<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ac0986cdebaa52c381d_66d9d87918ce40beb74c9ec8_digital-pr-blog-header-920x750%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Using biases within your digital marketing to grow conversions up to 89%</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>26 September 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 26 Sept 2024 · 10:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">In this webinar hosted by Network members <a href="https://www.libertymarketing.co.uk/" target="_blank"><strong>Liberty Marketing</strong></a>, you'll discover:</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>What you'll discover in this webinar.</h4> <ul> <li><strong>Digital touchpoints drive switching.</strong> How digital touchpoints like display ads, YouTube, search, and social sway up to 89% of consumers to switch their preferred financial brand.</li> <li><strong>Cognitive biases that convert.</strong> The cognitive biases that are most effective at winning over customers in the convoluted path to conversion.</li> <li><strong>Practical tips across channels.</strong> Practical tips for supercharging your financial brand by leveraging these biases across channels and throughout the winding road to purchase.</li> </ul> </aside> <p class="gn-reveal"><em>This event is hosted by a member of our Agency Network - to register for free submit the form to the right and we'll confirm your registration with the agency.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/the-complex-customer-journey-strategies-for-financial-marketers" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Complex Customer Journey: Strategies for Financial Marketers</span> <span class="gn-related__excerpt">Google research on 300K+ shoppers reveals how cognitive biases and digital touchpoints drive brand switching in financial services.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2024---monthly-review" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2024 – Monthly Review </span> <span class="gn-related__excerpt">97 campaigns reviewed across Creative, Digital, and OOH. See which brand work from Heinz, Kellogg&#39;s, Lovehoney, and more made the cut this y</span> </a> </li> <li class="gn-related__item"> <a href="/articles/playback-tiktok-emerging-social-platforms-how-your-brand-can-get-involved" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: TikTok &amp; Emerging Social Platforms: How Your Brand Can Get Involved</span> <span class="gn-related__excerpt">Agency experts break down how to build audiences and drive conversions on TikTok, BeReal, and beyond. Free playback for GO Network members.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/playback-why-ai-search-cant-find-your-brand---and-what-digital-pr-has-to-do-with-it" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: Why AI Search Can’t Find Your Brand - And What Digital PR Has to Do With It</span> <span class="gn-related__excerpt">Playback: Jaywing, I-COM and Fire on the Hill on why AI search runs on digital PR fundamentals, not SEO tricks, and how brands build real au</span> </a> </li> </ul> </aside>