<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc46ddcf8666bf85dc6f_agency-moves-7th-to-13th-68ac8fb95a8ed216945215.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Intelligence</span> <h1 class="gn-title">7th to 13th July 2025 - Agency Moves &amp; Public Sector RFPs</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>14 July 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">This week's confirmed agency appointments, pitch wins, and RFP activity across the UK between 7th and 13th July 2025.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">TK Maxx appoints Burson for European consumer PR</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Retail</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Consumer PR (Europe)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 7 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">TK Maxx, part of TJX Europe, ended its 10-year relationship with Ogilvy PR and appointed Burson to lead consumer communications across European markets. The appointment followed a competitive pitch.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc44ef0ac832809cc185_tkmaxx-689277e491280200514265.webp" alt="TK Maxx store exterior"></div> <figcaption>TK Maxx, part of TJX Europe, has appointed Burson to lead European consumer PR following a competitive pitch.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">iRobot hires Harvard for UK comms brief</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Consumer Technology</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Consumer PR (UK)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 8 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">iRobot has appointed Harvard to lead UK consumer communications on a six-month basis. The brief includes PR strategy and media engagement to raise awareness of Roomba products.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/69fcb40442d55fc6ac2b8f1d_1722935931-roombacombo-j9-web-pdp-carousel-comehometoclean-3000x3000-689277e4848f3593167102.avif" alt="iRobot Roomba Combo J9 product image"></div> <figcaption>iRobot has appointed Harvard on a six-month UK consumer PR brief covering Roomba products.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">Virgin Atlantic appoints Whalar as global creator agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Travel &amp; Aviation</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creator Marketing</span> <span class="gn-list-item__pill"><strong>Published:</strong> 9 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign UK</span> </div> <p class="gn-reveal">Virgin Atlantic has named Whalar as its global creator agency of record after a competitive pitch. The agency will lead creator-led content and campaign activation globally.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc46ddcf8666bf85dbed_file-yzqtztdr-689277e56b54b142406304.webp" alt="Virgin Atlantic branding"></div> <figcaption>Virgin Atlantic named Whalar as its global creator agency of record following a competitive pitch.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#04</span> <h3 class="gn-list-item__title">Transport for London reappoints VCCP for creative</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Transport/Public Sector</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> 10 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Marketing Beat</span> </div> <p class="gn-reveal">VCCP will remain as TfL's lead creative agency following a statutory review. Accenture Song was dropped from the final pitch stage over diversity scoring issues, clearing the path for VCCP's reappointment.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc44e4e7526601c57540_hold-the-handrail-1-689277e4cb446750130161.webp" alt="Transport for London creative campaign"></div> <figcaption>VCCP retains the Transport for London creative account following a statutory review.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#05</span> <h3 class="gn-list-item__title">W Hotels appoints The Romans for UK &amp; MEA comms</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Hospitality</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Travel &amp; Lifestyle PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 10 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Marriott's W Hotels brand appointed The Romans on a six-figure PR brief across the UK and Middle East, following a four-way competitive pitch. The agency will handle EMEA comms strategy.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc45ddcf8666bf85db28_w-hotel-test-2-689277e53ec1b178561627.webp" alt="W Hotels property"></div> <figcaption>Marriott's W Hotels brand appointed The Romans on a six-figure PR brief following a four-way competitive pitch.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#06</span> <h3 class="gn-list-item__title">Welsh Parliament issues £600k comms tender</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Government</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Public Engagement / Campaigns (Tender Opportunity)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 9 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">The Welsh Parliament (Senedd Cymru) is seeking communications agencies to deliver voter engagement campaigns ahead of the 2026 Welsh elections. The tender is worth up to £600,000.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc46ddcf8666bf85dc23_adobestock-873190631-editorial-use-only-welsh-parliament-689277e57cc81.webp" alt="Welsh Parliament building"></div> <figcaption>The Welsh Parliament (Senedd Cymru) has issued a comms tender worth up to £600,000 ahead of the 2026 Welsh elections.</figcaption> </figure> </div> <p class="gn-reveal"><em>Check back next week for the latest UK agency appointments, pitch activity, and RFP opportunities.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/20th-oct-to-26th-oct-2025-agency-moves-public-sector-rfps" class="gn-related__link"> <span class="gn-related__category">Intelligence</span> <span class="gn-related__title">20th Oct to 26th Oct 2025: Agency Moves &amp; Public Sector RFPs</span> <span class="gn-related__excerpt">NatWest, Drambuie, SWR and Sharps confirmed this week. 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