<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbe1c4978f51cb8322c2_citizens-advice-x-banc-banner-68cb232bc2dda453210675.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Citizens Advice Appoints Banc to Lead Paid Media Strategy for Energy Savers Campaign</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>19 August 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">The Energy Savers campaign is a key national initiative from Citizens Advice, aiming to engage audiences most likely to be living on or below the poverty line, encouraging them to self-serve advice content via online and offline channels before they reach a point of crisis.</p> <p class="gn-reveal">Citizens Advice required a media agency with a strong grasp of inclusive targeting, experience with hard-to-reach audiences, and proven performance across both digital and offline channels. The GO Network worked with the internal campaigns team to define detailed audience profiles and manage a multi-stage search with an immovable budget and timeline.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/69fcb8e5aac99a7f5cf86006_citizens-advice-stockport-shares-tips-for-saving-money-on-your-energy-bills-1-68.webp" alt="Citizens Advice energy bills advice"></div> <figcaption>Citizens Advice shares tips for saving money on energy bills.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>Banc</strong>, a Manchester-based digital performance agency, will now lead the planning and execution of the campaign, delivering cross-channel advertising including Google Display, digital media, and targeted placements aligned to key audience behaviours.</p> <p class="gn-reveal">The campaign will run across October–November and aims to drive awareness and online engagement with Citizens Advice's energy tools, reducing pressure on helplines while supporting proactive advice access at scale.</p> <blockquote class="gn-blockquote gn-reveal">"This was a strategically sensitive brief with high urgency and even higher impact. Citizens Advice needed a partner who could balance compliance, care, and conversion. Banc's audience-first thinking and pragmatic media planning made them the standout choice, and we're proud to support the delivery of such an important campaign."<cite>Darren Harsley · Head of Brand Partnerships, The GO Network</cite></blockquote> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-citizens-advice-appoints-shc-digital-for-young-person-energy-savers-campaign" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Citizens Advice Appoints SHC Digital for Young Person Energy Savers Campaign</span> <span class="gn-related__excerpt">Media agency SHC Digital was appointed via The GO Network to reach 18-24 year olds with energy advice content, launching Autumn 2025.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-citizens-advice-appoints-daughter-studio-to-lead-energy-campaign-strategy-and-brand-activation" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Citizens Advice Appoints Daughter Studio to Lead Energy Campaign Strategy and Brand Activation</span> <span class="gn-related__excerpt">Daughter Studio lands a 3-year energy campaign brief, covering proposition development, segmentation strategy, and brand activation roadmap </span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-odonnell-moonshine-appoint-trunkbbi-for-brand-strategy-project" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: O’Donnell Moonshine appoint TrunkBBI for Brand &amp; Strategy Project</span> <span class="gn-related__excerpt">A competitive agency search managed by The GO Network lands TrunkBBI a brand, strategy, and multi-channel marketing brief with the Mancheste</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-mood-media-appoints-realtime-agency-to-lead-paid-search-strategy-across-europe-and-us" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Mood Media Appoints Realtime Agency to Lead Paid Search Strategy Across Europe and U.S.</span> <span class="gn-related__excerpt">Performance agency Realtime takes on multi-market paid search across Europe and the U.S., covering five territories, Google and Bing, and Sa</span> </a> </li> </ul> </aside>