<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc9e8e891f8e694ef6d7_roi-2520101-2520-2520driving-2520buy-in-2520for-2520your-2520strategy.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">ROI 101 - Driving Buy-In for your Strategy with Cross-Team Collaboration</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>28 July 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 28 Jul 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Your marketing strategy reaches every area of your business - so how do you bring the business along with you?</p> <p class="gn-reveal">Getting your business invested in your marketing strategy is one of the most common challenges facing senior marketers. From board approval for investing in a new area to engaging teams in new processes, positioning marketing as a priority requires powerful engagement, communication and transparency unlike many other functions.</p> <p class="gn-reveal">In this cross-industry conversation, our panel of senior marketing leaders will share their tips, processes, and strategies for building excitement and buy-in for your efforts throughout your organisation.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Key points on the agenda:</h4> <ul> <li><strong>Getting started.</strong> Framing your requirements, culture, and capacity.</li> <li><strong>Building the buy-in.</strong> Common pitfalls, opportunities and processes for keeping your business engaged in your efforts.</li> <li><strong>ROI 101.</strong> Sharing successes, reporting, and gaining investment for your projects.</li> <li><strong>Mutual success.</strong> Ensuring continued success and collaboration throughout your business.</li> </ul> </aside> <h3 class="gn-reveal">Our Experts</h3> <p class="gn-reveal">Speaking on this session will be:</p> <div class="gn-speakers gn-reveal"> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Amber Skinner-Jozefson MBA</span> <span class="gn-speaker__role">CXO · e.pop and Advisor, Piper HQ</span> <a href="https://www.linkedin.com/in/amberskinner/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Emma Sutton</span> <span class="gn-speaker__role">Head of Digital, Faculty of Engineering and Physical Sciences · The University of Manchester</span> <a href="https://www.linkedin.com/in/emmascamell/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Kirstie Leadley</span> <span class="gn-speaker__role">Head of UK Marketing and Group Digital · ZEDRA Group</span> <a href="https://www.linkedin.com/in/kl-mktg/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/7-ways-to-get-genuine-stakeholder-buy-in-for-your-marketing-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">7 ways to get genuine stakeholder buy-in for your marketing strategy</span> <span class="gn-related__excerpt">Senior marketers share 7 practical ways to win over finance, leadership, and cross-functional teams, so your strategy gets the resources and</span> </a> </li> <li class="gn-related__item"> <a href="/articles/against-the-grain-sustainability-at-scale" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Against the Grain – Sustainability at Scale</span> <span class="gn-related__excerpt">Cross-industry leaders share how to embed sustainability into agency operations, from ROI and strategy to framing initiatives and driving la</span> </a> </li> <li class="gn-related__item"> <a href="/articles/outside-in-cultivating-an-internal-culture-with-an-external-team" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Outside-In - Cultivating an Internal Culture with an External Team</span> <span class="gn-related__excerpt">Senior marketing leaders share tools, processes, and frameworks for onboarding agencies and freelancers so they genuinely extend your intern</span> </a> </li> <li class="gn-related__item"> <a href="/articles/upping-the-investment---how-to-get-buy-in-for-marketing-agency-support-from-your-c-suite-0n9gn" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Upping the Investment - How to Get Buy-in for Marketing Agency Support from your C-suite</span> <span class="gn-related__excerpt">Tie agency proposals to business goals and win C-suite approval faster. Agency leaders share proven tactics to unlock budget for external su</span> </a> </li> </ul> </aside>