brands they purchase from, the need for businesses to <strong>demonstrate brand values</strong> in alignment with their audience continues to grow, <strong>which is where PR comes in</strong>.</p> <p class="gn-reveal">In this virtual session for brand and PR leaders, our experts discuss the importance of <strong>purpose-driven PR activity</strong>, the foundations of an effective PR strategy to <strong>enhance your brand's communication</strong>, including how this creates a <strong>trusting and transparent</strong> connection between brand and consumer.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the Agenda</div> <h4>What this session covers</h4> <ul> <li><strong>Understanding purpose-driven PR.</strong> The fundamentals of a successful purpose-driven PR campaign.</li> <li><strong>Developing purpose-driven strategies.</strong> Aligning PR activity with your brand's core values, including common challenges to overcome.</li> <li><strong>Best practices and case studies.</strong> Maintaining brand authenticity in PR campaigns, and adapting to evolving customer expectations.</li> <li><strong>Measuring success.</strong> Tools or frameworks to evaluate the effectiveness of purpose-driven PR strategies.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Charissa Redfern</span> <span class="gn-speaker__role">B2B Business Director · Tangerine</span> <a href="https://www.linkedin.com/in/charissa-redfern-7a4268144/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Rhona Templer</span> <span class="gn-speaker__role">Group Managing Director · GOLD79</span> <a href="https://www.linkedin.com/in/rhonatempler/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Chloe Baker</span> <span class="gn-speaker__role">Head of Public Relations · Liquid PR</span> <a href="https://www.linkedin.com/in/chloebaker1/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/playback-the-rise-of-purpose-driven-pr-communicating-your-brands-values" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: The Rise of Purpose-Driven PR: Communicating Your Brand&#39;s Values</span> <span class="gn-related__excerpt">Three agency PR leaders share how to build authentic, values-led campaigns, overcome common pitfalls, and measure the real impact of purpose</span> </a> </li> <li class="gn-related__item"> <a href="/articles/how-integrated-ai-can-accelerate-your-brands-growth" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">How Integrated AI Can Accelerate Your Brand&#39;s Growth</span> <span class="gn-related__excerpt">Access this on-demand session covering AI tools, real-world case studies, and the key metrics agencies need to drive ROI and scale faster.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/ppc-success-blueprint-strategies-for-maximum-roi" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">PPC Success Blueprint: Strategies for Maximum ROI</span> <span class="gn-related__excerpt">Access this on-demand session covering data-driven bidding, AI targeting, ad copy best practices, and real brand case studies to lift paid s</span> </a> </li> <li class="gn-related__item"> <a href="/articles/new-media-new-you-how-to-win-the-campaign-for-brand-visibility" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">New Media: How to Win the Campaign for Brand Visibility</span> <span class="gn-related__excerpt">UGC, podcasts, EGC, and influencer tactics unpacked in one hour. Walk away with ROI frameworks, real campaign case studies, and metrics that</span> </a> </li> </ul> </aside>