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<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">Planning for New Markets: How to Expand Without Burning Budget</h1>
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<strong>The GO Network</strong>
<span class="pip"></span>
<span>17 April 2025</span>
<span class="pip"></span>
<span>1 min read</span>
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<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Thu, 17 Apr 2025 · 09:00</span>
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<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
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<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
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<p class="gn-lede gn-reveal">Join us for a practical session where industry experts will share how to identify the right market opportunities, allocate budgets wisely, and launch successfully while minimising risk.</p>
<p class="gn-reveal">Whether you're entering a new region, targeting a new customer base, or expanding your product offering, this session will provide essential insights to scale with confidence.</p>
<p class="gn-reveal"><strong>Duration: 1 Hour</strong></p>
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<div class="gn-callout__label">On the Agenda</div>
<h4>What this session covers</h4>
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<li><strong>Understanding Market Readiness:</strong> How to assess demand before expanding.</li>
<li><strong>Budgeting for Growth:</strong> Smart strategies to maximise impact with minimal spend.</li>
<li><strong>Go-to-Market Execution:</strong> Proven tactics for breaking into new regions or audiences.</li>
<li><strong>Avoiding Pitfalls:</strong> Lessons from brands that got it right (and wrong).</li>
<li><strong>Measuring Expansion Success:</strong> Tracking ROI and optimising strategies.</li>
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<div class="gn-callout__label">Why Attend?</div>
<h4>What you'll get from this session</h4>
<ul>
<li><strong>Expert insights</strong> from brands and strategists who've successfully expanded.</li>
<li><strong>Cost-effective ways</strong> to test and validate new market opportunities.</li>
<li><strong>Practical strategies</strong> to avoid common mistakes and financial waste.</li>
<li><strong>Live Q&A</strong> and get tailored advice for your expansion challenges.</li>
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<div class="gn-callout__label">Who Should Attend?</div>
<h4>This session is for</h4>
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<li><strong>Heads of Marketing & CMOs</strong></li>
<li><strong>Growth & Strategy Leaders</strong></li>
<li><strong>Business Owners Exploring New Markets</strong></li>
<li><strong>Anyone Looking to Scale their Brand Efficiently</strong></li>
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<h3 class="gn-speakers__title">Speakers</h3>
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<span class="gn-speaker__name">Jason Cotterill</span>
<span class="gn-speaker__role">Ecommerce Lead · Space & Time</span>
<a href="https://www.linkedin.com/in/jason-cotterill/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<div class="gn-speaker__info">
<span class="gn-speaker__name">Jen Driver</span>
<span class="gn-speaker__role">Client Services Director · Zeal Ltd</span>
<a href="https://www.linkedin.com/in/jendriver/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<div class="gn-speaker__info">
<span class="gn-speaker__name">Anastasios Moiras</span>
<span class="gn-speaker__role">Founder & CEO · Techne Agency</span>
<a href="https://www.linkedin.com/in/anastasiosmoiras/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<p class="gn-reveal">Missed it? Watch the full session playback <a href="https://www.thegonetwork.com/resources/playback-planning-for-new-markets---how-to-expand-without-burning-budget" target="_blank"><strong>here</strong></a>.</p>
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