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Format: On-demand webinar playback
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Original Air Date: 19th March 2026
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Platform: Microsoft Teams playback
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Host: The GO Network

Designing for Diversity: Building Brands That Speak to Everyone

Watch the full panel discussion on how inclusive design and diverse creative processes help brands connect authentically with wider audiences, create better work, and build long-term loyalty.

This panel discussion explores how inclusive design and diverse creative processes help brands connect authentically with wider audiences and build long-term loyalty.

Hosted by The GO Network, this agency-led conversation looks at what inclusive design really means beyond representation, how diversity in creative teams leads to more resonant work, and the commercial impact of inclusive branding and communication.

You’ll hear real examples of brands that have made inclusion central to their creative process, alongside practical advice on how to avoid tokenism and build authenticity into every stage of design.

If you are a marketer, creative, or brand leader looking to create work that truly reflects your audience, this playback offers tangible ways to design for diversity, not just talk about it.

Who Should Watch

Ideal for marketers, creatives, brand leaders, and agency teams who want to create more inclusive work, avoid tokenism, and understand how inclusive design can strengthen both brand relevance and business impact.
Brand marketers Creative leaders Design teams Brand managers Agency strategists Comms leaders

Speakers

Amy Gilmore headshot
Amy Gilmore
Strategy Partner - Untangld
LinkedIn →
Kathryn Ellis headshot
Kathryn Ellis
Group Strategy Director - Audience Collective
LinkedIn →
Kelly Broomhead headshot
Kelly Broomhead
Senior Client Director - Born Ugly
LinkedIn →

What You’ll Learn

What inclusive design really means, beyond representation▶
A clearer definition of inclusive design that goes deeper than surface-level visibility and looks at systems, language, and experience.
How diversity in creative teams leads to more resonant, effective work▶
Why diversity of thought inside the team often leads to stronger ideas, better audience understanding, and more effective creative outcomes.
The commercial impact of inclusive branding and communication▶
How inclusivity can support brand equity, deepen audience connection, and contribute to long-term commercial value.
Real examples of brands making inclusion central to their creative process▶
Practical examples of inclusive design in action, and what other brands can learn from the way those decisions were made.
How to avoid tokenism and build authenticity into every stage of design▶
What it takes to move beyond box-ticking and build inclusion into strategy, process, messaging, and final execution.

Why Watch

You’ll come away with practical ways to design more inclusively, strengthen creative processes, and create work that connects more authentically with wider audiences.

Watch now to explore the full conversation.