<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68934eff1e27013b67c8935e_681c7a667685857b7253add5_Landscape%20-%20Continental%20x%20Hatch%201.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title">Continental Appoints Hatch as New UK Consumer PR and Influencer Agency Partner</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>8 May 2025</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal"><a href="https://hatch.group/" target="_blank"><strong>Hatch</strong></a> will work collaboratively with the <a href="https://www.continental-tyres.co.uk/" target="_blank"><strong>Continental</strong></a> team on their influencer programme management and UK consumer PR, with the goal of increasing relevance and advocacy of the brand.</p> <h2 class="gn-reveal">The Pitch</h2> <p class="gn-reveal">With complete transparency and understanding of the challenges Continental faced, <strong>The GO Network</strong> were able to offer the very best agencies to support their exact needs and requirements, making the final decision much harder than originally anticipated.</p> <blockquote class="gn-blockquote gn-reveal">"We have successfully used The GO Network on previous projects. They helped make the whole process a lot less daunting, removing much of the time and effort of searching and recruiting relevant agencies for the pitch, as well as streamlining much of the planning process for us too."<cite>Claire Hohenberg · PR Manager, Continental Tyre Group Ltd</cite></blockquote> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">Following a thorough search and selection process and final four-way competitive pitch, <strong>Hatch's</strong> passion, strong chemistry with the <strong>Continental</strong> team, and data focused approach led to them winning the project.</p> <blockquote class="gn-blockquote gn-reveal">"The brief to us by the Continental team was a really interesting one. Primarily a distress purchase, tyre choice is often led by the installer. Our job focuses on improving the mental availability of the brand and the path to purchase, focusing on genuine consumer needs such as performance, sustainability, and safety. We'll be working closely with consumer media and content creators spanning numerous tiers and verticals to help consumers better understand how Continental enable their journeys, whether they're everyday commutes or epic journeys across the globe, through engaging and purposeful content."<cite>James Hickman · Managing Partner, Hatch</cite></blockquote> <aside class="gn-quote gn-reveal"><q>Hatch presented the best overall pitch for PR and influencer activity. Their strategy considered how our influencer marketing and PR should weave into SEO strategy.</q><cite>Claire Hohenberg · PR Manager, Continental Tyre Group Ltd</cite></aside> <p class="gn-reveal">The collaboration between <strong>Continental</strong> and <strong>Hatch</strong> has started in April.</p> <p class="gn-reveal"><strong>The GO Network</strong> offers a cost-free agency search and selection process for in-house marketing leaders across all sectors. To learn more about our process or to get started, please contact us <a href="https://www.thegonetwork.com/get-in-touch" target="_blank"><strong>here</strong></a>.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/strides-global-consumer-healthcare-limited-appoint-puzzle-for-social-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Strides Global Consumer Healthcare Limited appoint Puzzle for Social Strategy</span> <span class="gn-related__excerpt">A 4-agency pitch managed by The GO Network led to Puzzle&#39;s appointment for paid social, content, and influencer marketing across Strides Con</span> </a> </li> <li class="gn-related__item"> <a href="/articles/sofology-appoint-eight-four-to-take-lead-on-social-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Sofology Appoint eight&amp;four to Take Lead on Social Strategy</span> <span class="gn-related__excerpt">A five-agency pitch managed by The GO Network ends with eight&amp;four appointed as Sofology&#39;s lead social partner. 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