<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/689333549dd14af4154191b8_655255cad09086970e1b8c49_RBLI%20x%20Story.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Royal British Legion Industries invest in Awareness with Story Group Lead Media and Creative Appointment</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>14 November 2023</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">National veterans' charity <a href="https://rbli.co.uk/" target="_blank">Royal British Legion Industries</a> (RBLI) have recently confirmed their first official Media and Creative agency appointment in the form of The GO Network Members, <a href="https://www.story.agency/" target="_blank">Story Group</a>.</p> <p class="gn-reveal">The successful agency, who initially pitched in two separate processes through <a href="https://www.thegonetwork.com/?utm_source=Release&utm_medium=Article&utm_campaign=1311+-+RBLI+x+Story+Group&utm_id=1311+-+RBLI+x+Story+Group" target="_blank">The GO Network</a> for the requirements, will now be working with the charity to support their individual giving programme on both media buying and creative campaigns.</p> <h2 class="gn-reveal">The Pitch</h2> <blockquote class="gn-blockquote gn-reveal">"The agencies selected to pitch to us were clearly all chosen with good reason and the quality was high. However, the connection we immediately had with Story Group was clear, and they understood our challenges very quickly. Their enthusiasm for what we do and the rapport they visibly had within their own team was notable too."<cite>Marcus Jones · Head of Marketing &amp; Brand, RBLI</cite></blockquote> <p class="gn-reveal">On the reason for running both initial pitches through The GO Network, Director of Fundraising &amp; Marketing <a href="https://www.linkedin.com/in/louise-gibson-a632ba15/" target="_blank">Louise Gibson</a> said, "The GO Network introduced us to agencies we weren't aware of. Having run the process to select agencies before, the idea of someone doing the legwork for us was a huge draw."</p> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">Initially running two pitches in parallel, Story Group's participation in both ultimately led to a blended appointment.</p> <aside class="gn-quote gn-reveal"><q>The calibre of the agencies far exceeded my expectations. Meeting them was such a good experience for us, and I was impressed by the effort they invested in their presentations. For Story, it was a combination of their enthusiasm, their reflections on the challenges we face and the solutions they offered.</q><cite>Louise Gibson · Director of Fundraising &amp; Marketing, RBLI</cite></aside> <p class="gn-reveal">On the win, <a href="https://www.linkedin.com/in/dan-burman-66457b4/" target="_blank">Dan Burman</a>, CEO of the agency, shared excitement about the new partnership.</p> <blockquote class="gn-blockquote gn-reveal">"We're really excited to be working with such a fabulous charity brand. RBLI does some amazing work and we're thrilled to be able to support their growth plans. We can't wait to get started."<cite>Dan Burman · CEO, Story Group</cite></blockquote> <blockquote class="gn-blockquote gn-reveal">"The GO Network provided an exceptional briefing process, with clear communications throughout, and the right insights when needed, in a way that allowed us to focus on building a fantastic connection with the RBLI team."<cite>Dan Burman · CEO, Story Group</cite></blockquote> <p class="gn-reveal">The teams will be working together effective immediately, with initial projects underway through to 2024.</p> <p class="gn-reveal"><em>The GO Network is a cost-free agency search process for in-house marketing leaders across all sectors. If you'd like to learn more about our process or get started, get in touch <a href="https://www.thegonetwork.com/get-in-touch" target="_blank">here</a>.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-citizens-advice-invest-in-brand-awareness-with-lead-creative-appointment-of-story-group" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch win: Citizens Advice invest in brand awareness with Lead Creative appointment of Story Group</span> <span class="gn-related__excerpt">Story Group appointed Lead Creative by Citizens Advice via The GO Network, leading brand awareness, media planning and buying for 2024.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-tide-silverflow-european-offline-media-germany-france" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Tide Appoints Silverflow to Lead European Offline Media Strategy Across Germany and France</span> <span class="gn-related__excerpt">Tide tapped The GO Network to run a competitive search across Germany and France, appointing Silverflow to lead OOH and offline media strate</span> </a> </li> <li class="gn-related__item"> <a href="/articles/education-provider-bpp-invest-in-digital-media-strategy-with-appointment-of-anything-is-possible" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Education Provider BPP Invest in Digital Media Strategy with appointment of Anything Is Possible</span> <span class="gn-related__excerpt">Data-led insight secured this competitive digital display pitch. 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