<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbe3d181a352b5a5121c_symeres-x-kitty-banner-69b3e1999437f890809434.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Symeres Appoints Kitty to Lead Global Website</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>26 January 2026</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">Symeres has grown significantly through mergers and acquisitions over the past two decades, bringing together several specialist organisations under the Symeres umbrella across Europe and the United States.</p> <p class="gn-reveal">As the company prepares to bring all portfolio entities under a single Symeres brand, the leadership team recognised the need for a modern, unified digital platform that reflects the organisation's scale, capabilities, and ambitions in the global drug discovery and development market.</p> <p class="gn-reveal">The GO Network worked closely with Katie Strickland, Head of Global Marketing, and the wider leadership team to define a brief focused on consolidating six existing websites into one cohesive digital experience.</p> <p class="gn-reveal">The new platform needed to support complex B2B customer journeys, improve lead generation, integrate seamlessly with HubSpot, and provide a scalable foundation for future acquisitions and growth.</p> <blockquote class="gn-blockquote gn-reveal">"Our digital estate had grown organically alongside the business, but it was clear we needed a more unified platform that reflects who Symeres is today and where we're going. The GO Network helped us navigate the search for the right partner and brought forward agencies who understood both the strategic challenge and the technical complexity of consolidating multiple brands into one digital experience."<cite>Katie Strickland · Head of Global Marketing, Symeres</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbe38e891f8e694ea50a_symeres-new-name-69b32e3ada0a5996878063.webp" alt="Symeres brand"></div> <figcaption>Symeres is consolidating its portfolio entities under a single unified brand.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">Kitty, a London-based design and digital agency, will now lead the strategic design and development of the new Symeres website.</p> <p class="gn-reveal">Working alongside Symeres' appointed brand consultant, the agency will design and build a WordPress platform that brings together the group's six businesses into a single digital destination while maintaining clear navigation and tailored journeys for different scientific and commercial audiences.</p> <p class="gn-reveal">The new site will be developed with lead generation and conversion in mind, integrating HubSpot CRM, enabling scalable content management, and supporting future acquisitions as the business continues to grow internationally.</p> <aside class="gn-quote gn-reveal"><q>Kitty demonstrated a strong understanding of both the strategic and technical requirements, making them a natural fit for the project.</q><cite>Dominic Wren · Head of Brand Partnerships, The GO Network</cite></aside> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-talktalk-business-appoints-athlon-to-lead-website-ux-overhaul" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: TalkTalk Business Appoints Athlon to Lead Website UX Overhaul</span> <span class="gn-related__excerpt">The GO Network managed the agency search that landed Athlon a UX overhaul brief from TalkTalk Business after a competitive pitch process.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-gbst-appoints-the-digital-maze-to-deliver-global-website-redevelopment" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: GBST Appoints The Digital Maze to Deliver Global Website Redevelopment</span> <span class="gn-related__excerpt">The GO Network matched WealthTech firm GBST with The Digital Maze after a managed agency search to deliver a full global website redevelopme</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-acuity-knowledge-partners-appoints-nucco-as-global-brand-strategy-partner" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Acuity Knowledge Partners Appoints Nucco as Global Brand Strategy Partner</span> <span class="gn-related__excerpt">The GO Network ran the structured agency search. 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