<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69bc0e7d8c2c36e74cda9ca8_Speaker%20Slide.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Expression</span> <h1 class="gn-title"><em>Playback:</em> Designing for Diversity: Building Brands That Speak to Everyone</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>19 March 2026</span> <span class="pip"></span> <span>3 min read</span> </div> </div> </div> <div class="gn-body"> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:33.802816901408455%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="33.802816901408455%" data-rt-dimensions="426:240" data-page-url="https://vimeo.com/1175163970?share=copy&fl=sv&fe=ci"><div><iframe src="https://player.vimeo.com/video/1175163970" title="Designing for Diversity Building Brands That Speak to Everyone - Edit" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> <figcaption>Designing for Diversity: Building Brands That Speak to Everyone — on-demand webinar playback hosted by The GO Network.</figcaption> </figure> <p class="gn-lede gn-reveal">Watch the full panel discussion on how inclusive design and diverse creative processes help brands connect authentically with wider audiences, create better work, and build long-term loyalty.</p> <div class="gn-reveal" data-rt-embed-type='true'><div style="max-width:900px; 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grid-template-rows:0fr; transition:grid-template-rows 260ms ease, opacity 260ms ease; opacity:0; } .go-acc[open] .go-acc-content{ grid-template-rows:1fr; opacity:1; } .go-acc-inner{ overflow:hidden; padding:0 16px 16px 16px; opacity:0.95; } @media (max-width:560px){ .go-speaker{ align-items:flex-start; } } </style> <!-- PLAYBACK META --> <div style="margin:0 0 18px 0;"> <div style="display:flex; align-items:flex-start; gap:10px; margin:0 0 10px 0;"> <span style="width:22px; display:inline-block;">🎬</span> <div><strong style="color:#45ac62;">Format:</strong> On-demand webinar playback</div> </div> <div style="display:flex; align-items:flex-start; gap:10px; margin:0 0 10px 0;"> <span style="width:22px; display:inline-block;">📅</span> <div><strong style="color:#45ac62;">Original Air Date:</strong> 19th March 2026</div> </div> <div style="display:flex; align-items:flex-start; gap:10px; margin:0 0 10px 0;"> <span style="width:22px; display:inline-block;">💻</span> <div><strong style="color:#45ac62;">Platform:</strong> Microsoft Teams playback</div> </div> <div style="display:flex; align-items:flex-start; gap:10px; margin:0;"> <span style="width:22px; display:inline-block;">🎙</span> <div><strong style="color:#45ac62;">Host:</strong> The GO Network</div> </div> </div> <hr class="go-divider"> <!-- TITLE + ONE-LINER --> <h2 style="margin:0 0 10px 0; color:#45ac62; font-size:24px; line-height:1.25;"> Designing for Diversity: Building Brands That Speak to Everyone </h2> <p style="margin:0 0 14px 0; font-size:18px; font-weight:600;"> Watch the full panel discussion on how inclusive design and diverse creative processes help brands connect authentically with wider audiences, create better work, and build long-term loyalty. </p> <!-- OVERVIEW --> <div class="go-overview"> <p> This panel discussion explores how inclusive design and diverse creative processes help brands connect authentically with wider audiences and build long-term loyalty. </p> <p> Hosted by The GO Network, this agency-led conversation looks at what inclusive design really means beyond representation, how diversity in creative teams leads to more resonant work, and the commercial impact of inclusive branding and communication. </p> <p> You'll hear real examples of brands that have made inclusion central to their creative process, alongside practical advice on how to avoid tokenism and build authenticity into every stage of design. </p> <p> If you are a marketer, creative, or brand leader looking to create work that truly reflects your audience, this playback offers tangible ways to design for diversity, not just talk about it. </p> </div> <hr class="go-divider"> <!-- WHO SHOULD WATCH --> <h3 style="color:#45ac62; margin:0 0 10px 0;">Who Should Watch</h3> <div style="margin:0 0 6px 0; opacity:0.95;"> Ideal for marketers, creatives, brand leaders, and agency teams who want to create more inclusive work, avoid tokenism, and understand how inclusive design can strengthen both brand relevance and business impact. </div> <div style="margin-top:10px;"> <span class="go-chip">Brand marketers</span> <span class="go-chip">Creative leaders</span> <span class="go-chip">Design teams</span> <span class="go-chip">Brand managers</span> <span class="go-chip">Agency strategists</span> <span class="go-chip">Comms leaders</span> </div> <hr class="go-divider"> <!-- PANEL --> <h3 style="color:#45ac62; margin:0 0 16px 0;">Speakers</h3> <div style="display:flex; flex-direction:column; gap:16px;"> <div class="go-speaker"> <img src="https://media.licdn.com/dms/image/v2/D5603AQGonpQLfO6seQ/profile-displayphoto-shrink_800_800/B56ZYA9kvCHoAg-/0/1743772864044?e=1775088000&v=beta&t=FyHxt2XIv7cKWnbhywGs9PhUvwZDXyJuFltK1drbt3s" alt="Amy Gilmore headshot"> <div> <div style="font-weight:900; font-size:20px;">Amy Gilmore</div> <div style="opacity:0.9; margin:6px 0 8px 0;"> Strategy Partner - Untangld </div> <a href="https://www.linkedin.com/in/amywitter/" target="_blank" rel="noopener">LinkedIn →</a> </div> </div> <div class="go-speaker"> <img src="https://media.licdn.com/dms/image/v2/D4E03AQG0GUOXgD_2ew/profile-displayphoto-crop_800_800/B4EZpONzldIUAI-/0/1762248848475?e=1775088000&v=beta&t=-s26hfKndk0bMdJYMmGdVXe72N5KEbL6m-bgdY7Gyv8" alt="Kathryn Ellis headshot"> <div> <div style="font-weight:900; font-size:20px;">Kathryn Ellis</div> <div style="opacity:0.9; margin:6px 0 8px 0;"> Group Strategy Director - Audience Collective </div> <a href="https://www.linkedin.com/in/kathryn-ellis-56026819/" target="_blank" rel="noopener">LinkedIn →</a> </div> </div> <div class="go-speaker"> <img src="https://media.licdn.com/dms/image/v2/D4E03AQG_-g2y7wnKmQ/profile-displayphoto-shrink_800_800/profile-displayphoto-shrink_800_800/0/1665048130188?e=1775088000&v=beta&t=y20ig704ic1saxFm9sOQo-mLcEYu6k4V6_8BsLG6C78" alt="Kelly Broomhead headshot"> <div> <div style="font-weight:900; font-size:20px;">Kelly Broomhead</div> <div style="opacity:0.9; margin:6px 0 8px 0;"> Senior Client Director - Born Ugly </div> <a href="https://www.linkedin.com/in/kelly-broomhead-74658622/" target="_blank" rel="noopener">LinkedIn →</a> </div> </div> </div> <hr class="go-divider"> <!-- WHAT YOU'LL LEARN --> <h3 style="color:#45ac62; margin:0 0 14px 0;">What You'll Learn</h3> <details class="go-acc"> <summary><span>What inclusive design really means, beyond representation</span><span class="go-chevron">▶</span></summary> <div class="go-acc-content"><div class="go-acc-inner"> A clearer definition of inclusive design that goes deeper than surface-level visibility and looks at systems, language, and experience. </div></div> </details> <details class="go-acc"> <summary><span>How diversity in creative teams leads to more resonant, effective work</span><span class="go-chevron">▶</span></summary> <div class="go-acc-content"><div class="go-acc-inner"> Why diversity of thought inside the team often leads to stronger ideas, better audience understanding, and more effective creative outcomes. </div></div> </details> <details class="go-acc"> <summary><span>The commercial impact of inclusive branding and communication</span><span class="go-chevron">▶</span></summary> <div class="go-acc-content"><div class="go-acc-inner"> How inclusivity can support brand equity, deepen audience connection, and contribute to long-term commercial value. </div></div> </details> <details class="go-acc"> <summary><span>Real examples of brands making inclusion central to their creative process</span><span class="go-chevron">▶</span></summary> <div class="go-acc-content"><div class="go-acc-inner"> Practical examples of inclusive design in action, and what other brands can learn from the way those decisions were made. </div></div> </details> <details class="go-acc" style="margin-bottom:0;"> <summary><span>How to avoid tokenism and build authenticity into every stage of design</span><span class="go-chevron">▶</span></summary> <div class="go-acc-content"><div class="go-acc-inner"> What it takes to move beyond box-ticking and build inclusion into strategy, process, messaging, and final execution. </div></div> </details> <script> (function () { var accs = Array.prototype.slice.call(document.querySelectorAll('details.go-acc')); if (!accs.length) return; accs.forEach(function (d) { d.addEventListener('toggle', function () { if (!d.open) return; accs.forEach(function (other) { if (other !== d && other.open) other.open = false; }); }); }); })(); </script> <hr class="go-divider"> <!-- WHY WATCH --> <h3 style="margin:0 0 10px 0;">Why Watch</h3> <p style="margin:0 0 10px 0;"> You'll come away with practical ways to design more inclusively, strengthen creative processes, and create work that connects more authentically with wider audiences. </p> <p style="margin:0; font-weight:800;"> Watch now to explore the full conversation. </p> </div></div> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/designing-for-diversity-building-brands-that-speak-to-everyone" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Designing for Diversity: Building Brands That Speak to Everyone</span> <span class="gn-related__excerpt">Watch this agency-led panel to see how diverse creative processes help brands connect authentically with wider audiences and build long-term</span> </a> </li> <li class="gn-related__item"> <a href="/articles/building-and-nurturing-authentic-brand-loyalty-with-your-audience" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Building and Nurturing Authentic Brand Loyalty with Your Audience</span> <span class="gn-related__excerpt">Brands with strong loyalty grow revenue 2.5x faster. 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