<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a4ce7d9a2ba4ed6bb1703d1_blob-6a46df96d190a054610221.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Showcase Win:</em> FairPlay Sports Media Selects Ice Blue Sky for ABM Growth Strategy</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>1 July 2026</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Showcase</h2> <p class="gn-lede gn-reveal">FairPlay Sports Media was seeking an independent agency with deep expertise in Account-Based Marketing and B2B demand generation across the sports media, betting and publishing sectors. The business required a strategic partner capable of delivering integrated ABM programmes across multiple international markets while aligning closely with commercial and sales teams.</p> <p class="gn-reveal">Rather than embarking on a lengthy agency review, The GO Network curated a focused Agency Showcase, introducing specialists with proven experience targeting senior decision-makers across media organisations, sports businesses and technology brands.</p> <blockquote class="gn-blockquote gn-reveal">"We were looking for genuine ABM expertise combined with an understanding of the sports media landscape and our commercial objectives. The Agency Showcase gave us access to a highly relevant group of specialists and made the selection process both efficient and insightful."<cite>Richard Perry · Chief Marketing Officer, FairPlay Sports Media</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a4ce7daa2ba4ed6bb1703fd_6a4ce6360cda7014a551265e_stuart-simms-fpsm-6a4665c6a7c33189512444.png" alt="FairPlay Sports Media"></div> </figure> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">Following the showcase, Ice Blue Sky was selected to support FairPlay Sports Media's Account-Based Marketing strategy as the business looks to strengthen relationships with media organisations and commercial partners across international markets.</p> <p class="gn-reveal">The agency will help develop insight-led ABM programmes designed to increase engagement with priority accounts, accelerate pipeline growth and support FairPlay Sports Media's continued expansion across Europe and North America.</p> <blockquote class="gn-blockquote gn-reveal">"FairPlay Sports Media had a very clear vision of the markets they wanted to grow and the type of organisations they wanted to engage. Our role was to identify agencies with genuine ABM expertise and experience operating across complex international B2B environments. Ice Blue Sky demonstrated a strong understanding of both the commercial challenge and the strategic approach needed to support FairPlay's next stage of growth."<cite>Darren Harsley · Head of Brand Partnerships, The GO Network</cite></blockquote> </div></div>