<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68932e038d12fd85f6cd8e6a_651d3d344336f03440d6c5c0_62dffecf02faa93d38a86e4f_Appointment%2520Announcements.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title">Brother UK make double agency appointment of Delineo and Ice Blue Sky through The GO Network</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>26 July 2022</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Manchester-based <a href="https://www.delineo.com/">Delineo</a>, part of stm_grp, will support the brand in their invigorated demand and lead generation strategy, with South-East agency <a href="https://www.icebluesky.com/">Ice Blue Sky</a> leading on ABM strategy across their UK audience.</p> <h2 class="gn-reveal">The Process</h2> <p class="gn-reveal">After an initial request to source a single lead agency to support across many areas of their UK marketing strategy, the strength of both agencies in the pitch process led to a split in the project that allowed both agencies to fulfil their potential.</p> <aside class="gn-quote gn-reveal"><q>Normally agency recruitment is a long, drawn out, time consuming process, however this has been a bit of a doddle really.</q><cite>Mike Anderson · Head of Marketing, Brother UK</cite></aside> <p class="gn-reveal">On the appointment process, Mike Anderson, Head of Marketing at <a href="https://www.brother.co.uk/">Brother UK</a> said, <strong>"The whole process has been extremely easy, and we're delighted with the outcome. The GO Network team clearly understood the brief well, hence the ease with which we recruited two new agencies."</strong></p> <h2 class="gn-reveal">The Appointments</h2> <p class="gn-reveal">On the appointments, Mike said <strong>"Both agencies showed real expertise within the marketing areas we're looking to improve on, and the chemistry between the teams was outstanding."</strong></p> <p class="gn-reveal"><strong>Delineo will act as Lead agency partner for demand and lead generation</strong>, with the team driving wider digital campaigns across target markets for key product offerings from the brand.</p> <blockquote class="gn-blockquote gn-reveal">"We're delighted to be appointed by Brother UK after an extensive pitch process against some of the most reputable agencies in the region. The opportunity for business growth is huge and we're looking forward to working with their team to develop the brand, proposition, and campaigns."<cite>Sam Rowlands · Strategy Director, Delineo and stm_group</cite></blockquote> <p class="gn-reveal"><strong>Ice Blue Sky will act as Lead agency partner for all ABM activity</strong> in the brand's UK market, with a focus on driving engagement with key targeted activity.</p> <blockquote class="gn-blockquote gn-reveal">"We're really excited to be working with the fantastic team at Brother, and we're looking forward to the journey of helping them establish their ABM discipline - and driving lots of opportunities!"<cite>Charlotte Graham-Cumming · CEO, Ice Blue Sky</cite></blockquote> <p class="gn-reveal">With the partnerships confirmed, both teams will be starting work immediately.</p> <p class="gn-reveal"><strong><em>The GO Network is a cost-free agency search process for brands across all sectors. If you'd like to learn more about our process or get started, get in touch <a href="https://www.thegonetwork.com/get-in-touch">here</a>.</em></strong></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/education-provider-bpp-invest-in-digital-media-strategy-with-appointment-of-anything-is-possible" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Education Provider BPP Invest in Digital Media Strategy with appointment of Anything Is Possible</span> <span class="gn-related__excerpt">Data-led insight secured this competitive digital display pitch. 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