Hatch will work collaboratively with the Continental team on their influencer programme management and UK consumer PR, with the goal of increasing relevance and advocacy of the brand.

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The Pitch

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With complete transparency and understanding of the challenges Continental faced, The GO! Network were able to offer the very best agencies to support their exact needs and requirements, making the final decision much harder than originally anticipated.

On the process, Claire Hohenberg, PR Manager at Continental Tyre Group Ltd said:

"We have successfully used The GO! Network on previous projects – they helped make the whole process a lot less daunting, removing much of the time and effort of searching and recruiting relevant agencies for the pitch, as well as streamlining much of the planning process for us too."

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The Appointment

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Following a thorough search and selection process and final four-way competitive pitch, Hatch's passion, strong chemistry with the Continental team, and data focused approach led to them winning the project.

On the win, James Hickman, Managing Partner at Hatch, said:

"The brief to us by the Continental team was a really interesting one. Primarily a distress purchase, tyre choice is often led by the installer.

Our job focuses on improving the mental availability of the brand and the path to purchase, focusing on genuine consumer needs such as performance, sustainability, and safety.

We’ll be working closely with consumer media and content creators spanning numerous tiers and verticals to help consumers better understand how Continental enable their journeys, whether they’re everyday commutes or epic journeys across the globe, through engaging and purposeful content."

On the appointment, Claire adds:

"Hatch presented the best overall pitch for PR and influencer activity. Their strategy considered how our influencer marketing and PR should weave into SEO strategy. Data focused approached – more driven by KPIs and maximising the budget we have available."

The collaboration between Continental and Hatch has started in April.

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The GO! Network offers a cost-free agency search and selection process for in-house marketing leaders across all sectors. To learn more about our process or to get started, please contact us here.