<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089a9e4e5cf4c64f4391e1_651d7ec584b1b04858642fe5_62791032500dde427b35c9fa_Content%252520and%252520Event%252520Headers%252520(2)%252520(1)%252520(1)%252520(1)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Against the Grain – Sustainability at Scale</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>18 July 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Mon, 18 Jul 2022 · 11:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">It takes nothing to join a crowd but it takes everything to stand alone, and the sustainability leaders featured across our Against the Grain series are a testament to that.</p> <p class="gn-reveal">In this cross-industry conversation with sustainability leaders, go beyond the trends and learn what it takes to truly build sustainability into the core of your business, from internal process to external communication.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Key points on the agenda:</h4> <ul> <li><strong>The Positive Impact.</strong> The real value of improving sustainability in your business, from bottom-line ROI to external outcomes.</li> <li><strong>Finding your strategy.</strong> How to assess your current standing when it comes to sustainability and knowing where to start.</li> <li><strong>Framing your initiative.</strong> Planning and implementing a realistic sustainability effort based on your own business needs.</li> <li><strong>Making an impact.</strong> Maintaining sustainability efforts across your organisation with goal-setting, collaboration, and continuous improvement.</li> </ul> </aside> <h2 class="gn-reveal">Meet the Speakers</h2> <p class="gn-reveal">This conversation will be led by our panel of sustainability experts:</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Paul Sinclair</span> <span class="gn-speaker__role">Marketing Director · Zen Internet</span> <a href="https://www.linkedin.com/in/pasinclair/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Stephanie Fisher</span> <span class="gn-speaker__role">Founder · Hello Earth</span> <a href="https://www.linkedin.com/in/safisher/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Peter Johnson</span> <span class="gn-speaker__role">Managing Director · Creature &amp; Co.</span> <a href="https://www.linkedin.com/in/peterjamesalexander/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal"><strong>This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.</strong></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/roi-101-driving-buy-in-for-your-strategy-with-cross-team-collaboration" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">ROI 101 - Driving Buy-In for your Strategy with Cross-Team Collaboration</span> <span class="gn-related__excerpt">Senior marketing leaders share tactics for board approval, stakeholder engagement, and proving ROI across your organisation. Get the framewo</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-how-to-get-more-from-your-creative-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: How to Get More from your Creative Strategy</span> <span class="gn-related__excerpt">Agency experts share how to align creative campaigns with business goals, break down silos, and prove ROI on every activation.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/traditional-or-digital-pr-finding-a-strategy-that-works-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">&#39;Traditional&#39; or &#39;Digital&#39; PR - Finding a Strategy that Works for you</span> <span class="gn-related__excerpt">Agency PR experts break down ROI framing, channel selection, and how to integrate traditional and digital PR into a single, measurable campa</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pr-in-2023-what-to-expect-and-where-to-start" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">PR in 2023 - What to Expect and Where to Start</span> <span class="gn-related__excerpt">Agency PR leaders share what&#39;s changing in comms, influencer, and brand partnerships , plus practical steps to build a measurable PR strateg</span> </a> </li> </ul> </aside>
Related Content
All
Expression

Playback: Rebuilding Trust in Influencer Marketing: What Modern Brands Need to Know

Rebuilding trust in influencer marketing starts with ditching vanity metrics. Here's what modern brands need to treat creators as long-term partners.

November 20, 2025

All
Expression

Investing in UX to Supercharge your Digital Marketing Performance

Investing in UX can make or break digital marketing performance. Learn how to evaluate your UX, prove ROI to stakeholders, and optimise for conversions.

June 13, 2024

All
Expression

Expanding your Audience's Understanding of your Brand with Guinness World Records

Expanding your brand identity beyond its heritage: Guinness World Records' Lucy Hunter shares how to shift audience perception without losing your core.

February 6, 2023

Thanks for your enquiry​

A member of our team will be in touch to confirm the call. ​

We look forward to exploring potential partnerships with you.​