<div class="gn-article"><div class="gn-hero gn-reveal">
<div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ac0986cdebaa52c381d_66d9d87918ce40beb74c9ec8_digital-pr-blog-header-920x750%2520(1).png" alt=""></div>
<div class="gn-hero__head">
<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">Using biases within your digital marketing to grow conversions up to 89%</h1>
<div class="gn-meta">
<strong>The GO Network</strong>
<span class="pip"></span>
<span>26 September 2024</span>
<span class="pip"></span>
<span>1 min read</span>
</div>
</div>
</div>
<div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block">
<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Thu, 26 Sept 2024 · 10:00</span>
</div><div class="gn-event-meta__block">
<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
</div><div class="gn-event-meta__block">
<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
</div></div>
<div class="gn-body">
<p class="gn-lede gn-reveal">In this webinar hosted by Network members <a href="https://www.libertymarketing.co.uk/" target="_blank"><strong>Liberty Marketing</strong></a>, you'll discover:</p>
<aside class="gn-callout gn-reveal">
<div class="gn-callout__label">What this means for you</div>
<h4>What you'll discover in this webinar.</h4>
<ul>
<li><strong>Digital touchpoints drive switching.</strong> How digital touchpoints like display ads, YouTube, search, and social sway up to 89% of consumers to switch their preferred financial brand.</li>
<li><strong>Cognitive biases that convert.</strong> The cognitive biases that are most effective at winning over customers in the convoluted path to conversion.</li>
<li><strong>Practical tips across channels.</strong> Practical tips for supercharging your financial brand by leveraging these biases across channels and throughout the winding road to purchase.</li>
</ul>
</aside>
<p class="gn-reveal"><em>This event is hosted by a member of our Agency Network - to register for free submit the form to the right and we'll confirm your registration with the agency.</em></p>
</div></div>
<aside class="gn-related gn-reveal" data-auto="related-reading">
<div class="gn-related__label">Related reading</div>
<ul class="gn-related__list">
<li class="gn-related__item">
<a href="/articles/the-complex-customer-journey-strategies-for-financial-marketers" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">The Complex Customer Journey: Strategies for Financial Marketers</span>
<span class="gn-related__excerpt">Google research on 300K+ shoppers reveals how cognitive biases and digital touchpoints drive brand switching in financial services.</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/the-best-marketing-campaigns-of-2024---monthly-review" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">The Best Marketing Campaigns of 2024 – Monthly Review </span>
<span class="gn-related__excerpt">97 campaigns reviewed across Creative, Digital, and OOH. See which brand work from Heinz, Kellogg's, Lovehoney, and more made the cut this y</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/playback-tiktok-emerging-social-platforms-how-your-brand-can-get-involved" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Playback: TikTok & Emerging Social Platforms: How Your Brand Can Get Involved</span>
<span class="gn-related__excerpt">Agency experts break down how to build audiences and drive conversions on TikTok, BeReal, and beyond. Free playback for GO Network members.</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/the-best-marketing-campaigns-of-2023---monthly-review" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">The Best Marketing Campaigns of 2023 - Monthly Review</span>
<span class="gn-related__excerpt">96 Creative, Digital, and OOH campaigns reviewed across every month of 2023. See which brands made The GO Network's definitive year-long ran</span>
</a>
</li>
</ul>
</aside>
.svg){kind=icon}
.png)
.png)
.png)
