<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa7566828a761f6ea7b_651d7ecd5a034c4df4c5dbc8_63623877da06911f2394278a_Event%252520Headers%252520-%252520August%252520and%252520September%252520(18).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Creating Effective Attribution Models for App Marketers that Thrive in the Privacy-First era</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>22 November 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Tue, 22 Nov 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">The push for privacy in the digital industry means it's harder to attribute your advertising activity. In this 1-hour Deep Dive with The GO Network Members M&amp;C Saatchi Performance, learn how to adapt your measurement strategy so you can understand the impact of digital spend, and drive stronger performance for your business.</p> <p class="gn-reveal">In this personalised session for marketing leaders looking to boost their channel performance, you'll learn:</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>What you'll learn in this session</h4> <ul> <li><strong>Why delivering attribution has changed in the privacy-first age</strong>, and the impact this will have on your digital campaigns.</li> <li><strong>The solutions mobile measurement partners have created</strong>, including their own unique identifiers.</li> <li><strong>Which mobile partners can work best for you</strong>, as recommended by the experts.</li> <li><strong>How to switch your wider marketing strategy from deterministic to more contextual advertising</strong>, and the channels <strong>you</strong> can take advantage of.</li> <li><strong>How to aggregate your performance media</strong> to evaluate success.</li> </ul> </aside> <p class="gn-reveal"><em>This session is free to join, but spaces are limited - register below to confirm your space!</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-4-ways-your-marketing-digital-strategies-might-be-disconnected-and-how-to-solve-them" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: 4 Ways your Marketing &amp; Digital Strategies Might be Disconnected – and How to Solve Them</span> <span class="gn-related__excerpt">Over 35% of marketers are shifting spend to digital, yet misaligned ownership, briefs, and measurement hold agencies back. Here are four fix</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-ux-to-supercharge-your-digital-marketing-performance" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in UX to Supercharge your Digital Marketing Performance</span> <span class="gn-related__excerpt">Prove UX investment to stakeholders, benchmark your site or app performance, and get practical optimisation steps from agency experts at The</span> </a> </li> <li class="gn-related__item"> <a href="/articles/has-advertising-got-a-new-target-on-its-back-changing-legislation-for-marketing" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Has Advertising Got A New Target On Its Back?</span> <span class="gn-related__excerpt">Agencies face a major shift as Chrome drops cookie tracking. Discover how contextual targeting protects brand safety and keeps creative stra</span> </a> </li> <li class="gn-related__item"> <a href="/articles/when-and-how-to-invest-in-account-based-marketing" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">When and How to Invest in Account-Based Marketing</span> <span class="gn-related__excerpt">Only 17% of marketers use ABM. Find out when to invest, how to align it with inbound, and which metrics prove performance for your agency.</span> </a> </li> </ul> </aside>