<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc91dbf3bcc48a957945_28th-20nov.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Cracking the Algorithm to Achieve Social Media Success</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>28 November 2024</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 28 Nov 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">In an age where social media algorithms constantly evolve, <strong>keeping your brand visible and engaged</strong> can feel like an uphill battle.</p> <p class="gn-reveal">This virtual workshop will <strong>demystify the algorithms behind popular platforms</strong> like Instagram, TikTok, Facebook, and LinkedIn, offering proven techniques for increasing organic reach and audience engagement.</p> <p class="gn-reveal">Our expert panel will reveal the latest trends, best practices, and real-world examples to help you rise above the noise and <strong>maximise your social media potential</strong>.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On The Agenda</div> <h4>What this workshop covers</h4> <ul> <li><strong>Understanding Algorithms:</strong> Learn the key factors influencing social media algorithms and how to align your strategy accordingly.</li> <li><strong>Content Optimization:</strong> Discover how to create content that resonates with both your audience and the algorithm.</li> <li><strong>Brand Success Stories:</strong> Hear from brands that have cracked the code and dramatically improved their social media presence.</li> <li><strong>Paid vs. Organic:</strong> Understand the balance between organic growth and paid strategies in navigating social media algorithms.</li> <li><strong>Emerging Trends:</strong> Stay ahead of the curve by exploring the latest platform updates and what they mean for your social media strategy.</li> </ul> </aside> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Why attend?</div> <h4>What you'll take away</h4> <ul> <li><strong>Expert Insights:</strong> Learn directly from social media strategists who have helped brands unlock their full potential on social platforms.</li> <li><strong>Actionable Tips:</strong> Walk away with practical strategies to improve your content's performance and audience engagement.</li> <li><strong>Case Studies:</strong> See how top brands have adapted their social strategies to align with algorithm changes.</li> <li><strong>Interactive Q&A:</strong> Engage with experts in real-time to get answers to your burning questions about cracking the algorithm.</li> <li><strong>Networking:</strong> Connect with other marketers and social media professionals facing similar challenges in today's dynamic landscape.</li> </ul> </aside> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Who should attend?</div> <h4>This session is for</h4> <ul> <li><strong>Chief Marketing Officers (CMOs)</strong> and <strong>Senior Brand Strategists</strong> navigating social media strategies.</li> <li><strong>Heads of Social Media</strong> and <strong>Digital Marketing Directors</strong> driving algorithmic success.</li> <li><strong>Senior Content Creators</strong> and <strong>Influencers</strong> aiming to maximize reach.</li> <li><strong>Social Media Managers</strong> driving channel success.</li> <li><strong>Digital Marketers</strong> and <strong>Social Content Creators</strong> in the platform day in day out.</li> <li><strong>Entrepreneurs and Business Owners</strong> scaling their social media presence.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Barnaby St Anton</span> <span class="gn-speaker__role">Digital Marketing Manager · Optix Solutions</span> <a href="https://www.linkedin.com/in/barnaby-st-anton/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Callum Joynes</span> <span class="gn-speaker__role">Head of Content · saintnicks</span> <a href="https://www.linkedin.com/in/callumjoynes/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Natalia Chronowiat</span> <span class="gn-speaker__role">Retail Business Director · Push Group</span> <a href="https://www.linkedin.com/in/natalia-chronowiat" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jem Leslie</span> <span class="gn-speaker__role">Digital Marketing Manager · Bottle | Digital PR Agency</span> <a href="https://www.linkedin.com/in/jem-leslie/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Luke Jekyll</span> <span class="gn-speaker__role">Head of Marketing · Paradise</span> <a href="https://www.linkedin.com/in/lukejekyll/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Nathan Youd</span> <span class="gn-speaker__role">Lead Strategist · Tangerine</span> <a href="https://www.linkedin.com/in/nathan-youd/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/the-reach-reality-how-brands-are-rebuilding-their-social" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Reach Reality: How Brands Are Rebuilding Their Social </span> <span class="gn-related__excerpt">Facebook organic reach is 1.37%, Instagram 7.6%. 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