<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa59c95359d221ba059_651d7ecc0fab4a138c8b395f_6108fcb95cbe63effa16b3df_Untitled%252520design%252520(35).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Building a Scalable Outbound Prospecting Plan</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>12 August 2021</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 12 Aug 2021 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">For a number of our network agencies, the move away from location-based briefs from brands brings new opportunities, but also the new requirement for enhanced prospecting and client development.</p> <p class="gn-reveal">With this in mind, we've worked with our partner Cognism on a free session for network members and our community around the topic of building an outbound prospecting plan for agencies. It's a hands-on session designed to give you your own roadmap for digital selling and prospecting, including the below:</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>What the session covers</h4> <ul> <li><strong>Relevant statistics</strong> regarding the growth of the highly competitive agency marketplace.</li> <li><strong>How outbound works</strong> with great examples of companies doing it right.</li> <li><strong>Required components and materials</strong> for effective outbound prospecting.</li> <li><strong>Successful prospecting strategy tips.</strong></li> </ul> </aside> <p class="gn-reveal">This workshop is again limited to provide space for discussion. If you'd like to join, register below or contact your GO Network Manager and we'll confirm a spot.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/building-a-scalable-outbound-prospecting-plan-that-works" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Building a scalable Outbound Prospecting plan that works</span> <span class="gn-related__excerpt">Stop blasting cold lists. Build audience personas first, combine email, calls, and LinkedIn cadences, and turn outbound into a repeatable ne</span> </a> </li> <li class="gn-related__item"> <a href="/articles/digital-pr-strengthening-your-reputation-and-building-trust-in-2024" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Digital PR - Strengthening your Reputation and Building Trust in 2024</span> <span class="gn-related__excerpt">Five agency experts cover social proof, digital footprint strategy, and how to handle the most common in-house online reputation challenges.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/making-digital-pr-work-in-beauty" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Making Digital PR Work in Beauty</span> <span class="gn-related__excerpt">Emma Hull and Resh Vadgama break down backlink strategy, journalist outreach, and press release tactics built specifically for beauty agency</span> </a> </li> <li class="gn-related__item"> <a href="/articles/integrating-web-development-with-digital-marketing-strategies" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Integrating Web Development with Digital Marketing Strategies</span> <span class="gn-related__excerpt">Align your web and marketing strategies to boost traffic, build trust, and generate leads. Practical frameworks, case studies, and budget ti</span> </a> </li> </ul> </aside>