<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a4ce7c116e4b61b3bb5de5a_blob-6a46dd0dd3992445177987.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Enable Ltd Appoints Assisted to Develop Social Media Growth Strategy</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>14 May 2026</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">Enable Ltd was looking to revitalise the social media performance of its market-leading brands, Nannytax and Stafftax. While paid search had continued to perform strongly, paid social had become an underperforming channel despite previously contributing around 5% of total sales. The business wanted to develop a long-term social media strategy that would combine paid and organic activity while supporting continued growth across multiple customer audiences.</p> <p class="gn-reveal">The GO Network managed a competitive pitch process, identifying agencies with expertise across LinkedIn, Meta and TikTok, alongside experience in highly targeted consumer and professional audiences. The brief focused on developing a 12-month strategy that would increase brand awareness, grow social audiences, improve engagement and generate measurable commercial outcomes.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a4ce7c216e4b61b3bb5de5e_6a4ce60eb1c7c354c9661087_enable-team-work-with-us-6a466529db425197772145.webp" alt="Enable Ltd team"></div> </figure> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">Following the pitch process, Assisted was appointed to develop Enable's integrated social media strategy.</p> <p class="gn-reveal">The agency will create a 12-month roadmap covering paid and organic social activity across Nannytax and Stafftax, including audience segmentation, media planning, content integration, budget allocation, testing frameworks and reporting. The strategy will provide Enable's in-house team with a scalable blueprint to increase LinkedIn growth, improve engagement across Facebook, Instagram and TikTok, and return social media to being a key driver of enquiries and sales.</p> <blockquote class="gn-blockquote gn-reveal">"Enable had already built strong foundations across digital marketing, but recognised there was significant untapped potential within social media. The brief was about finding a strategic partner capable of developing a practical roadmap that the in-house team could confidently execute. Assisted demonstrated a clear understanding of the audiences, the commercial objectives and how paid and organic social can work together to deliver long-term growth."<cite>Dominic Wren · Head of Brand Partnerships, The GO Network</cite></blockquote> </div></div>