<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbe64de27fcc5d3c8404_gbst-x-digital-maze-banner-69b407d702398409077955.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> GBST Appoints The Digital Maze to Deliver Global Website Redevelopment</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>6 November 2025</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">GBST recognised the need to rebuild its corporate website to better reflect the business' evolution, innovation roadmap, and global presence across financial services markets.</p> <p class="gn-reveal">The GO Network worked closely with Freddie Findlater, Fractional Marketing Director at GBST, to define a brief focused on modernising the user experience, strengthening brand positioning, and delivering a technically robust platform capable of supporting the company's growth.</p> <p class="gn-reveal">The brief required an agency capable of delivering a full website redevelopment while balancing strategic thinking with practical delivery.</p> <p class="gn-reveal">Key priorities included improving navigation and content discovery, future-proofing the platform as the business expands, and creating a scalable CMS that internal marketing teams could manage independently.</p> <blockquote class="gn-blockquote gn-reveal">"The GO Network team have been a real help once again. They understood our brief clearly and matched us with agencies that aligned well to our objectives and budget. Communication throughout was proactive and transparent, and the process felt well-managed from start to finish. Having used The GO Network before, I continue to find their approach efficient, professional, and genuinely collaborative."<cite>Freddie Findlater · Fractional Marketing Director, GBST</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbe6ef0ac832809c91e0_maxresdefault-69b33c532ae14868897191.webp" alt="GBST global website redevelopment project"></div> <figcaption>GBST has appointed The Digital Maze to lead the redevelopment of its global corporate website.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">Following a competitive process, The Digital Maze was selected as GBST's website development partner.</p> <p class="gn-reveal">The agency will lead the design and build of a new global website that better communicates GBST's offering, strengthens its digital presence, and provides a flexible platform capable of supporting future product launches, content marketing initiatives, and regional growth.</p> <aside class="gn-quote gn-reveal"><q>We're confident we've found a partner who will help modernise GBST.com and better reflect our business today.</q><cite>Freddie Findlater · Fractional Marketing Director, GBST</cite></aside> <blockquote class="gn-blockquote gn-reveal">"We successfully appointed The Digital Maze following a well-structured and competitive process. They stood out for their clarity of approach, flexibility, and ability to balance creativity with technical practicality."<cite>Freddie Findlater · Fractional Marketing Director, GBST</cite></blockquote> <blockquote class="gn-blockquote gn-reveal">"GBST had a clear ambition to build a website that truly reflects the scale and innovation of their business. Our role was to help refine the brief and identify agencies capable of balancing strategic thinking with strong technical delivery. The Digital Maze impressed throughout the process with a pragmatic approach and a clear understanding of how the new platform could support GBST's long-term growth."<cite>Jordan Brownlie · Brand Partnerships Manager, The GO Network</cite></blockquote> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-talktalk-business-appoints-athlon-to-lead-website-ux-overhaul" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: TalkTalk Business Appoints Athlon to Lead Website UX Overhaul</span> <span class="gn-related__excerpt">The GO Network managed the agency search that landed Athlon a UX overhaul brief from TalkTalk Business after a competitive pitch process.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-symeres-appoints-kitty-to-lead-global-website" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Symeres Appoints Kitty to Lead Global Website</span> <span class="gn-related__excerpt">Agency search run by The GO Network leads to Kitty consolidating six sites into one HubSpot-integrated WordPress platform for Symeres.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-acuity-knowledge-partners-appoints-nucco-as-global-brand-strategy-partner" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Acuity Knowledge Partners Appoints Nucco as Global Brand Strategy Partner</span> <span class="gn-related__excerpt">The GO Network ran the structured agency search. 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