<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab9ec615db8f93a30b0_67b74a1aa07098e9960f1316_17.04%2520-%2520Planning%2520for%2520new%2520markets%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Planning for New Markets: How to Expand Without Burning Budget</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>17 April 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 17 Apr 2025 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Join us for a practical session where industry experts will share how to identify the right market opportunities, allocate budgets wisely, and launch successfully while minimising risk.</p> <p class="gn-reveal">Whether you're entering a new region, targeting a new customer base, or expanding your product offering, this session will provide essential insights to scale with confidence.</p> <p class="gn-reveal"><strong>Duration: 1 Hour</strong></p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the Agenda</div> <h4>What this session covers</h4> <ul> <li><strong>Understanding Market Readiness:</strong> How to assess demand before expanding.</li> <li><strong>Budgeting for Growth:</strong> Smart strategies to maximise impact with minimal spend.</li> <li><strong>Go-to-Market Execution:</strong> Proven tactics for breaking into new regions or audiences.</li> <li><strong>Avoiding Pitfalls:</strong> Lessons from brands that got it right (and wrong).</li> <li><strong>Measuring Expansion Success:</strong> Tracking ROI and optimising strategies.</li> </ul> </aside> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Why Attend?</div> <h4>What you'll get from this session</h4> <ul> <li><strong>Expert insights</strong> from brands and strategists who've successfully expanded.</li> <li><strong>Cost-effective ways</strong> to test and validate new market opportunities.</li> <li><strong>Practical strategies</strong> to avoid common mistakes and financial waste.</li> <li><strong>Live Q&amp;A</strong> and get tailored advice for your expansion challenges.</li> </ul> </aside> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Who Should Attend?</div> <h4>This session is for</h4> <ul> <li><strong>Heads of Marketing &amp; CMOs</strong></li> <li><strong>Growth &amp; Strategy Leaders</strong></li> <li><strong>Business Owners Exploring New Markets</strong></li> <li><strong>Anyone Looking to Scale their Brand Efficiently</strong></li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jason Cotterill</span> <span class="gn-speaker__role">Ecommerce Lead · Space &amp; Time</span> <a href="https://www.linkedin.com/in/jason-cotterill/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jen Driver</span> <span class="gn-speaker__role">Client Services Director · Zeal Ltd</span> <a href="https://www.linkedin.com/in/jendriver/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Anastasios Moiras</span> <span class="gn-speaker__role">Founder &amp; CEO · Techne Agency</span> <a href="https://www.linkedin.com/in/anastasiosmoiras/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Missed it? Watch the full session playback <a href="https://www.thegonetwork.com/resources/playback-planning-for-new-markets---how-to-expand-without-burning-budget" target="_blank"><strong>here</strong></a>.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/investing-in-seo---finding-the-right-strategy-for-your-business" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in SEO - Finding the Right Strategy for your Business</span> <span class="gn-related__excerpt">Set goals, allocate resource, and know when to scale. 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