With consumers becoming increasingly sceptical of the brands they purchase from, the need for businesses to demonstrate brand values in alignment with their audience continues to grow – which is where PR comes in.

In this virtual session for brand and PR leaders, our experts discuss the importance of purpose-driven PR activity, the foundations of an effective PR strategy to enhance your brand’s communication, including how this creates a trusting and transparent connection between brand and consumer.

‍

On the Agenda:

  • Understanding purpose-driven PR - The fundamentals of a successful purpose-driven PR campaign.
  • Developing purpose-driven strategies - Aligning PR activity with your brand's core values - including common challenges to overcome.
  • Best practices and case studies - Maintaining brand authenticity in PR campaigns, and adapting to evolving customer expectations.
  • Measuring success - Tools or frameworks to evaluate the effectiveness of purpose-driven PR strategies.

‍

Who should attend?

  • In-House Brand Marketers
  • PR and Communications Specialists
  • Marketing Directors and Strategists

‍

Our Speakers: