<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/689332919f358c8c7483afb7_651d3d5e6c1c80e161203141_64c793cc6e2116e7b417513f_Strides20Puzzle.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title">Strides Global Consumer Healthcare Limited appoint Puzzle for Social Strategy</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>31 July 2023</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal"><a href="https://stridespharma.co.uk/" target="_blank"><strong>Strides</strong></a> Global Consumer Healthcare Limited have confirmed their appointment of The GO Network members <a href="https://puzzlelondon.com/" target="_blank"><strong>Puzzle</strong></a> as social media strategy partners with an immediate start date.</p> <p class="gn-reveal">The London-based agency will be working with the <strong>Strides Consumer</strong> team to invigorate a number of the organisation's consumer health brands through paid and organic social, content creation, and a robust influencer strategy across new markets.</p> <p class="gn-reveal">The competitive agency search and appointment process engaged 4 agencies in the first instance before competing in a three-way pitch.</p> <p class="gn-reveal"><a href="https://www.thegonetwork.com/how-it-works?utm_source=Website&utm_medium=Sofology+announcement&utm_campaign=Internal+referral+-+GO%21+website+-+Sofology+x+eight%26four&utm_id=Internal" target="_blank"><strong><em>How it works: Agency pitch management with GO!</em></strong></a></p> <blockquote class="gn-blockquote gn-reveal">"We approached GO! in order to save time, lean on their expertise in this field and utilise the breadth of agencies they have worked with. [<strong>Puzzle</strong>] showed the most interest in the project, going out and doing in-depth research of our brands and the industry we are in."<cite>Ed O'Connell · Global eCommerce Sales Manager, Strides Consumer</cite></blockquote> <blockquote class="gn-blockquote gn-reveal">"I was very impressed with the agency selection. They were definitely a cut above some of the agencies we have worked with in the past, and as difficult as it was to have whittled them down to our final selection, we are very happy with the final choice that we had made."<cite>Peter McGill · Director for Sales across UK &amp; Europe, Strides Consumer</cite></blockquote> <aside class="gn-quote gn-reveal"><q>You can tell the GO! team really do want to create meaningful partnerships with the right connections. It's a considered introduction ensuring a good fit for brands and agencies.</q><cite>Francis Burns · Managing Director, Puzzle</cite></aside> <p class="gn-reveal">On what won the appointment for Puzzle, <strong>Francis Burns</strong>, Managing Director at <strong>Puzzle</strong> shared, "We approached the challenges for Strides in the same way as plan for all our partners; a data and insight-led approach, to understand both the market and the key consideration drivers for the consumer demographic, and coupling this with audience profiling and behavioural science."</p> <p class="gn-reveal">The teams will be working together effective immediately.</p> <p class="gn-reveal"><strong><em>The GO Network</em></strong><em> is a cost-free agency search and pitch management process for brands across all sectors. If you'd like to learn more about our process or get started, get in touch <a href="https://www.thegonetwork.com/get-in-touch?utm_source=Website&utm_medium=Article&utm_campaign=310723+-+Website+-+Article+-+Appointment+Announcement+-+Strides+x+Puzzle" target="_blank">here</a>.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/continental-appoints-hatch-as-new-uk-consumer-pr-and-influencer-agency-partner" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Continental Appoints Hatch as New UK Consumer PR and Influencer Agency Partner</span> <span class="gn-related__excerpt">A four-way pitch managed by The GO Network led to Hatch winning Continental&#39;s UK influencer programme and consumer PR brief, with a data-led</span> </a> </li> <li class="gn-related__item"> <a href="/articles/worklife-by-openmoney-appoint-better-agency-to-deliver-comprehensive-paid-media-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">WorkLife by OpenMoney Appoint Better Agency to Deliver Comprehensive Paid Media Strategy</span> <span class="gn-related__excerpt">Better Agency wins PPC, paid social and web brief from WorkLife by OpenMoney after a competitive pitch process managed by The GO Network.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/sofology-appoint-eight-four-to-take-lead-on-social-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Sofology Appoint eight&amp;four to Take Lead on Social Strategy</span> <span class="gn-related__excerpt">A five-agency pitch managed by The GO Network ends with eight&amp;four appointed as Sofology&#39;s lead social partner. See what secured the win.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/uk-bathroom-store-appoint-the-digital-maze-to-lead-on-new-satellite-website-launch" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">UK Bathroom Store appoint The Digital Maze to lead on new satellite website launch</span> <span class="gn-related__excerpt">A six-agency pitch via The GO Network led to this win. See how agency-client compatibility drove the appointment over credentials alone.</span> </a> </li> </ul> </aside>