<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/689331801558af84ae0f893c_651d3d4d6d6a588d75c82ef8_636bcf32cbd04d69f7028c3d_Loop2020Cedarwood%2520Digital_Small.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title">Loop Cashmere Appoint Cedarwood Digital for Online Media Strategy</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>10 November 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal"><a href="https://www.loopcashmere.co.uk/">Loop Cashmere</a>, specialists in the production of sustainable cashmere clothing and accessories, have recently appointed digital specialists <a href="https://cedarwood.digital/">Cedarwood Digital</a> as part of their renewed investment in Digital Media.</p> <h2 class="gn-reveal">The Requirement</h2> <p class="gn-reveal">As <strong>Loop Cashmere's</strong> newly appointed Head of Marketing, <a href="https://www.linkedin.com/in/katrinaurwin/">Katrina Urwin</a> initially approached The GO Network looking to appoint a new digital partner to support the growing brand across Paid Social, SEO, Digital PR, and Blog, Editorial, and Creative Content.</p> <blockquote class="gn-blockquote gn-reveal">"Speed was a big factor. Researching and starting dialogues with unvetted agencies would have taken too long by ourselves."<cite>Katrina Urwin · Head of Marketing, Loop Cashmere</cite></blockquote> <h2 class="gn-reveal">The Pitch</h2> <p class="gn-reveal">After a competitive multi-agency process, it was ultimately the 'fit' between the teams that led to Cedarwood's selection for the partnership.</p> <blockquote class="gn-blockquote gn-reveal">"It was difficult to choose between the final agencies, but we ultimately felt that Cedarwood Digital were a great fit for the brief, and we were impressed by the people who would be working directly on the account."<cite>Katrina Urwin · Head of Marketing, Loop Cashmere</cite></blockquote> <aside class="gn-quote gn-reveal"><q>I think we were right for the client, and the client was the right fit for us. This is one of the most important elements of the GO! process, and should be important to any new client/agency relationship.</q><cite>Amanda Walls · Director, Cedarwood Digital</cite></aside> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/sofology-appoint-eight-four-to-take-lead-on-social-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Sofology Appoint eight&amp;four to Take Lead on Social Strategy</span> <span class="gn-related__excerpt">A five-agency pitch managed by The GO Network ends with eight&amp;four appointed as Sofology&#39;s lead social partner. See what secured the win.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/continental-appoint-citypress-for-integrated-support-via-the-go-network" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Continental appoint Citypress for Integrated support via The GO Network</span> <span class="gn-related__excerpt">Manchester agency Citypress beat a competitive pitch for Continental&#39;s PR, Digital and Social Media account, selected through The GO Network</span> </a> </li> <li class="gn-related__item"> <a href="/articles/education-provider-bpp-invest-in-digital-media-strategy-with-appointment-of-anything-is-possible" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Education Provider BPP Invest in Digital Media Strategy with appointment of Anything Is Possible</span> <span class="gn-related__excerpt">Data-led insight secured this competitive digital display pitch. See how Anything Is Possible won BPP Education Group through The GO Network</span> </a> </li> <li class="gn-related__item"> <a href="/articles/worklife-by-openmoney-appoint-better-agency-to-deliver-comprehensive-paid-media-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">WorkLife by OpenMoney Appoint Better Agency to Deliver Comprehensive Paid Media Strategy</span> <span class="gn-related__excerpt">Better Agency wins PPC, paid social and web brief from WorkLife by OpenMoney after a competitive pitch process managed by The GO Network.</span> </a> </li> </ul> </aside>