<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbdcff9f7985c3df7e8b_sd-worx-x-bearjam-banner-68c883e6c389e524350655.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> SD Worx Appoints BearJam to Deliver Global AI-Generated Brand Film</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>20 May 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">To mark its 80-year milestone, SD Worx needed a production partner capable of delivering a creatively ambitious, globally relevant video concept, one that celebrated the business' legacy while inspiring its future.</p> <p class="gn-reveal">The GO Network supported a fast-track creative search focused on production studios with experience in AI-generated content, creative leadership, and localisation capability across global markets.</p> <p class="gn-reveal">The process went from brief to shortlisted agencies in just <strong>five days</strong>, enabling SD Worx to meet tight timelines for campaign delivery.</p> <blockquote class="gn-blockquote gn-reveal">"This project isn't just about looking back, it's about pushing forward with bold thinking and brave creative. The GO Network helped us focus our vision and introduced a shortlist of agencies who could match our ambition. BearJam brought the right mix of innovation and craft to help us bring this campaign to life."<cite>Justine Kerr · Creative Director, SD Worx</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbe0a8d1d5f4ecb06c5d_unnamed-68c423a29b802361295306.webp" alt="SD Worx 80th anniversary campaign"></div> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>BearJam</strong>, a London-based creative production studio, will now lead the concept, development, and delivery of a 30–40 second AI-generated video to bring SD Worx's future-facing narrative to life.</p> <p class="gn-reveal">The campaign will include AI-generated visuals, voiceover, and motion design, localised for global rollout and adapted for digital platforms including YouTube, LinkedIn, Meta, and other paid media formats.</p> <aside class="gn-quote gn-reveal"><q>BearJam responded with originality, clarity, and a creative approach that made them the right partner for this moment.</q><cite>Dominic Wren · Head of Brand Partnerships, The GO Network</cite></aside> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-ripe-thinking-appoints-cogent-to-deliver-ai-led-brand-video" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Ripe Thinking Appoints Cogent to Deliver AI-Led Brand Video</span> <span class="gn-related__excerpt">The GO Network managed the agency search that landed Cogent the AI-generated video brief. 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