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<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">Google Optimized - Getting the Best from your Digital Analytics</h1>
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<strong>The GO Network</strong>
<span class="pip"></span>
<span>20 July 2023</span>
<span class="pip"></span>
<span>1 min read</span>
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<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Thu, 20 Jul 2023 · 09:00</span>
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<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
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<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
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<p class="gn-lede gn-reveal">With the <strong>changing landscape of technology and user behaviour</strong>, <strong>Google</strong> has introduced the next generation of analytics, <strong>GA4</strong> and <strong>Google Optimized</strong>. But, how do you get the most out of these platforms?</p>
<p class="gn-reveal">In this virtual session, our experts discuss <strong>the latest changes to Google's analytical platforms</strong>, including what these changes mean for marketers along with the options, and benefits of, investing further in areas such as <strong>personalisation and performance</strong>.</p>
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<div class="gn-callout__label">On the agenda</div>
<h4>On the agenda</h4>
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<li><strong>Getting up to speed.</strong> The recent changes to Google's marketing platforms, and what they mean in real terms</li>
<li><strong>Filling the gaps.</strong> The largest gaps left behind by these changes, and the options for keeping ahead of the curve</li>
<li><strong>Q&A.</strong> Audience Qs and practical advice from our experts</li>
<li><strong>Next steps.</strong> Key considerations for improving your online performance, with or without external support</li>
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<h3 class="gn-speakers__title">Speakers</h3>
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<span class="gn-speaker__name">Imogen Davies</span>
<span class="gn-speaker__role">Director of Client Strategy · Verkeer</span>
<a href="https://www.linkedin.com/in/imogen-davies/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Jack Olrod</span>
<span class="gn-speaker__role">Senior SEO & Content Manager · Next Chapter</span>
<a href="https://www.linkedin.com/in/jack-olrod/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Matt Tilling</span>
<span class="gn-speaker__role">Head of Marketing & Performance · Reckless</span>
<a href="https://www.linkedin.com/in/matt-tilling/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Nathan Jackson</span>
<span class="gn-speaker__role">Head of Analytics · Jaywing</span>
<a href="https://www.linkedin.com/in/nathan-j-16b21b18/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation, register below to reserve your place.</p>
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<aside class="gn-related gn-reveal" data-auto="related-reading">
<div class="gn-related__label">Related reading</div>
<ul class="gn-related__list">
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