<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab1a5dcb0d71896fe2d_6686e85aa00a5ffa6b20032e_Integrating%2520Web%2520Dev%2520with%2520Digital%2520Strategies%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Integrating Web Development with Digital Marketing Strategies</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>12 September 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 12 Sept 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Taking a more integrated approach to your web development can help build brand trust, increase site traffic, enhance customer experiences, <strong>and inevitably generate more leads</strong>.</p> <p class="gn-reveal">In this virtual session for web development and digital marketing specialists, our experts share practical guidance on developing and executing strategies that <strong>seamlessly integrate web development with digital marketing</strong> to elevate your online performance.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>On the Agenda:</h4> <ul> <li><strong>Understanding Integration</strong> The fundamental advantages of a cohesive approach to web development and digital marketing strategies.</li> <li><strong>Developing Integrated Strategies</strong> The common challenges brands face when integrating web development with digital marketing, and how to ensure alignment.</li> <li><strong>Best practices and case studies</strong> Maintaining consistency across web and marketing efforts, and when to adapt to evolving digital trends.</li> <li><strong>Practical tips and measuring success</strong> Key ways to effectively integrate web and digital marketing strategies on a limited budget.</li> </ul> </aside> <h2 class="gn-reveal">Who should attend?</h2> <p class="gn-reveal"><strong>In-house Brand Marketers</strong></p> <p class="gn-reveal"><strong>Web Development and Digital Marketing Specialists</strong></p> <p class="gn-reveal"><strong>Marketing Directors and Strategists</strong></p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Adam Preston</span> <span class="gn-speaker__role">Head of SEO · Summit - Changemakers in Online Retail</span> <a href="https://www.linkedin.com/in/adam-preston-24637472/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Daniel Henderson</span> <span class="gn-speaker__role">Managing Partner · Athlon</span> <a href="https://www.linkedin.com/in/daniel-henderson-8117583/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Rob Knight</span> <span class="gn-speaker__role">Managing Director · Kitty</span> <a href="https://www.linkedin.com/in/rgknight/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/how-can-you-revolutionise-your-brand-with-ux-web-development" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Revolutionise Your Brand with UX &amp; Web Development</span> <span class="gn-related__excerpt">Watch the recording: agency experts break down UX basics, web innovation, case studies, and how to measure ROI from your digital presence.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/joining-the-dots-between-your-marketing-and-digital-strategies" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Joining the Dots Between your Marketing and Digital Strategies</span> <span class="gn-related__excerpt">Siloed tactics limit growth. Discover the blockers, frameworks, and case studies that help agency teams build a cohesive, high-performing in</span> </a> </li> <li class="gn-related__item"> <a href="/articles/optimising-search-synergy---integrating-paid-and-organic-strategies" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Optimising Search Synergy - Integrating Paid and Organic Strategies</span> <span class="gn-related__excerpt">SEO and PPC alignment frameworks from agency experts, covering brand consideration, market visibility, and practical steps for integrated se</span> </a> </li> <li class="gn-related__item"> <a href="/articles/brand-and-performance-in-balance" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Brand and Performance in Balance</span> <span class="gn-related__excerpt">Google and Balance co-founder Alex Murphy share case studies, budget strategies, and tactics to align brand spend with performance goals in </span> </a> </li> </ul> </aside>
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