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<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">Investing in Long-term Audience Engagement with Creative Storytelling</h1>
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<strong>The GO Network</strong>
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<span>30 November 2023</span>
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<span>1 min read</span>
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<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Thu, 30 Nov 2023 · 09:00</span>
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<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
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<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
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<p class="gn-lede gn-reveal">In this virtual session for marketing and brand leaders, our experts discuss the value of <strong>audience re-engagement vs. new audience reach</strong>, the most common forms this can take, and the opportunities to <strong>re-engage audiences with creative activation</strong>, focusing on the power of '<strong>storytelling</strong>' for brands.</p>
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<div class="gn-callout__label">What this means for you</div>
<h4>On the agenda:</h4>
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<li><strong>Re-engagement vs. engagement.</strong> The differentiations between first engagements with your audience and continuous re-engagement, and what this means for your business.</li>
<li><strong>Finding your fit.</strong> Identifying your own goals, priorities and opportunities in your re-engagement strategy.</li>
<li><strong>Framing your story.</strong> The key considerations and best-practise guidance on delivering a strong 'story' with your content.</li>
<li><strong>Investing in your story.</strong> How and when to make the jump with scaled investment, measuring the value, and planning your output.</li>
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<h3 class="gn-speakers__title">Speakers</h3>
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<span class="gn-speaker__name">Susanna Boccaccio</span>
<span class="gn-speaker__role">Company Director · Brilliant Trees Media</span>
<a href="https://www.linkedin.com/in/susanna-boccaccio-b355172b/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Jessica Lowes</span>
<span class="gn-speaker__role">Head of Marketing & PR · Punch Creative</span>
<a href="https://www.linkedin.com/in/jessfryer/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Andrew Pamphilon</span>
<span class="gn-speaker__role">Director · MGA Group</span>
<a href="https://www.linkedin.com/in/andrew-pamphilon-8245a89/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Danielle Crossley</span>
<span class="gn-speaker__role">Marketing Director · Favoured</span>
<a href="https://www.linkedin.com/in/daniellerobyn/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation, register below to reserve your place.</p>
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<aside class="gn-related gn-reveal" data-auto="related-reading">
<div class="gn-related__label">Related reading</div>
<ul class="gn-related__list">
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