<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089a9fb3d8c3edbe2095bc_651d7ec63338b1183c7d99e4_64c8fa5d631b69ee4bfb4934_Agency%252520growth%252520series%252520-%252520Building%252520a%252520better%252520agency%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Agency growth series - Building a better agency</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>30 August 2023</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Wed, 30 Aug 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">As growth advisors to the communications sector, <strong>Now Next Why</strong> partner with owners, founders and, leaders to maximise enterprise value. In this online agency growth series for network members and agency owners, former founders and experts from the Now Next Why team join us to share expert advice on the best (and worst) ways to build and exit your agency.</p> <p class="gn-reveal">In the first session of this series, we'll focus on what it takes to build a 'better' agency, and oil every cog in your agency machine:</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Building a better agency</h4> <ul> <li><strong>Unlocking the true potential of your business.</strong></li> <li><strong>Business immersion and diagnostics.</strong></li> <li><strong>End-to-end tools and insight you need to support your growth journey.</strong></li> </ul> </aside> <h2 class="gn-reveal">Meet the experts</h2> <p class="gn-reveal">Each session in the Agency Growth series will be hosted by a selection of former founders and growth experts:</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Owen Catto</span> <span class="gn-speaker__role">Creative Director, Strategy Head &amp; Managing Partner</span> <a href="https://www.linkedin.com/in/owen-catto-5378264/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Adam Rubins</span> <span class="gn-speaker__role">Founder · the arc</span> <a href="https://www.linkedin.com/in/adamrubins/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Lisa Thomas</span> <span class="gn-speaker__role">Entrepreneur · Brand Marketing</span> <a href="https://www.linkedin.com/in/lisa-thomas-8309901a/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Paul Woolley</span> <span class="gn-speaker__role">Communications Leader · Chair/Vice Chair and Investor</span> <a href="https://www.linkedin.com/in/paul-woolley-he-him-25b24315/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal"><strong>Owen Catto</strong> has been a Creative Director, Strategy Head &amp; Managing Partner. His value lies at the intersection of these skills. In his experience sitting on many agency leadership teams, he has helped to establish numerous agency propositions, and has a wealth of experience of the agency acquisition process.</p> <p class="gn-reveal"><strong>Adam Rubins</strong> has 25+ years of delivering digital-first strategic communications both agency and client side, from EMEA marketing at Disney, to the last 15 years running the award-winning global integrated communications agency, Way To Blue. Selling Way To Blue in 2018, Adam now runs the arc, a consultancy dedicated to agency growth but taking more of a holistic approach focusing on people as well as business.</p> <p class="gn-reveal"><strong>Lisa Thomas</strong> is an agile and driven entrepreneur with 20+ years in Brand Marketing and building and growing new businesses, to deliver commercial success. Most recently having worked with a wellbeing business focusing on physical, mental and emotional wellness solutions for the older adult market, Lisa played a significant role in pivoting the business from a physical-first to digital first-offering within both training and content, culminating in the business being sold for a significant multiple.</p> <p class="gn-reveal"><strong>Paul Woolley</strong> is a vastly experienced communications leader, having built, bought and sold agencies in multi-geographies, including 25-years as COO/SAO in the Omnicom network running a £500m+ global business. He is now Chair/Vice Chair and Investor in four organisations, provides advice, support and mentorship to the C-Suite at several businesses, and runs a client audit satisfaction programme for a large multi-country marketing services organisation.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/agency-growth-series-negotiating-a-better-deal" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Agency growth series - Negotiating a better deal</span> <span class="gn-related__excerpt">Now Next Why experts reveal how to shift client and procurement pricing perception, negotiate your true agency value, and assess key variabl</span> </a> </li> <li class="gn-related__item"> <a href="/articles/upping-the-investment---how-to-get-buy-in-for-marketing-agency-support-from-your-c-suite-0n9gn" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Upping the Investment - How to Get Buy-in for Marketing Agency Support from your C-suite</span> <span class="gn-related__excerpt">Tie agency proposals to business goals and win C-suite approval faster. Agency leaders share proven tactics to unlock budget for external su</span> </a> </li> <li class="gn-related__item"> <a href="/articles/agency-growth-series-punching-up-your-proposition" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Agency growth series - Punching up your proposition</span> <span class="gn-related__excerpt">Now Next Why&#39;s experts cover what makes a strong agency proposition, how to build one, and how to avoid the &quot;beige&quot; that kills distinction.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/mutual-success-getting-the-best-from-your-agency-relationships" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Mutual Success: Getting the best from your Agency Relationships</span> <span class="gn-related__excerpt">Senior marketing leaders share frameworks for agency selection, performance benchmarking, and building partnerships that deliver at every st</span> </a> </li> </ul> </aside>