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<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">More than a One-Hit Wonder - Expanding your Audience's Understanding of your Business</h1>
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<strong>The GO Network</strong>
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<span>3 November 2022</span>
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<span>1 min read</span>
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<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Thu, 3 Nov 2022 · 09:00</span>
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<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
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<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
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<p class="gn-lede gn-reveal">Brand recognition is something every marketing leader strives for, but when you're only known for a limited area of your wider business, breaking out with new offerings can leave you pushing uphill.</p>
<p class="gn-reveal">In this session, senior marketing leaders from transformative brands join us to share their experiences bringing new services, sub-brands, and more to market, and answer your questions along the way.</p>
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<h4>What this session covers</h4>
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<li><strong>Are you a 'One-Hit Wonder?'</strong> How to frame your current brand identity, and understand what you're known for as a business</li>
<li><strong>Getting Started.</strong> Our panel's experiences in launching new business offerings, the challenges they faced, and how they overcame them to build out their brand</li>
<li><strong>Building out your Brand.</strong> Practical guidance and advice for strengthening the way your audience understands your business</li>
<li><strong>Looking Ahead.</strong> How to future-proof your brand identity, measure success with your brand building efforts, and Q&A</li>
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<p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation, register below to reserve your place.</p>
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<h3 class="gn-speakers__title">Speakers</h3>
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<span class="gn-speaker__name">Lucy Hunter</span>
<span class="gn-speaker__role">Director of Brand Strategy · Guinness World Records</span>
<a href="https://www.linkedin.com/in/lucy-hunter-22288a4a/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Liam Howley</span>
<span class="gn-speaker__role">Chief Marketing Officer · musicMagpie</span>
<a href="https://www.linkedin.com/in/liamjameshowley/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Nikki Dixon</span>
<span class="gn-speaker__role">Marketing Director · Daniel Thwaites</span>
<a href="https://www.linkedin.com/in/nikki-dixon-bb05a4a/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<aside class="gn-related gn-reveal" data-auto="related-reading">
<div class="gn-related__label">Related reading</div>
<ul class="gn-related__list">
<li class="gn-related__item">
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