<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68fa1210dae95d58d11ef25d_651d3d50f7c2dc5affd470c5_62ebc231f1398f1fc67cb63f_Ads%252520of%252520the%252520month%252520(1)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Expression</span> <h1 class="gn-title">Ones to Watch - 6 Creative Advertising Campaigns in July 2022</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>4 August 2022</span> <span class="pip"></span> <span>4 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">July 2022 closed with an outpouring of creativity - as brands scrambled to hit the right notes in response to the historic win of the England team, we saw some fantastic campaigns and creativity from the likes of everyone from <a href="https://twitter.com/RoyalMail/status/1553812567138738177?s=20&t=UqyGDSGfRCXjDWgms8ghew">The Royal Mail</a> to <a href="https://twitter.com/Specsavers/status/1553811676469891072?s=20&t=BEL-eS8SXfhUwq8f5fapGA">Specsavers</a>.</p> <p class="gn-reveal">Still, there's plenty more to explore in July from the creative world - here's what made an impact for us this month.</p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">Sports Direct: <a href="https://www.youtube.com/watch?v=8jn605vMr00">Girls Don't Like Football</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Sports Direct</span> <span class="gn-list-item__pill"><strong>Agency:</strong> COPA90</span> <span class="gn-list-item__pill"><strong>Medium:</strong> Video</span> </div> <p class="gn-reveal"><strong>The hook:</strong> 'Girls don't like football…we love it!'</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://www.youtube.com/watch?v=8jn605vMr00&feature=emb_logo"><div><iframe src="https://www.youtube.com/embed/8jn605vMr00" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> </figure> <p class="gn-reveal"><strong>Who made it</strong>: This campaign from <strong>Sports Direct</strong> was made in partnership with specialist Football media business <a href="https://www.copa90.com/"><strong>COPA90</strong></a><strong>.</strong></p> <blockquote class="gn-blockquote gn-reveal">"What flowed naturally from the brief was a campaign that turned this archaic misconception 'girls don't like football' and playfully countering it. Consumers are first met with the tension of this idea which is then flipped on its head, done with a zealous rebuttal in the form of a celebration of the game that delivers a punchline of real truth".<cite>Gavin Rowe · Chief Creative Officer, COPA90</cite></blockquote> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">NatWest: <a href="https://vimeo.com/731644189">Tomorrow Begins Today</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> NatWest</span> <span class="gn-list-item__pill"><strong>Agency:</strong> The&amp;Partnership</span> <span class="gn-list-item__pill"><strong>Medium:</strong> Video</span> </div> <p class="gn-reveal"><strong>The hook:</strong> The newest edition of NatWest's brand platform encourages people to take action today, for a better tomorrow.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.33802816901409%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.33802816901409%" data-rt-dimensions="426:240" data-page-url="https://vimeo.com/731644189"><div><iframe src="https://player.vimeo.com/video/731644189" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> </figure> <p class="gn-reveal"><strong>Who made it</strong>: The campaign from <strong>NatWest</strong> was created with support from <a href="https://theandpartnership.com/gb/"><strong>The&amp;Partnership</strong></a>.</p> <blockquote class="gn-blockquote gn-reveal">"For us, this is so much more than just a campaign. For us as a brand this is a motivational rallying cry, looking to stop people in their tracks and inspire them into taking action today, for a better tomorrow. We know that finances and financial decision making can often be something which we all put off and save for another day, which is why we want this activation to completely break category norms, leaving people feeling galvanised and ready to make change in their lives."<cite>Margaret Jobling · CMO, NatWest Group</cite></blockquote> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">Chester Zoo: <a href="https://youtu.be/vnaFfKXXP_M">The World in a Day</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Chester Zoo</span> <span class="gn-list-item__pill"><strong>Agency:</strong> CHIEF &amp; The Seed Project</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV, Cinema</span> </div> <p class="gn-reveal"><strong>The hook:</strong> This 40-second TV and cinema spot for Chester Zoo not only promotes the Zoo as an attraction, but seeks to also share the crucial conservation work underway.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://youtu.be/vnaFfKXXP_M"><div><iframe src="https://www.youtube.com/embed/vnaFfKXXP_M" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> </figure> <p class="gn-reveal"><strong>Who made it</strong>: The not-for-profit Chester Zoo created the campaign in partnership with <a href="https://www.chief.tv/"><strong>CHIEF</strong></a> and <a href="https://www.youneedseed.co.uk/"><strong>The Seed Project</strong></a>.</p> <blockquote class="gn-blockquote gn-reveal">"When people visit Chester Zoo they often don't realise that by simply visiting us they are supporting vital conservation work here at the zoo and across the world. The World in a Day has allowed us to both highlight the fantastic animals and immersive spaces at the zoo and our incredible global science and conservation work in a fun and interactive way. We can't wait for everyone to see it on TV and cinema screens in the next couple of months."<cite>Helen Dean · Head of Marketing, Chester Zoo</cite></blockquote> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#04</span> <h3 class="gn-list-item__title">ManyPets Insurance: Insure Your Happiness</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> ManyPets</span> <span class="gn-list-item__pill"><strong>Agency:</strong> Uncommon</span> <span class="gn-list-item__pill"><strong>Medium:</strong> Print, Digital</span> </div> <p class="gn-reveal"><strong>The hook:</strong> The ManyPets team made the most of <em>other</em> parts of the news cycle in July with a variation on their current campaign, 'Insure your happiness'.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68fa1210dae95d58d11ef244_62ebc1e68611d3b9c828c038_stress%2520relief.png" alt="ManyPets Insurance - Insure Your Happiness"></div> </figure> <p class="gn-reveal"><strong>Who made it</strong>: The series of ads have been created by ManyPets and <a href="https://www.uncommon.london/"><strong>Uncommon</strong></a>.</p> <blockquote class="gn-blockquote gn-reveal">"Pets make everything better. They don't only bring us joy, they also have a proven positive impact on both our mental and physical wellbeing. In a world of stress and chaos, pets are more important than ever. We spotted there was a huge role and tension for ManyPets to play into here. We wanted to remind people that they have to insure their pets to ensure their happiness."<cite>Lucy Jameson · Co-founder, Uncommon</cite></blockquote> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#05</span> <h3 class="gn-list-item__title">Pride in London: <a href="https://prideinlondon.org/news-and-viewpride-in-london-unveils-2022-campaign-allourpride/">#AllOurPride</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Pride in London</span> <span class="gn-list-item__pill"><strong>Agency:</strong> WPP Unite</span> <span class="gn-list-item__pill"><strong>Medium:</strong> OOH, Digital</span> </div> <p class="gn-reveal"><strong>The hook:</strong> The 2022 campaign for London Pride seeks to commemorate the shared past, present and experiences of the LGBT+ community.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68fa1210dae95d58d11ef249_62ebc1d55376eb59a6917c50_All%2520our%2520Pride%25202022.png" alt="Pride in London #AllOurPride 2022 campaign"></div> </figure> <p class="gn-reveal"><strong>Who made it</strong>: The creative for the 2022 campaign was developed in partnership with the LGBT+ led team behind <a href="https://www.wpp.com/"><strong>WPP Unite</strong></a>.</p> <blockquote class="gn-blockquote gn-reveal">"The iconic LGBTQ+ individuals in our campaign represent the unique span of our communities living, protesting, and thriving in our incredible capital city."<cite>Asad Shaykh · Director of MarComms, Pride in London</cite></blockquote> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#06</span> <h3 class="gn-list-item__title">Aston Manor: <a href="https://www.youtube.com/watch?v=Z5vpIn25dt0">Straight Outta Crumpton</a></h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand:</strong> Aston Manor Cider</span> <span class="gn-list-item__pill"><strong>Agency:</strong> McCann Birmingham</span> <span class="gn-list-item__pill"><strong>Medium:</strong> TV</span> </div> <p class="gn-reveal"><strong>The hook:</strong> The cider brand has launched its first-ever TV advert - and they've made a splash doing it.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"> <figure class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width="" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://www.youtube.com/watch?v=Z5vpIn25dt0"><div><iframe src="https://www.youtube.com/embed/Z5vpIn25dt0" scrolling="no" frameborder="0" allowfullscreen="true"></iframe></div></figure> </div> </figure> <p class="gn-reveal"><strong>Who made it</strong>: Aston Manor Cider partnered with <a href="https://www.mccannbirmingham.co.uk/"><strong>McCann Birmingham</strong></a> to deliver the hit.</p> <blockquote class="gn-blockquote gn-reveal">"We decided to create a play on N.W.A's 'Straight Outta Compton' because it is a song that resonates with both loyal, and new cider drinkers. Crumpton Oaks represents inclusion and affordability, because we believe that everyone deserves a great pint. We are delighted to be able to raise awareness of our flagship cider brand, which is especially important during the current financial challenges that we are all facing into."<cite>Calli O'Brien · Head of Marketing, Aston Manor Cider</cite></blockquote> </div> </div></div>