<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab12f0d7cd55ba93254_651d7ed6d9e77cd4f8bd45dc_64149affe8118429ca60d9a1_Investing%252520in%252520and%252520Delivering%252520Creative%252520Campaigns%252520that%252520work%252520for%252520your%252520Resource%252520(1)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Investing in and Delivering Creative Campaigns that Work for your Resource</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>27 April 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 27 Apr 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal"><strong>Do you feel like creative campaigns are inaccessible for your business?</strong> Due to budget, people, or fear of making the jump.</p> <p class="gn-reveal">In this virtual session, our experts discuss the role of creative advertising in the current global landscape, the <strong>common misconceptions around creative campaign delivery</strong>, OOH and other advertising channels, and ultimately demystify the process of <strong>planning and delivering creative campaigns</strong>.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>What this session covers</h4> <ul> <li><strong>Can creative work for you?</strong> The common misconceptions about launching a creative campaign</li> <li><strong>A campaign that works for you</strong> Key considerations for various businesses before investing in a particular creative campaign, and the options available</li> <li><strong>Ready for launch</strong> Best practise advice, your questions answered, and final considerations before investing in creative</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Adam Worrall</span> <span class="gn-speaker__role">Head of Paid Media · Flaunt Digital</span> <a href="https://www.linkedin.com/company/27171305/admin/#" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jamie Lennox</span> <span class="gn-speaker__role">Creative Director &amp; Founder · Hotwolf</span> <a href="https://www.linkedin.com/company/27171305/admin/#" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Adam Britton</span> <span class="gn-speaker__role">Managing Director · TrunkBBI</span> <a href="https://www.linkedin.com/company/27171305/admin/#" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/black-friday-and-beyond-investing-in-ecommerce-campaigns-that-deliver" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Black Friday and Beyond - Investing in eCommerce Campaigns that Deliver</span> <span class="gn-related__excerpt">Experts share the full strategy checklist, from creative to conversion, covering common mistakes and best-practice examples for Black Friday</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2026---monthly-review-2026" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2026 – Monthly Review</span> <span class="gn-related__excerpt">Creative, digital, and OOH work from 2026&#39;s standout campaigns, broken down by agency, medium, and the strategic thinking that made each one</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-how-to-get-more-from-your-creative-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: How to Get More from your Creative Strategy</span> <span class="gn-related__excerpt">Agency experts share how to align creative campaigns with business goals, break down silos, and prove ROI on every activation.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/design-that-delivers-leveraging-your-product-and-packaging-for-your-marketing-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Design that Delivers - Reinforcing your brand through Creative Packaging</span> <span class="gn-related__excerpt">Over 70% of buyers are swayed by packaging. Agency experts share trend insights, brand-to-pack strategy, and real best-practice examples fro</span> </a> </li> </ul> </aside>