<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fe17f01c5ad7ce0d31d1_blob-69fc5e443b092684562417.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> FMC Appoints Secret Source Marketing to Deliver HubSpot Integration and Marketing Transformation</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>17 April 2026</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Finlayson Media Communications (FMC) has appointed digital agency Secret Source Marketing to lead the implementation of HubSpot Marketing Hub and Content Hub, following a competitive pitch process managed by The GO Network.</p> <h2 class="gn-reveal">The Search</h2> <p class="gn-reveal">FMC is a leading media and services business within the UK dental sector, with over 30 years of experience supporting dental professionals through publications, events, and an expanding suite of practice services.</p> <p class="gn-reveal">As the business continues to evolve, particularly with the launch of <strong>Dentistry Practice Services</strong>, FMC identified the need to modernise its marketing infrastructure and unify its data and processes within a single platform.</p> <p class="gn-reveal">The GO Network worked closely with <strong>Claudia Knight</strong>, Head of CRM at FMC, to define a brief centred on implementing HubSpot Marketing Hub and Content Hub alongside existing Sales and Service functionality.</p> <p class="gn-reveal">The objective was to replace legacy tools such as Mailchimp, introduce scalable automation, and create a seamless, GDPR-compliant customer journey across multiple brands, channels, and touchpoints.</p> <blockquote class="gn-blockquote gn-reveal">"It's been great working with Dom to find a partner for our upcoming project. The process was seamless and stayed on track throughout. We were looking for an implementation partner to help set up our Marketing Hub and Content Hub within HubSpot, but also someone we could build an ongoing relationship with to continue improving our approach to marketing and sales outreach."<cite>Claudia Knight · Head of CRM, FMC</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fe17f01c5ad7ce0d31d7_6a02f839a8b0f58b77f54a12_news-fmc-growth-round-rf82wkq2b0s3zbgjf1wni1hgm7r27lsamzdrezdpgi-69fb14db79fb143.jpeg" alt="FMC and Secret Source Marketing HubSpot appointment"></div> <figcaption>FMC appoints Secret Source Marketing following a competitive pitch process managed by The GO Network.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">Secret Source Marketing will now lead the full implementation of HubSpot Marketing Hub and Content Hub, including data migration, system integration, workflow automation, and dashboard reporting.</p> <p class="gn-reveal">The agency will support FMC in consolidating its marketing operations into a single platform, enabling improved lead nurturing, campaign execution, and performance tracking across email, events, paid media, and CRM activity.</p> <p class="gn-reveal">The project will also introduce a new preference centre and subscription architecture, allowing FMC to manage communications across multiple brands and audiences in a more targeted and compliant way.</p> <aside class="gn-quote gn-reveal"><q>This was a complex brief with both technical and strategic importance. FMC are building a more sophisticated marketing ecosystem, and it was critical to find a partner who could not only implement HubSpot effectively but also support long-term growth.</q><cite>Dominic Wren · Head of Brand Partnerships, The GO Network</cite></aside> <blockquote class="gn-blockquote gn-reveal">"We found an agency we really aligned with. Their experience working with PE-backed businesses gave us additional confidence, and the quality of agencies put forward through the process was consistently high."<cite>Claudia Knight · Head of CRM, FMC</cite></blockquote> </div></div>