<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbe257e8ae64bf307026_wb-x-spinnaker-appointment-announcement-banner-68a4585683552870303757.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Warner Bros. Appoints Spinnaker for Kids’ PR Campaigns Across Barney and Totally Spies!</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>1 January 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Warner Bros. Discovery has appointed PR and communications agency Spinnaker to lead UK PR activity around the launch of two cornerstone kids' shows, <em>Barney</em> and <em>Totally Spies!</em></p> <h2 class="gn-reveal">The Search</h2> <p class="gn-reveal">With tight timelines ahead of the UK launches of <em>Barney</em> and <em>Totally Spies!</em>, Warner Bros. required a new PR partner who could hit the ground running and work seamlessly across multiple stakeholder groups, including IP owners Mattel and Banijay.</p> <p class="gn-reveal"><strong>Jamila Atta</strong>, Communications Manager at Warner Bros. Discovery, comments:</p> <aside class="gn-quote gn-reveal"><q>We had a really tight turnaround and The GO Network still managed to find us four agencies who all submitted really high quality pitches that aligned with our goals.</q><cite>Jamila Atta · Communications Manager, Warner Bros. Discovery</cite></aside> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbe2bd13b9a306d7bb42_wbbarney-6894c438c0f50479288474.webp" alt="Warner Bros. Barney and Totally Spies! kids' show launches"></div> <figcaption>Warner Bros. Discovery appointed Spinnaker to lead UK PR activity for the launches of <em>Barney</em> and <em>Totally Spies!</em></figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">Spinnaker, a London-based PR agency known for its creative comms and cultural credibility, will lead UK PR activity for both launches, with a focus on audience-specific messaging and driving earned media engagement.</p> <p class="gn-reveal">The work will support Warner Bros. Discovery's broader strategy to drive viewership and buzz across <em>Barney</em> and <em>Totally Spies!</em> while navigating competitive kids' content markets and existing IP restrictions.</p> <p class="gn-reveal"><strong>Dominic Wren</strong>, Head of Brand Partnerships at The GO Network, adds:</p> <blockquote class="gn-blockquote gn-reveal">"This brief demanded speed, clarity, and precision, with a hard deadline for launch and a creative challenge framed by budget, brand, and third-party IP constraints. Warner Bros. were brilliant partners throughout the process, and we're delighted to have supported a successful outcome with a standout agency appointment."<cite>Dominic Wren · Head of Brand Partnerships, The GO Network</cite></blockquote> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-vetoquinol-appoints-vega-as-integrated-digital-partner-across-uk-brand-portfolio" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Vetoquinol Appoints Vega as Integrated Digital Partner Across UK Brand Portfolio</span> <span class="gn-related__excerpt">The GO Network structured the agency search that matched Vetoquinol with Vega to lead paid media, SEO, influencer, and UX across its UK pet </span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-velcro-brand-appoints-creativerace-to-drive-shopper-marketing-growth-for-hangables" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: VELCRO® Brand Appoints CreativeRace to Drive Shopper Marketing Growth for HANGables</span> <span class="gn-related__excerpt">Leeds shopper marketing agency CreativeRace appointed by VELCRO Brand after a GO Network search to lead UK retail campaigns across Amazon, T</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-dukes-education-appoints-definition-to-lead-pr-and-content-strategy-for-kneller-hall-launch" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Dukes Education Appoints Definition to Lead PR and Content Strategy for Kneller Hall Launch</span> <span class="gn-related__excerpt">Agency search specialists matched Definition to lead PR and content strategy for Kneller Hall School, a new London day school launching in 2</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-onbuy-appoints-techne-to-support-european-expansion-through-ux-and-translation-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: OnBuy Appoints Techne to Support European Expansion Through UX and Translation Strategy</span> <span class="gn-related__excerpt">OnBuy appoints Techne to lead multilingual copy and UX strategy across 5 European markets. 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