<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab4d9e8c75d8960f2fd_66195103fc927bacd549dc4e_Screenshot%25202024-04-12%2520161844%2520(1)%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Investing in UX to Supercharge your Digital Marketing Performance</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>13 June 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 13 Jun 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Virtual Session</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Is your UX helping or hurting your digital marketing strategy?</p> <p class="gn-reveal">UX design is about more than just an attractive website or app. From higher conversions to increased customer loyalty, UX can make or break your digital marketing strategy.</p> <p class="gn-reveal">However, UX and marketing are rarely as integrated as they should be.</p> <p class="gn-reveal">In this virtual strategy workshop for in-house marketing and digital leaders, our experts join us to discuss everything from making the case to stakeholders to invest in UX, where to start with evaluating your existing performance, and best practise advice for your business.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>On the agenda:</h4> <ul> <li><strong>The ROI of UX for Digital Marketing.</strong> How UX impacts your digital marketing performance across everything from awareness to customer loyalty.</li> <li><strong>Framing your Performance.</strong> How to evaluate the impact of your website or app UX on your digital performance, and pinpointing common challenges.</li> <li><strong>Optimising your UX for Marketing.</strong> Where to start with updating your UX to hit your own objectives, and considerations before you invest.</li> <li><strong>Q&A with our panel.</strong></li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Stephanie Graham</span> <span class="gn-speaker__role">Lead UX Designer · Bynd</span> <a href="https://www.linkedin.com/in/stephanie-graham-131793105/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">David Angus</span> <span class="gn-speaker__role">Chief Strategy Officer · Curated</span> <a href="https://www.linkedin.com/in/davidangusstrategist/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jonathan Kelly</span> <span class="gn-speaker__role">Experience Director · Candyspace</span> <a href="https://www.linkedin.com/in/jonathankelly-creative/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Max Robinson</span> <span class="gn-speaker__role">UX Designer · Hex Digital</span> <a href="https://www.linkedin.com/in/maxim-robinson/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Richard Trigg</span> <span class="gn-speaker__role">Design Partner · Tangent</span> <a href="https://www.linkedin.com/in/richardtrigg/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-measuring-the-impact-of-your-pr-activity-how-to-start" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: Measuring the Impact of your PR activity - How to Start?</span> <span class="gn-related__excerpt">Experts from PR Agency One, Impression and Whiteoaks share practical steps for setting PR objectives, tracking results, and making the case </span> </a> </li> <li class="gn-related__item"> <a href="/articles/when-and-how-to-invest-in-account-based-marketing" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">When and How to Invest in Account-Based Marketing</span> <span class="gn-related__excerpt">Only 17% of marketers use ABM. 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