Is your UX helping or hurting your digital marketing strategy? 

UX design is about more than just an attractive website or app. From higher conversions to increased customer loyalty, UX can make or break your digital marketing strategy.

However, UX and marketing are rarely as integrated as they should be.

In this virtual strategy workshop for in-house marketing and digital leaders, our experts join us to discuss everything from making the case to stakeholders to invest in UX, where to start with evaluating your existing performance, and best practise advice for your business.

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On the agenda:

• ‍The ROI of UX for Digital Marketing – how UX impacts your digital marketing performance across everything from awareness to customer loyalty

• ‍Framing your Performance – how to evaluate the impact of your website or app UX on your digital performance, and pinpointing common challenges

• Optimising your UX for Marketing – where to start with updating your UX to hit your own objectives, and considerations before you invest

• Q&A with our panel 

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Our Speakers:

• Stephanie Graham, Lead UX Designer, Bynd

• David Angus, Chief Strategy Officer, Curated

• Jonathan Kelly, Experience Director, Candyspace

• Max Robinson, UX Designer, Hex Digital

• Richard Trigg, Design Partner, Tangent

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register to reserve your place.