<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa7037b92abf72570dbf11_agency-moves-6th-october-banner-68ef9d77268f0164023819.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Intelligence</span> <h1 class="gn-title">6th Oct to 12th Oct 2025: Agency Moves &amp; Public Sector RFPs</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>13 October 2025</span> <span class="pip"></span> <span>3 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">This week's edition of Weekly Agency Moves covers the confirmed agency appointments, pitch wins, and RFP activity across the UK between 6th Oct and 12th Oct 2025.</p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">Emirates appoints Havas Media Network for global media</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Aviation</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying (Global)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 8 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Emirates has selected Havas Media Network after a three-way final against incumbent IPG Mediabrands and WPP Media. The account, reclaiming business Havas ran from 2013–2020, centres on a data-driven, multi-market model as the airline's billings step up into 2025.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4110ddeb0aececf7895_69fcb40938ed09eca824146c_emirates-1024x512-68ef9c09755d1231703380.jpeg" alt="Emirates appoints Havas Media Network"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">Ancestry.com names Medialab for UK media</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Technology</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media planning &amp; buying (UK)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 9 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Medialab has won Ancestry's UK media account, succeeding Publicis' bespoke unit Vita/Starcom on a ~$29m brief. The remit spans performance and brand activation to drive subscriber growth and peak-season acquisition.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4120ddeb0aececf78af_69fcb409c9bd61c55a032a72_maxresdefault-68ef9c098b5ae522523709.jpeg" alt="Ancestry.com names Medialab for UK media"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">Beko awards global social &amp; creative to Digital Natives</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Consumer Electronics / Appliances</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social-first creative AOR (Global)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 10 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Digital Natives have landed Beko's global social and creative duties after a six-way pitch, taking over from VML (now project-based). The agency will run an AI-enabled content system across Beko's portfolio with a "global consistency, local adaptability" model.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4120ddeb0aececf78a5_69fcb40a3ee4f480426bc901_beko-professional-68ef9c097d24f008911457.avif" alt="Beko awards global social and creative to Digital Natives"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#04</span> <h3 class="gn-list-item__title">Cushman &amp; Wakefield taps Neverland to rebrand former London City Hall</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Property / Real Estate</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Brand strategy, naming &amp; launch communications</span> <span class="gn-list-item__pill"><strong>Published:</strong> 7 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Neverland was appointed to rename and rebrand the landmark at 110 The Queen's Walk, the former City Hall on the South Bank. The brief includes identity, positioning and sales comms ahead of the site's conversion into offices, shops and restaurants.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4120ddeb0aececf78f5_69fcb40a3ee4f480426bc975_cushman-wakefield-offices-warsaw-68ef9c0a3d36e675253052.jpeg" alt="Cushman &amp; Wakefield taps Neverland to rebrand former London City Hall"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#05</span> <h3 class="gn-list-item__title">Financial Times appoints New Commercial Arts as creative agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Media &amp; Publishing</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative AOR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 11 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Marketing Report</span> </div> <p class="gn-reveal">After a three-way pitch, the FT has chosen New Commercial Arts over VCCP and Joint. NCA will develop a new brand platform and integrated campaigns to drive readership and global brand preference.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4120ddeb0aececf78b7_69fcb40b6abf9d57deb16e03_03d6a160-eeb8-74f1-c67a2cbce24ca8f0-68ef9c09e2c86409581178.jpeg" alt="Financial Times appoints New Commercial Arts as creative agency"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#06</span> <h3 class="gn-list-item__title">Little Freddie picks Electric Glue for multi-market media</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media planning &amp; buying (UK &amp; Middle East)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 9 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Independent media shop Electric Glue won a competitive review against Bind Media and GAIN, taking on a £1m+ paid media brief. The agency will partner with creative shop 10 Days to scale awareness and retail velocity.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4110ddeb0aececf789e_69fcb40cc2f1d7c2c722bfc8_little-freddie-lm-website-16-01-25-01-68ef9c098c694473525863.avif" alt="Little Freddie picks Electric Glue for multi-market media"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#07</span> <h3 class="gn-list-item__title">Tiptree (Wilkin &amp; Sons) appoints Incubeta for integrated marketing</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Integrated performance &amp; brand marketing</span> <span class="gn-list-item__pill"><strong>Published:</strong> 12 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Incubeta secured the conserves and spreads maker's integrated brief, spanning digital strategy, media and creative to grow domestic and export sales. The win extends Incubeta's footprint in heritage British FMCG.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4120ddeb0aececf78ac_69fcb40c23aebc21b77c5f8d_little-scarlet-tiptree-68ef9c09e4244727212885.webp" alt="Tiptree (Wilkin &amp; Sons) appoints Incubeta for integrated marketing"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#08</span> <h3 class="gn-list-item__title">Aqua Global appoints Spark Communications for UK PR</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FinTech</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> B2B PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 6 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">Spark Communications has been appointed to manage UK PR and content for financial software provider Aqua Global. The brief focuses on driving awareness through earned media and thought leadership campaigns.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4120ddeb0aececf78bb_69fcb40d23aebc21b77c610c_d5890ae2a1d2f7a9caaccff114256d1e57dc78f1-1024x768-68ef9c09e556f864408674.png" alt="Aqua Global appoints Spark Communications for UK PR"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#09</span> <h3 class="gn-list-item__title">Thermatic Technical FM partners with BrandXYZ</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Facilities Management</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Brand Strategy</span> <span class="gn-list-item__pill"><strong>Published:</strong> 7 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span> </div> <p class="gn-reveal">BrandXYZ has been appointed by Thermatic Technical FM to deliver a refreshed brand strategy, new website and video content to better communicate the firm's technical expertise.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4110ddeb0aececf789a_69fcb40ea7064ac369ffcf0f_og-image-68ef9c09937ec414920515.jpeg" alt="Thermatic Technical FM partners with BrandXYZ"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#10</span> <h3 class="gn-list-item__title">Blatchford names Evergreen PR for UK and US brief</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Healthcare / MedTech</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 25 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">Prosthetics firm Blatchford has hired Evergreen PR to deliver a 12-month communications programme across the UK and US. The partnership will focus on storytelling around product innovation and patient empowerment.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4120ddeb0aececf78d5_69fcb40fa58c76d3e2a3f316_7919853459-avior-website-banner-idea-1a-68ef9c0a07cd4874763904.jpeg" alt="Blatchford names Evergreen PR for UK and US brief"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#11</span> <h3 class="gn-list-item__title">Rifai appoints Clementine Communications for UK PR</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 6 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">Lebanese snack brand Rifai has selected Clementine Communications to lead UK PR and awareness campaigns. The agency will spotlight Rifai's heritage and premium nut and snack portfolio to UK consumers.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4120ddeb0aececf78c2_69fcb4106abf9d57deb16f42_banner02-68ef9c09e4384981109954.jpeg" alt="Rifai appoints Clementine Communications for UK PR"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#12</span> <h3 class="gn-list-item__title">Essensys appoints Bloxspring for B2B PR</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> SaaS</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR &amp; Awareness</span> <span class="gn-list-item__pill"><strong>Published:</strong> 6 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">Workspace technology company Essensys has brought in Bloxspring to drive visibility and strengthen its position in the flexible workspace market through strategic media engagement.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4120ddeb0aececf78b2_69fcb41045317e8ddca083c5_investor-section-68ef9c09997ee915587738.avif" alt="Essensys appoints Bloxspring for B2B PR"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#13</span> <h3 class="gn-list-item__title">Castle MacLellan appoints Sunny Side Up for brand PR</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Drink</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Consumer PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 6 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">Scottish pâté and parfait brand Castle MacLellan has chosen Sunny Side Up to support its next phase of brand growth. The brief will focus on storytelling, consumer PR and seasonal activations to raise national awareness.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4120ddeb0aececf78c6_69fcb4112d2809fea54119ec_castlemacellan01-68ef9c09e6c95837784242.webp" alt="Castle MacLellan appoints Sunny Side Up for brand PR"></div> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <p class="gn-reveal"><em>Check back next week for the latest UK agency appointments and Public Sector RFP opportunities.</em></p> </div></div>