<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbe457e8ae64bf307149_redcoat-x-fg-banner-68c34199a5d8d745720612.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Red Coat Appoints Future Group as Creative Partner for Stealth Brand Keisson</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>10 April 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Red Coat sought an agency that could develop the full creative foundation for Keisson — from brand identity and messaging to a website experience that balances deep technical credibility with commercial clarity.</p> <h2 class="gn-reveal">The Search</h2> <p class="gn-reveal">The GO Network supported a fast-paced selection process focused on agencies with integrated branding and web capabilities, plus proven experience taking B2B SaaS brands from stealth to market.</p> <blockquote class="gn-blockquote gn-reveal">"We knew this brief required a balance of clarity, creativity and deep sector understanding. The GO Network brought structure and insight to the process and introduced us to agencies that really understood the nuance of the challenge. FutureGroup stood out not only for their creative thinking, but for the strategic edge they brought from day one."<cite>Emily Shepherd · Director, Red Coat</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbe4dbf3bcc48a94fa0f_1753859108703-68c3127741cac785974639.webp" alt="Red Coat and FutureGroup appointment visual"></div> <figcaption>Red Coat Development appoints FutureGroup as creative partner for Keisson.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>FutureGroup</strong> will lead the design and delivery of Keisson's brand identity, messaging strategy, and marketing website. The work will position Keisson ahead of its soft launch into the UK market, supporting engagement across highly technical audiences such as CTOs and platform engineers, as well as financial and operational stakeholders.</p> <aside class="gn-quote gn-reveal"><q>This was a brief where every detail mattered.</q><cite>Dominic Wren · Head of Brand Partnerships, The GO Network</cite></aside> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-bpp-appoints-live-breathe-as-creative-partner-for-undergraduate-launch-and-brand-campaigns" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: BPP Appoints Live &amp; Breathe as Creative Partner for Undergraduate Launch and Brand Campaigns</span> <span class="gn-related__excerpt">The GO Network matched BPP with Live &amp; Breathe for Gen-Z undergraduate campaigns, covering brand strategy, multi-unit creative, and digital </span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-amberwolf-appoints-future-group-to-redesign-and-relaunch-cybersecurity-website" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: AmberWolf Appoints Future Group to Redesign and Relaunch Cybersecurity Website</span> <span class="gn-related__excerpt">FutureGroup lands a competitive cybersecurity web redesign brief via The GO Network, beating rivals on design, CMS build, and technical copy</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-acuity-knowledge-partners-appoints-nucco-as-global-brand-strategy-partner" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Acuity Knowledge Partners Appoints Nucco as Global Brand Strategy Partner</span> <span class="gn-related__excerpt">The GO Network ran the structured agency search. Nucco will lead positioning, EVP, visual identity, and a full website refresh for the PE-ba</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-ram-infotechnology-appoints-wadm-to-lead-group-brand-identity-project" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: RAM Infotechnology Appoints WADM to Lead Group Brand Identity Project</span> <span class="gn-related__excerpt">WADM is appointed to lead group brand architecture and identity for RAM-IT, a Netherlands healthcare IT firm. See how The GO Network support</span> </a> </li> </ul> </aside>