<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70c36c4745b8fce390f9_citizens-advice-x-banc-banner-68cb232bc2dda453210675.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Citizens Advice Appoints Banc to Lead Paid Media Strategy for Energy Savers Campaign</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>19 August 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">The Energy Savers campaign is a key national initiative from Citizens Advice, aiming to engage audiences most likely to be living on or below the poverty line, encouraging them to self-serve advice content via online and offline channels before they reach a point of crisis.</p> <p class="gn-reveal">Citizens Advice required a media agency with a strong grasp of inclusive targeting, experience with hard-to-reach audiences, and proven performance across both digital and offline channels. The GO Network worked with the internal campaigns team to define detailed audience profiles and manage a multi-stage search with an immovable budget and timeline.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb8e60ce6d9c4f6048bb1_69fcb8e5aac99a7f5cf86006_citizens-advice-stockport-shares-tips-for-saving-money-on-your-energy-bills-1-68.webp" alt="Citizens Advice energy bills advice"></div> <figcaption>Citizens Advice shares tips for saving money on energy bills.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>Banc</strong>, a Manchester-based digital performance agency, will now lead the planning and execution of the campaign, delivering cross-channel advertising including Google Display, digital media, and targeted placements aligned to key audience behaviours.</p> <p class="gn-reveal">The campaign will run across October–November and aims to drive awareness and online engagement with Citizens Advice's energy tools, reducing pressure on helplines while supporting proactive advice access at scale.</p> <blockquote class="gn-blockquote gn-reveal">"This was a strategically sensitive brief with high urgency and even higher impact. Citizens Advice needed a partner who could balance compliance, care, and conversion. Banc's audience-first thinking and pragmatic media planning made them the standout choice, and we're proud to support the delivery of such an important campaign."<cite>Darren Harsley · Head of Brand Partnerships, The GO Network</cite></blockquote> </div></div>