<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899ac88df40f308b979d27c_667d8cce9ca64ceb506b734e_Ads%20of%20the%20Month%20-%20June%20(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Expression</span> <h1 class="gn-title">The Best Marketing Campaigns of 2024 - April to June</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>1 July 2024</span> <span class="pip"></span> <span>15 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">The exciting summer of sport is upon us, with the sun shining across the nation and the Euros 2024 tournament in full flow (albeit England's nerve-racking start), we set out to collate the most impactful <strong>Creative, Digital, and OOH marketing campaigns released in June 2024</strong>.</p> <p class="gn-reveal">From <strong>Sports Direct</strong>'s star-studded ad capturing the football fever, to <strong>Biffa</strong>'s plea for better waste management, to doners that are more than just a night-time grease from <strong>GDK</strong> - here's our list of 8 of the best campaigns this month.</p> <p class="gn-reveal"><strong>April</strong> <a href="#apr2024campaigns"><strong>Campaigns #26 - 33</strong></a></p> <p class="gn-reveal"><strong>May</strong> <a href="#may2024campaigns"><strong>Campaigns #34-41</strong></a></p> <p class="gn-reveal"><strong>June</strong> <a href="#june2024campaigns"><strong>Campaigns #42-49</strong></a></p> <p class="gn-reveal"><em>Take a look at our calendar of </em><a href="https://www.thegonetwork.com/events" target="_blank"><strong><em>free virtual strategy workshops</em></strong></a><em>, designed to tackle the key challenges facing in-house marketing leaders</em></p> <div class="gn-reveal"><div data-rt-embed-type='true'><a id="apr2024campaigns"></a></div></div> <h2 class="gn-reveal">April</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#26</span> <h3 class="gn-list-item__title">Alton Towers Resort: Nemesis Reborn</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Alton Tower Resort</span> <span class="gn-list-item__pill"><strong>Agency:</strong> TBWA/MCR</span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, DOOH</span> </div> <p class="gn-reveal"><strong>Alton Towers</strong> unveils spectacular 3D OOH to celebrate the grand re-opening of its Nemesis attraction after 18 months of closure.</p> <p class="gn-reveal">Named <strong>Nemesis Reborn</strong>, people living within two hours of the resort will be greeted with a series of out-of-home executions, devised by creative agency <strong>TBWA/MCR</strong> in partnership with <a href="https://www.dooh.com/" target="_blank"><strong>DOOH.com</strong></a>, <a href="https://wavemakerglobal.com/uk/" target="_blank"><strong>Wavemaker</strong></a> and <a href="https://www.groupm.com/" target="_blank"><strong>Group M OOH</strong></a>.</p> <p class="gn-reveal">The 3D campaign will run across digital large and small format screens in shopping centres, cinemas, motorway service areas, and roadside locations.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Alton Towers Resort: Nemesis Reborn" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aca1aff6f0922259181c_66acc3503cbe8de6a4bde448_66336b82eeb81bb225043907_Nemesis.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>Alton Towers Resort: Nemesis Reborn 3D OOH campaign by TBWA/MCR.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#27</span> <h3 class="gn-list-item__title">Capital One UK: Credit Made Clearer</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Capital One UK</span> <span class="gn-list-item__pill"><strong>Agency:</strong> Rise at Seven + Kinetic</span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal"><strong>Capital One UK</strong> unveils transparent billboards to highlight a lack of clarity around APR repricing.</p> <p class="gn-reveal">Created by <strong>Rise at Seven</strong> and Built by <strong>Kinetic</strong>, the financial services brand's billboard was erected at London's Victoria Station last week, in response to research revealing that over 1 in 10 adults (11%) have applied for a credit card and then ended up with a higher interest rate.</p> <p class="gn-reveal">In a bid to raise awareness and showcase its 'Real Rates' promise, <strong>Capital One UK</strong> launched the '<strong>Credit Made Clearer</strong>' campaign to ensure that anyone looking to take out a credit card in the future is aware of the potential increased cost of borrowing.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Capital One UK: Credit Made Clearer" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aca1aff6f09222591835_66acc3503cbe8de6a4bde464_66336c15489cecb2de511889_capital%252520one.gif" width="auto" height="auto" loading="lazy"></div> <figcaption>Capital One UK: Credit Made Clearer transparent billboard at London's Victoria Station.</figcaption> </figure> </div> <p class="gn-reveal"><a href="https://www.thegonetwork.com/resources/the-go-network-pulse-check-2024" target="_blank"><strong>DOWNLOAD: Our 2024 Industry Pulse Check Report</strong></a> <em>on the trends, challenges, and opportunities to shape your strategy this year.</em></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#28</span> <h3 class="gn-list-item__title">Frontline19: Sicker than the Patients</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Frontline19</span> <span class="gn-list-item__pill"><strong>Agency:</strong> Adam&amp;EveDDB</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, Social, OOH</span> </div> <p class="gn-reveal">Healthcare worker charity <strong>Frontline19</strong> sheds light on the urgent mental health crisis gripping UK health professionals in shocking new ad, revealing 25% of NHS staff have considered suicide.</p> <p class="gn-reveal">Developed by creative agency <strong>Adam&amp;EveDDB</strong>, the work showcases how NHS staff are now more likely to be in greater distress than their own patients due to the unrelenting pressures of sector in recent years.</p> <p class="gn-reveal">Spearheaded by a dramatic two-minute film, the campaign will run across TV, cinema, social, press and out-of-home in a bid to drive donations to <strong>Frontline19's</strong> counselling services.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><iframe src="https://www.youtube.com/embed/eVxagBnriTE" title="SICKER THAN THE PATIENTS" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div> <figcaption>Frontline19: Sicker than the Patients, created by Adam&amp;EveDDB.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#29</span> <h3 class="gn-list-item__title">Magnum: UK's Largest 3D OOH</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Magnum</span> <span class="gn-list-item__pill"><strong>Agency:</strong> MullenLowe</span> <span class="gn-list-item__pill"><strong>Medium:</strong> DOOH</span> </div> <p class="gn-reveal"><strong>Magnum</strong> launches UK's largest 3D OOH campaign across 324 sites in celebration of its new flavour innovations, Euphoria and Chill.</p> <p class="gn-reveal">The billboard can be found in iconic locations across the nation, including London's Piccadilly Lights, Birmingham's New Street, Manchester's Printworks, and Liverpool's Media Wall.</p> <p class="gn-reveal">Created by <strong>MullenLowe</strong>, the DOOH aims to provoke broadcast reach and builds on the success of Magnum's '<strong>The Pleasure Express</strong>' campaign, offering audiences an engaging blend of digital and physical worlds.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Magnum: UK's Largest 3D OOH" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aca1aff6f0922259182d_66acc3503cbe8de6a4bde445_66336d505c8d19fda4564bad_magnum%2525204.png" width="auto" height="auto" loading="lazy"></div> <figcaption>Magnum's UK-largest 3D OOH campaign across 324 sites, created by MullenLowe.</figcaption> </figure> </div> <p class="gn-reveal">Read: <a href="https://www.thegonetwork.com/news/round-up-in-house-agency-or-freelance---getting-the-best-from-your-marketing-budget" target="_blank"><strong><em>In-house, Agency, or Freelance – Getting the Best from your Marketing Budget</em></strong></a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#30</span> <h3 class="gn-list-item__title">Pancreatic Cancer UK: More than Hope</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Pancreatic Cancer UK</span> <span class="gn-list-item__pill"><strong>Agency:</strong> GOOD</span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal"><strong>Pancreatic Cancer UK</strong> shares new '<strong>more than hope</strong>' brand identity, to garner more awareness of the disease as well as funding and support for its work.</p> <p class="gn-reveal">Produced in collaboration with purpose-driven agency <strong>GOOD</strong>, the brand idea feeds into the organisation's goal of improving survival rates for the disease. Currently, five-year survival rates are under 7%.</p> <p class="gn-reveal">The new design approach draws on the publishing world, to create a distinctive font and move away from the unrecognisable CUK symbol. The new look instead places emphasis on a rounded serif pancreatic wordmark, with an oval P symbol.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Pancreatic Cancer UK: More than Hope" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aca1aff6f09222591839_66acc3503cbe8de6a4bde454_66336dcd3a7ca57c697b1c8a_pcuck%2525203.png" width="auto" height="auto" loading="lazy"></div> <figcaption>Pancreatic Cancer UK: More than Hope brand identity, produced with agency GOOD.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#31</span> <h3 class="gn-list-item__title">Rubicon: Releasing the Sunshine</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Rubicon</span> <span class="gn-list-item__pill"><strong>Agency:</strong> IMA</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, VOD, Social</span> </div> <p class="gn-reveal">Soft drink brand <strong>Rubicon</strong> is 'releasing the sunshine' in vibrant new ad, devised by creative agency <strong>IMA-HOME</strong>.</p> <p class="gn-reveal">The integrated campaign that communicates the carefree joy of sipping on the fruity beverage can bring, centres around a vibrant TV spot that sees a young man's world turned upside-down (for the better) as he enjoys a fresh <strong>Rubicon</strong>.</p> <p class="gn-reveal">With media planning and buying handled by <a href="https://www.the7stars.co.uk/" target="_blank"><strong>the7Stars</strong></a>, the creative will run through to 13 June across TV, video-on-demand, social media via YouTube, TikTok, Snap and Meta as well as out-of-home.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><iframe src="https://www.youtube.com/embed/j-YQPJS1FKA" title="Rubicon - Release the Sunshine" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div> <figcaption>Rubicon: Releasing the Sunshine, devised by IMA-HOME.</figcaption> </figure> </div> <p class="gn-reveal">View our workshop playback: <a href="https://www.thegonetwork.com/resources/playback-driving-conversions-with-your-social-media-strategy" target="_blank"><strong><em>Driving Conversions with your Social Media Strategy</em></strong></a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#32</span> <h3 class="gn-list-item__title">Tropicana: Not all Oranges are the Same</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Tropicana</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, OOH, Social</span> </div> <p class="gn-reveal"><strong>Tropicana</strong> has launched a new £3.5 million campaign to mark its new 'It's that juice" platform', spotlighting its iconic orange branding.</p> <p class="gn-reveal">The '<strong>Not all oranges are the same</strong>' campaign features special build sites, buses, social, PR and shopper, showing consumers that not all juices are the same.</p> <p class="gn-reveal">The campaign centres the orange with a straw as its hero asset and is also accompanied by a 10-second TV spot which reinforces the same messaging about being fresh from the fruit.</p> <blockquote class="gn-blockquote gn-reveal">"The launch of this campaign marks another exciting moment for the brand, helping us express our confidence as category market leaders."<cite>Elizabeth Ashdown · Marketing Director, Tropicana Brands Group</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><iframe src="https://www.youtube.com/embed/bPRmRJcKv2I" title="Not all Oranges Are Tropicana Oranges" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div> <figcaption>Tropicana: Not all Oranges are the Same, a £3.5 million campaign.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#33</span> <h3 class="gn-list-item__title">Waitrose: Wonky Billboard</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Waitrose</span> <span class="gn-list-item__pill"><strong>Agency:</strong> Saatchi &amp; Saatchi</span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH (special build)</span> </div> <p class="gn-reveal"><strong>Waitrose</strong> 'wonky billboard' marketing stunt pays off as council misses angle.</p> <p class="gn-reveal">The ad itself, created by <strong>Saatchi &amp; Saatchi</strong>, showed an arrow pointing downwards, surrounded by produce, with the tilted angle giving the appearance of the lower-priced food tumbling to the bottom of the image.</p> <p class="gn-reveal">The marketing stunt has left a London council looking decidedly lop-sided after it fenced off one of its own advertising billboards amid fears that it could be a risk to public safety.</p> <p class="gn-reveal"><strong>Waitrose</strong> was quick to make the most of the opportunity for extra publicity, as it responded to the move on X (formerly known as Twitter). The supermarket tagged the council in its post, which read: "Thanks for the swift action but while our prices are falling rapidly, our billboard certainly isn't! #noneedforbollards."</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Waitrose: Wonky Billboard" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aca1aff6f0922259183c_66acc3503cbe8de6a4bde46e_66336f1d940604a6fb917711_waitrose.png" width="auto" height="auto" loading="lazy"></div> <figcaption>Waitrose: Wonky Billboard, created by Saatchi &amp; Saatchi.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-reveal"><div data-rt-embed-type='true'><a id="may2024campaigns"></a></div></div> <h2 class="gn-reveal">May</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#34</span> <h3 class="gn-list-item__title">Frijj: Feel the URjj</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Müller - Frijj</span> <span class="gn-list-item__pill"><strong>Agency:</strong> VCCP London</span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal"><strong>Frijj</strong> brings its iconic '<strong>Feel the URjj</strong>' tagline to life with a new, innovative OOH campaign displaying the irresistible power of the milkshake.</p> <p class="gn-reveal">Created by <strong>Müller's</strong> agency of record, <strong>VCCP London</strong>, the striking special builds features a Frijj-shaped hole in the middle, giving the illusion that someone has been unable to 'resist the URjj' and taken the bottle from the poster.</p> <p class="gn-reveal">Each of the OOH sites, which are up in four locations across London and Birmingham, feature attention-grabbing cow prints along with a note of caution: 'Warning: this ad may cause the URjj'.</p> <p class="gn-reveal">The campaign will run from 6 May to 23 June and is supported by radio and social activity.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Frijj: Feel the URjj" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aca1aff6f09222591819_66acc3503cbe8de6a4bde451_664f5a5a79ef13854bd71260_Frijj.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>Frijj: Feel the URjj OOH special build, created by VCCP London.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#35</span> <h3 class="gn-list-item__title">Currys: No Distractions</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Currys</span> <span class="gn-list-item__pill"><strong>Agency:</strong> AMV BBDO</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal"><strong>Currys</strong> latest ad shows the lengths its employees will go to in avoiding the distraction of the Euro 2024 finals this summer.</p> <p class="gn-reveal">Created by London agency <strong>AMV BBDO</strong>, '<strong>No Distractions</strong>' will form part of the tech retailer's ongoing '<strong>Beyond Techspectations</strong>' brand platform, highlighting how its staff go above and beyond to better serve their customers.</p> <p class="gn-reveal">The creative will revolve around a series of three ads, each detailing a different worker's struggles to remain football-free as they don giant eye masks, human-sized dog cones and even turning their heads 180 degrees like an owl.</p> <blockquote class="gn-blockquote gn-reveal">"We continue to push absurdly humorous boundaries, whilst reaffirming Currys as the go to tech experts for all its customer's needs."<cite>Martin Burke · Senior Advertising Manager, Currys</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><iframe src="https://www.youtube.com/embed/K6OQrUTnmbk" title="Currys | Beyond Techspectations | No Distractions x Hisense Mini-LED TV" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div> <figcaption>Currys: No Distractions, created by AMV BBDO.</figcaption> </figure> </div> <p class="gn-reveal">Watch our workshop playback: <a href="https://www.thegonetwork.com/resources/playback-social-as-a-search-engine---finding-a-strategy-that-works-for-you" target="_blank"><strong><em>Social as a Search Engine – Finding a Strategy that Works for you</em></strong></a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#36</span> <h3 class="gn-list-item__title">Urban Rhino Gin: Sip Gin, Save Rhinos</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Urban Rhino Gin</span> <span class="gn-list-item__pill"><strong>Agency:</strong> BH&amp;P</span> <span class="gn-list-item__pill"><strong>Medium:</strong> Brand Refresh</span> </div> <p class="gn-reveal">A drinks brand with purpose. Acquired by <strong>Pete Richardson</strong>, Co-Founder of the world's first rhino orphanage, <strong>Urban Rhino Gin</strong> has rebranded and relaunched, winning many gin awards in the short time since the brand relaunch.</p> <p class="gn-reveal">Every bottle supports <strong>The Rhino Orphanage</strong> in South Africa. B Corp agency <strong>BH&amp;P</strong> crafted a standout brand refresh with eco-friendly packaging. B2B2C launch includes ideal home show, awards, major retailer partnership, and royal ascot.</p> <blockquote class="gn-blockquote gn-reveal">"we wanted to create something extraordinary for this venture marketing client. When Pete Richardson, Co-Founder of the rhino orphanage, purchased the brand, it was in need of a complete rethink. We're proud of the impact our work has made in a short period of time, and excited to see where it goes next."<cite>Claus Larsen · Creative Director, BH&amp;P</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><iframe src="https://www.youtube.com/embed/Sh1NtD2dB0A" title="Urban Rhino Case Study - Sip Gin, Save Rhinos" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div> <figcaption>Urban Rhino Gin: Sip Gin, Save Rhinos brand refresh by BH&amp;P.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#37</span> <h3 class="gn-list-item__title">Lexus: Rise to It</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Lexus</span> <span class="gn-list-item__pill"><strong>Agency:</strong> T&amp;Pm</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal">Japanese car brand <strong>Lexus</strong> has partnered with <a href="https://www.sky.com/" target="_blank"><strong>Sky</strong></a> (Sky Sports) and the ATP and LTA tours which aims to honour both the sports and its legions of dedicated fans.</p> <p class="gn-reveal">Developed by London agency <strong>T&amp;Pm</strong>, '<strong>Rise to It</strong>' will be anchored by a 60-second hero spot, highlighting the parallels between Lexus' innovations and professional tennis, the car manufacturer celebrates the constant innovation and creativity needed in both automotive worlds and elite sport.</p> <blockquote class="gn-blockquote gn-reveal">"To continue accelerating our annual volume growth we recognise the importance of building brand salience, and tennis sponsorship gives us a huge opportunity to reach large audiences in the UK."<cite>Mat Thomas · Brand Strategy Lead, Lexus</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><iframe src="https://www.youtube.com/embed/pqmjN1w2jgM" title="Lexus. Rise To It." scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div> <figcaption>Lexus: Rise to It, developed by T&amp;Pm.</figcaption> </figure> </div> <p class="gn-reveal">Read: <a href="https://www.thegonetwork.com/news/against-the-grain-multiplier" target="_blank"><strong><em>Against the Grain interview with Emily Dunlop, Head of Marketing at Multiplier</em></strong></a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#38</span> <h3 class="gn-list-item__title">Habitat: Love Design, Love Habitat</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Habitat, part of Sainsbury's group</span> <span class="gn-list-item__pill"><strong>Agency:</strong> New Commercial Arts</span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal">Household retailer <strong>Habitat</strong> celebrates its 60th anniversary with a series of custom-built 3D billboards.</p> <p class="gn-reveal">Designed by creative agency <strong>New Commercial Arts</strong>, 'Love Design, Love Habitat' marks the launch of a revamped brand platform, whilst paying homage to the history of the brand by highlighting its past, present and future.</p> <p class="gn-reveal">Oversized so-called 'special builds' will showcase a range of Habitat homeware items in locations such as London (Exmouth Market and Whitechapel), Manchester and Birmingham.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Habitat: Love Design, Love Habitat" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aca1aff6f09222591816_66acc3503cbe8de6a4bde43e_664f5cd3e12c8cd9d3f33a4a_habitat.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>Habitat: Love Design, Love Habitat 60th anniversary 3D billboards by New Commercial Arts.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#39</span> <h3 class="gn-list-item__title">The Royal National Institute of Blind People: The Be Helpful Guide</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> The Royal National Institute of Blind People (RNIB)</span> <span class="gn-list-item__pill"><strong>Agency:</strong> GOOD</span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Social</span> </div> <p class="gn-reveal"><strong>RNIB</strong> encourages Brits to proactively offer those with sight loss a helping hand in new awareness campaign.</p> <p class="gn-reveal">Devised by purpose-driven agency <strong>GOOD</strong>, the 45-second spot aims to educate Britons about the simple steps they can take to make the world most easily navigable for people affected by sight loss.</p> <p class="gn-reveal">Running across social media, out-of-home and radio, the creative is presented from the point of view of blind or partially sighted people and takes a humorous approach in raising awareness.</p> <blockquote class="gn-blockquote gn-reveal">"our current world isn't accessible to blind or partially sighted people, so creating allies is an important step in educating, inspiring and making the UK a more inclusive place for all. With that in mind, we created a campaign to help people recognise the barriers faced by those with sight-loss, so that they are better placed to do something about it."<cite>Bryn Attewell · Executive Creative Director, GOOD</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><iframe src="https://www.youtube.com/embed/s2tiYaZ_1lg" title="Non AD - Be Helpful Guide - Hero film - RNIB" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div> <figcaption>RNIB: The Be Helpful Guide, devised by GOOD.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#40</span> <h3 class="gn-list-item__title">Irn-Bru: Doctor's (2024)</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> AG Barr - Irn-Bru</span> <span class="gn-list-item__pill"><strong>Agency:</strong> Leith</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, Social</span> </div> <p class="gn-reveal"><strong>Irn-Bru</strong> celebrates the return of optimism to Scottish football in new ad campaign ahead of this summer's Euro 2024 finals.</p> <p class="gn-reveal">Developed by Edinburgh-based agency <strong>Leith</strong>, the campaign will revolve around three comedic spots that look to capture the optimism that all Scotland fans will be feeling in the run-up to their opening game against the hosts on 14 June.</p> <p class="gn-reveal">Set in the rather banal surroundings of a GP's office, the inaugural spot sees comedy star <strong>Sanjeev Kohli</strong> treat a series of fans who've mysteriously come down with a rare case of 'optimism'.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><iframe src="https://www.youtube.com/embed/HomrY1I0NDo" title="Doctor's (2024)" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div> <figcaption>Irn-Bru: Doctor's (2024), developed by Edinburgh-based agency Leith.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#41</span> <h3 class="gn-list-item__title">Sudocrem: Not Just for Babies, for Everybody</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Teva Pharmaceuticals - Sudocrem</span> <span class="gn-list-item__pill"><strong>Agency:</strong> Havas Consumer Health</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal"><strong>Sudocrem</strong> launches its first global TV spot declaring it's 'not just for babies'.</p> <p class="gn-reveal">The ad campaign created by <strong>Havas Consumer Health</strong> (Havas' new health and wellness agency) marks the first time the brand has employed a unified communications platform across all territories and begins rolling out in more than 15 markets.</p> <p class="gn-reveal">It sees the <strong>Teva Pharmaceuticals</strong> owned skincare brand expand its long-standing focus on exclusively being a treatment for nappy rash, by shedding light on other uses like cuts and grazes, eczema, and acne spots.</p> <p class="gn-reveal">Brought to life in a new 30-second TV commercial, sees a baby act as a spokesperson on all things <strong>Sudocrem</strong>: "My family always looks after me, so I look after them, by lending them my Sudocrem."</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><iframe src="https://www.youtube.com/embed/ln26W2reoDI" title="Sudocrem TV Advert 2024 - Not Just for Babies" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div> <figcaption>Sudocrem: Not Just for Babies, for Everybody — first global TV spot by Havas Consumer Health.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-reveal"><div data-rt-embed-type='true'><a id="june2024campaigns"></a></div></div> <h2 class="gn-reveal">June</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#42</span> <h3 class="gn-list-item__title">Sports Direct: Football Fever Starts Here</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Sports Direct</span> <span class="gn-list-item__pill"><strong>Agency:</strong> Mox London</span> <span class="gn-list-item__pill"><strong>Medium:</strong> Social, TV, OOH, Digital</span> </div> <p class="gn-reveal"><strong>Sports Direct</strong> catches the football fever in its star-studded summer campaign ahead of the Euro 2024 tournament.</p> <p class="gn-reveal">Devised by creative agency <strong>Mox London</strong>, the 40-second spot captures the spirit of the beautiful game in a whirlwind of activity, bringing a host of footballing legends (including <strong>Ian Wright</strong> and <strong>Jordan Pickford</strong>) and everyday people together as football fever arrives in a local town.</p> <p class="gn-reveal">Currently running across socials, the campaign will also be seen on TV, OOH, digital and in-store for the duration of the tournament.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><iframe src="https://www.youtube.com/embed/hctOaQ0BoNc" title="Football Fever Starts Here - Sports Direct" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div> <figcaption>Sports Direct: Football Fever Starts Here, devised by Mox London.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#43</span> <h3 class="gn-list-item__title">The Exeter: Claims Paid</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> The Exeter</span> <span class="gn-list-item__pill"><strong>Agency:</strong> Guy &amp; Co</span> <span class="gn-list-item__pill"><strong>Medium:</strong> Website, OOH, Social</span> </div> <p class="gn-reveal"><strong>Guy &amp; Co</strong> helped <strong>The Exeter</strong> challenge how they communicate their excellent claims paid statistics.</p> <p class="gn-reveal">The pre-campaign research with intermediaries gave the agency confidence in their informative yet totally unexpected creative to make <strong>The Exeter</strong> really stand out in a sea of sameness.</p> <blockquote class="gn-blockquote gn-reveal">"We were challenged by The Exeter to elevate their annual claims paid statistics from just numbers on a page to pieces of content which were interesting, fun and, most importantly, memorable. Across the category, the majority of customers don't trust insurers to pay out claims. They feel claims paid stats are 'too good to be true' and rarely see any proof of what the numbers mean in the real world. Our point of view was that to claims paid statistics more human, we must reframe the numbers in ways that are both relatable and memorable. Our proposition: <strong>Claims paid = differences made</strong>."<cite>Guy &amp; Co</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="The Exeter: Claims Paid" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aca1aff6f09222591824_66acc3503cbe8de6a4bde46b_667d88ab9ca64ceb50684f2d_The%252520exeter.png" width="auto" height="auto" loading="lazy"></div> <figcaption>The Exeter: Claims Paid campaign by Guy &amp; Co.</figcaption> </figure> </div> <p class="gn-reveal">Watch our workshop playback: <a href="https://www.thegonetwork.com/resources/playback-creating-unique-buyer-experiences---standing-out-with-your-brand-online" target="_blank"><strong><em>Creating Unique Buyer Experiences - Standing Out with your Brand Online</em></strong></a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#44</span> <h3 class="gn-list-item__title">Biffa: What Iff</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Biffa</span> <span class="gn-list-item__pill"><strong>Agency:</strong> bandstand</span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Social, Brand</span> </div> <p class="gn-reveal">Independent creative agency <strong>bandstand</strong> was tasked to ensure C-suite and key B2B decision makers understand what <strong>Biffa</strong> does beyond taking your bins away and big red trucks.</p> <p class="gn-reveal">'<strong>What iff waste wasn't wasted?</strong>' starts the conversation around waste from reducing, recycling, and reusing, positioning <strong>Biffa</strong> at the heart of the community, as a business to help with all your waste needs.</p> <p class="gn-reveal">With thought-provoking one-liners, beginning with '<strong>What Iff…?</strong>' the campaign created impact by capitalising on the distinctive letters of the <strong>Biffa</strong> logo.</p> <p class="gn-reveal">The campaign also shone a light on their expertise, championing the people who drive the business forwards.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><iframe src="https://player.vimeo.com/video/913326948" title="Biffa What Iff Brand Film" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div> <figcaption>Biffa: What Iff brand film by bandstand.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#45</span> <h3 class="gn-list-item__title">IFM Investors: Standing out at the PEI global infrastructure investment summit</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> IFM Investors</span> <span class="gn-list-item__pill"><strong>Agency:</strong> Nucco</span> <span class="gn-list-item__pill"><strong>Medium:</strong> Brand</span> </div> <p class="gn-reveal">Communication experts <strong>Nucco</strong> helped <strong>IFM Investors</strong> stand out in a sea of sameness at a flagship event for the infrastructure investment sector.</p> <p class="gn-reveal">The agency created a unique message and compelling animation that resonated with attendees, making a lasting impression at this key industry event.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="IFM Investors: Standing out at the PEI global infrastructure investment summit" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aca1aff6f0922259182a_66acc3503cbe8de6a4bde457_667d8986dcf144284eeaadb6_IFM%2525203.png" width="auto" height="auto" loading="lazy"></div> <figcaption>IFM Investors: Standing out at the PEI global infrastructure investment summit, by Nucco.</figcaption> </figure> </div> <p class="gn-reveal">Read: <a href="https://www.thegonetwork.com/news/in-housing-outsourcing-and-ai---optimising-your-content-production-with-new-tech" target="_blank"><strong><em>In-Housing, Outsourcing, and AI – Optimising your Content Production with New Tech</em></strong></a></p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#46</span> <h3 class="gn-list-item__title">British Gas: Powering Homes Fans</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> British Gas</span> <span class="gn-list-item__pill"><strong>Agency:</strong> T&amp;Pm + OMD UK</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, Radio, Social</span> </div> <p class="gn-reveal"><strong>British Gas</strong> celebrates fans watching the epic summer of sport from the comfort of their homes with the energy provider always on hand.</p> <p class="gn-reveal">Created by <strong>T&amp;Pm</strong> and <strong>OMD UK</strong>, the campaign, which stars Team GB and Paralympics GB athletes, launched during the Scotland v Germany Euros opening game, with a 60-second TV film.</p> <p class="gn-reveal">The film begins by showing superstars <strong>Tom Daley</strong>, <strong>Katarina-Johnson-Thompson</strong> and <strong>Alfie Hewett</strong> in front of what appears to be the Eiffel Tower, before revealing that they are in fact in front of London's Crystal Palace.</p> <p class="gn-reveal">Commentators then take viewers through the action as the film cuts around the UK, showing Brits excitedly getting ready to enjoy the summer of sport.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><iframe src="https://www.youtube.com/embed/UPr9Hw5hI9U" title="British Gas - Powering Home Fans" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div> <figcaption>British Gas: Powering Homes Fans, created by T&amp;Pm and OMD UK.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#47</span> <h3 class="gn-list-item__title">German Doner Kebab: Doners Worthy of the Daylight</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> German Doner Kebab</span> <span class="gn-list-item__pill"><strong>Agency:</strong> Lucky Generals</span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Digital, Social</span> </div> <p class="gn-reveal"><strong>Lucky Generals</strong> turns night-time grease into daylight lux in <strong>German Doner Kebab</strong> debut brand campaign.</p> <p class="gn-reveal"><strong>GDK</strong> is reframing the dish as more than just a post-pub treat, by showing off just how classy it can be to eat their kebabs.</p> <p class="gn-reveal">The debut work drives the change forward with OOH ads displaying high-end models holding a delicious <strong>GDK</strong> kebab, led by the line '<strong>Doners worthy of the daylight</strong>.'</p> <p class="gn-reveal">To add further weight to the strategy, the visuals have been specifically placed in high-end areas.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="German Doner Kebab: Doners Worthy of the Daylight" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aca1aff6f09222591827_66acc3503cbe8de6a4bde442_667d8b81ce0ced063d2f776c_gdk%2525202.png" width="auto" height="auto" loading="lazy"></div> <figcaption>German Doner Kebab: Doners Worthy of the Daylight debut brand campaign by Lucky Generals.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#48</span> <h3 class="gn-list-item__title">Women's Aid: No More Years of Hurt</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Women's Aid</span> <span class="gn-list-item__pill"><strong>Agency:</strong> House 337</span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH</span> </div> <p class="gn-reveal"><strong>Women's Aid</strong> spotlights the worrying domestic abuse spike during major England games as the Euros 2024 gets into full swing.</p> <p class="gn-reveal">Created in partnership with London agency <strong>House 337</strong>, '<strong>No More Years of Hurt</strong>' marks the second collaboration between the charity and the agency after a similar campaign raised awareness around the issue during the 2022 World Cup.</p> <p class="gn-reveal">This latest campaign features specially made football scarves emblazoned by classic football chants with a twist, highlighting the fear felt by women and children living with an abuser, such as '<strong>No More Years of Hurt</strong>', '<strong>He's Coming Home</strong>' and '<strong>England Til I Die</strong>'.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Women's Aid: No More Years of Hurt" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aca1aff6f0922259181f_66acc3503cbe8de6a4bde45d_667d8c0e181978acd4713b61_womens%252520aid.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>Women's Aid: No More Years of Hurt, created in partnership with House 337.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#49</span> <h3 class="gn-list-item__title">Heinz: Every Sauce</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Heinz</span> <span class="gn-list-item__pill"><strong>Agency:</strong> Wieden + Kennedy</span> <span class="gn-list-item__pill"><strong>Medium:</strong> Social</span> </div> <p class="gn-reveal"><strong>Heinz</strong> fans are set to be 'obsauced' with the new limited-edition '<strong>Every Sauce</strong>' range, developed for the food brand by creative agency <strong>Wieden + Kennedy</strong>.</p> <p class="gn-reveal">The new product combines fourteen <strong>Heinz</strong> sauces for a new product launch, to both the delight and bemusement of fans, from smoky bacon ketchup to chip sauce and garlic and caramelised onion mayo.</p> <blockquote class="gn-blockquote gn-reveal">"It's no secret that people go to irrational lengths for Heinz. While developing the 'We're Obsauced' platform, the creative team came up with a mad idea: what if we create a sauce made up of all Heinz Sauces."<cite>Juan Sevilla &amp; Joe de Souza · Directors, Wieden + Kennedy London</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Heinz: Every Sauce" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6899aca1aff6f09222591832_66acc3503cbe8de6a4bde45a_667d8c7c155bd8096cafa3a8_heinz%2525203.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption>Heinz: Every Sauce limited-edition range, developed by Wieden + Kennedy.</figcaption> </figure> </div> <p class="gn-reveal"><strong><em>Looking for your next agency partner? GO! offer cost-free support on marketing agency search, recommendation, and qualification. For an initial conversation with the team, </em></strong><a href="https://www.thegonetwork.com/get-in-touch?utm_source=Article&utm_medium=Get+in+touch&utm_campaign=Most+Impactful+Ads+of+2023&utm_term=Article+-+Get+in+touch+-+Most+Impactful+Ads+of+2023" target="_blank"><strong><em>get in touch.</em></strong></a></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2023---april-to-june" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2023 - April to June</span> <span class="gn-related__excerpt">24 standout Creative, Digital, and OOH ads from Q2 reviewed, covering campaigns from Rail Delivery Group, Uber Eats, and more.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2024---july-to-september" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2024 - July to September</span> <span class="gn-related__excerpt">24 standout Creative, Digital, and OOH ads ranked for Q3 2024, from Yutaka&#39;s viral sushi PR stunt to Smarty&#39;s London special-builds.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2024---january-to-march" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2024 - January to March</span> <span class="gn-related__excerpt">25 standout Creative, Digital, and OOH ads from January to March, featuring Gymbox, Cadbury, Uber Eats, and the campaigns agencies should kn</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2023---january-to-march" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2023 - January to March</span> <span class="gn-related__excerpt">24 standout Creative, Digital, and OOH ads from January to March 2023, featuring McDonald&#39;s, Cadbury, Tesco, and the campaigns agencies need</span> </a> </li> </ul> </aside>