<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69b2c0f3a18460b01949d924_meet%20speakers.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Expression</span> <h1 class="gn-title"><em>Playback:</em> Is SEO Dead - The Rise of GEO and AEO in Modern Marketing</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>12 March 2026</span> <span class="pip"></span> <span>3 min read</span> </div> </div> </div> <div class="gn-body"> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <div class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:33.802816901408455%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="33.802816901408455%" data-rt-dimensions="426:240" data-page-url="https://vimeo.com/1172903198?share=copy&fl=sv&fe=ci"><div><iframe src="https://player.vimeo.com/video/1172903198" title="Brand Panel Event - Is SEO Dead The Rise of GEO and AEO in Modern Marketing" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></div> </div> <figcaption>Playback: Is SEO Dead — The Rise of GEO and AEO in Modern Marketing</figcaption> </figure> <p class="gn-lede gn-reveal">A practical panel for SEO, content and digital leaders on how to protect visibility, trust and performance as search becomes AI-led.</p> <p class="gn-reveal">For years, SEO has been the cornerstone of digital visibility. But with the rise of AI-driven search, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), the rules of the game are changing fast.</p> <p class="gn-reveal">This session brings together brand marketing and digital leaders who are rethinking their search strategies in the age of conversational AI, zero-click answers, and predictive search.</p> <p class="gn-reveal">We explore how brands are adapting to new search ecosystems led by ChatGPT, Gemini, and AI-powered assistants, and what this means for traditional SEO, content, and discoverability.</p> <p class="gn-reveal">The discussion unpacks whether SEO is really "dead," or simply evolving, and how brands can stay visible, relevant, and competitive in a future shaped by AI.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">Who Should Watch</h2> <p class="gn-reveal">If you are responsible for search performance, content strategy, site experience, or digital acquisition, this playback gives you a practical view of what needs to change next.</p> <div class="gn-reveal" data-rt-embed-type="true"> <div style="display:flex; flex-wrap:wrap; margin-top:10px;"> <span style="display:inline-flex;align-items:center;gap:8px;padding:8px 10px;border-radius:999px;border:1px solid rgba(10,121,249,0.25);background:rgba(10,121,249,0.06);font-weight:700;font-size:13px;color:#0a79f9;margin:0 8px 8px 0;white-space:nowrap;">SEO leaders</span> <span style="display:inline-flex;align-items:center;gap:8px;padding:8px 10px;border-radius:999px;border:1px solid rgba(10,121,249,0.25);background:rgba(10,121,249,0.06);font-weight:700;font-size:13px;color:#0a79f9;margin:0 8px 8px 0;white-space:nowrap;">Content strategists</span> <span style="display:inline-flex;align-items:center;gap:8px;padding:8px 10px;border-radius:999px;border:1px solid rgba(10,121,249,0.25);background:rgba(10,121,249,0.06);font-weight:700;font-size:13px;color:#0a79f9;margin:0 8px 8px 0;white-space:nowrap;">Digital marketing leads</span> <span style="display:inline-flex;align-items:center;gap:8px;padding:8px 10px;border-radius:999px;border:1px solid rgba(10,121,249,0.25);background:rgba(10,121,249,0.06);font-weight:700;font-size:13px;color:#0a79f9;margin:0 8px 8px 0;white-space:nowrap;">Growth teams</span> <span style="display:inline-flex;align-items:center;gap:8px;padding:8px 10px;border-radius:999px;border:1px solid rgba(10,121,249,0.25);background:rgba(10,121,249,0.06);font-weight:700;font-size:13px;color:#0a79f9;margin:0 8px 8px 0;white-space:nowrap;">UX / website owners</span> <span style="display:inline-flex;align-items:center;gap:8px;padding:8px 10px;border-radius:999px;border:1px solid rgba(10,121,249,0.25);background:rgba(10,121,249,0.06);font-weight:700;font-size:13px;color:#0a79f9;margin:0 8px 8px 0;white-space:nowrap;">Brand &amp; comms leads</span> <span style="display:inline-flex;align-items:center;gap:8px;padding:8px 10px;border-radius:999px;border:1px solid rgba(10,121,249,0.25);background:rgba(10,121,249,0.06);font-weight:700;font-size:13px;color:#0a79f9;margin:0 8px 8px 0;white-space:nowrap;">Agency strategy teams</span> </div> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">Panel</h2> <div class="gn-reveal" data-rt-embed-type="true"> <div style="display:flex; flex-direction:column; gap:16px;"> <div style="display:flex; gap:18px; align-items:center; border:1px solid rgba(10,121,249,0.25); border-radius:18px; padding:18px; background:rgba(10,121,249,0.04); transition:all 220ms ease;"> <img src="https://media.licdn.com/dms/image/v2/D4E03AQF9J5mLh6aE2w/profile-displayphoto-shrink_800_800/B4EZRQJs1tHAAg-/0/1736511508228?e=1774483200&v=beta&t=XUHlQy8ZnDJbo4dHaLq7Nm3I8X0ek3B2ipJaM3w2pHA" alt="Simon Edwards headshot" style="width:96px;height:96px;object-fit:cover;border-radius:50%;border:3px solid #0a79f9;box-shadow:0 12px 30px rgba(10,121,249,0.25);flex-shrink:0;"> <div> <div style="font-weight:900; font-size:20px;">Simon Edwards</div> <div style="opacity:0.9; margin:6px 0 8px 0;">Independent B2B Marketing Consultant, Ex - Capita, UBS and Santander</div> <a href="https://www.linkedin.com/in/simonpedwards1/" target="_blank" rel="noopener" style="color:#0a79f9; font-weight:800; text-decoration:none;">LinkedIn →</a> </div> </div> <div style="display:flex; gap:18px; align-items:center; border:1px solid rgba(10,121,249,0.25); border-radius:18px; padding:18px; background:rgba(10,121,249,0.04); transition:all 220ms ease;"> <img src="https://media.licdn.com/dms/image/v2/C4D03AQHBqkzzHEkFfA/profile-displayphoto-shrink_800_800/profile-displayphoto-shrink_800_800/0/1576513594511?e=1775088000&v=beta&t=V8aNE8UtQIqeOzAK8_y5UEHKrKqa92cWwW9CObgO5IY" alt="Laurence O'Toole headshot" style="width:96px;height:96px;object-fit:cover;border-radius:50%;border:3px solid #0a79f9;box-shadow:0 12px 30px rgba(10,121,249,0.25);flex-shrink:0;"> <div> <div style="font-weight:900; font-size:20px;">Laurence O'Toole</div> <div style="opacity:0.9; margin:6px 0 8px 0;">CEO, Authoritas</div> <a href="https://www.linkedin.com/in/laurenceotoole/" target="_blank" rel="noopener" style="color:#0a79f9; font-weight:800; text-decoration:none;">LinkedIn →</a> </div> </div> </div> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">What We Will Cover</h2> <div class="gn-reveal" data-rt-embed-type="true"> <div style="max-width:900px; margin:0 auto; line-height:1.65; font-size:16px;"> <style> html { scroll-behavior: smooth; } .go-divider{ border:0; height:1px; margin:22px 0; background:linear-gradient(90deg, rgba(10,121,249,0), rgba(10,121,249,0.75), rgba(10,121,249,0)); } .go-acc{ border:1px solid rgba(10,121,249,0.25); border-radius:12px; margin:0 0 12px 0; background:rgba(10,121,249,0.04); overflow:hidden; transition:background 200ms ease, box-shadow 220ms ease, border-color 220ms ease; } .go-acc summary{ list-style:none; cursor:pointer; font-weight:800; color:#0a79f9; padding:14px 16px; display:flex; align-items:center; justify-content:space-between; gap:12px; user-select:none; } .go-acc summary::-webkit-details-marker{ display:none; } .go-acc:hover{ background:rgba(10,121,249,0.08); } .go-acc[open]{ border-color:rgba(10,121,249,0.45); box-shadow:0 16px 48px rgba(10,121,249,0.18); background:rgba(10,121,249,0.09); } .go-chevron{ transition:transform 200ms ease; font-size:14px; opacity:0.95; line-height:1; } .go-acc[open] .go-chevron{ transform:rotate(90deg); } .go-acc-content{ display:grid; grid-template-rows:0fr; transition:grid-template-rows 260ms ease, opacity 260ms ease; opacity:0; } .go-acc[open] .go-acc-content{ grid-template-rows:1fr; opacity:1; } .go-acc-inner{ overflow:hidden; padding:0 16px 16px 16px; opacity:0.95; } </style> <details class="go-acc"> <summary> <span>How AI-powered search engines are reshaping visibility and discovery</span> <span class="go-chevron">▶</span> </summary> <div class="go-acc-content"> <div class="go-acc-inner"> How generative search compresses journeys and shifts attention towards summarised answers, changing where and how brands win consideration. </div> </div> </details> <details class="go-acc"> <summary> <span>What "GEO" (Generative Engine Optimization) really means in practice</span> <span class="go-chevron">▶</span> </summary> <div class="go-acc-content"> <div class="go-acc-inner"> The practical shifts needed to optimise content for AI retrieval and citation, so your brand has a better chance of being referenced in generated results. </div> </div> </details> <details class="go-acc"> <summary> <span>How brands can optimise for "AEO" (Answer Engine Optimization)</span> <span class="go-chevron">▶</span> </summary> <div class="go-acc-content"> <div class="go-acc-inner"> How to structure pages and information so they answer intent cleanly, making them more eligible for zero-click and conversational answers. </div> </div> </details> <details class="go-acc"> <summary> <span>The changing role of content, UX, and authority in AI-first search</span> <span class="go-chevron">▶</span> </summary> <div class="go-acc-content"> <div class="go-acc-inner"> Why expertise signals, clarity of structure, and user experience now influence credibility, trust, and how AI systems interpret your site. </div> </div> </details> <details class="go-acc" style="margin-bottom:0;"> <summary> <span>How to future-proof your search and content strategy for 2026 and beyond</span> <span class="go-chevron">▶</span> </summary> <div class="go-acc-content"> <div class="go-acc-inner"> A practical roadmap of priorities, quick wins, and structural improvements to stay discoverable as AI-led search continues to evolve. </div> </div> </details> <script> (function () { var accs = Array.prototype.slice.call(document.querySelectorAll('details.go-acc')); 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