<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa701401679e6f2c2879d5_agency-moves-15th-sept-banner-68d3d33d0120a605290821.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Intelligence</span> <h1 class="gn-title">15th Sept to 21st Sept 2025: Agency Moves &amp; Public Sector RFPs</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>22 September 2025</span> <span class="pip"></span> <span>5 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">This week's edition of Weekly Agency Moves covers the confirmed agency appointments, pitch wins, and RFP activity across the UK between 15th Sept and 21st Sept 2025.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">Aldi consolidates global media under bespoke 'Aldi One' model with Publicis</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Grocery retail</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media planning &amp; buying (global, incl. UK)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 17 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> MediaPost</span> </div> <p class="gn-reveal">Following a competitive review launched in January 2025, Aldi has consolidated its global media with Publicis Media via a custom Aldi One model. The UK remains a key market, with Starcom continuing to play a central role within the network solution.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5b56954949c9473a388_69fcb5abc9bd61c55a03c0be_aldi-lead-68d18491164b0471745931.jpeg" alt="Aldi global media consolidation with Publicis Media"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">Intersnack Group awards global media to PHD</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Drink</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media planning &amp; buying (global, incl. UK)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 18 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Marketing-Interactive</span> </div> <p class="gn-reveal">After an eight-month review, Intersnack Group (maker of Hula Hoops, McCoy's, Tayto, and Tyrrells) has appointed PHD as its global media AOR across 26 markets, including the UK. The account is estimated to be worth around $110m by COMvergence.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5b56954949c9473a371_69fcb5acc9bd61c55a03c0d3_instersnack-products-640-20140313041407772-68d1849116464202326785.jpeg" alt="Intersnack Group product range"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">Carlsberg Britvic picks iProspect to handle £16m UK media account</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Drink</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media planning &amp; buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> 17 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Post-acquisition integration, Carlsberg Britvic has appointed iProspect as its media AOR for Britvic's UK portfolio. This follows iProspect's global Carlsberg win in 2023. T&amp;P was the long-term incumbent on the Britvic account.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5b56954949c9473a392_69fcb5ad0287c428e0b20573_cb-range-uk-ls-68d1849121bbf314065713.jpeg" alt="Carlsberg Britvic UK product range"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#04</span> <h3 class="gn-list-item__title">The Perfume Shop picks Boldspace as brand &amp; creative partner</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Fragrance retail</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Brand refresh &amp; creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> 16 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Retail Gazette</span> </div> <p class="gn-reveal">Following a competitive pitch process that began in July, Boldspace has been appointed to refresh The Perfume Shop's branding and develop creative work. The project supports the retailer's investment in premium boutique experiences and follows holographic in-store activations from the previous year.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5b56954949c9473a36b_69fcb5adaac99a7f5cf6ebc2_the-perfume-shop-reports-valentine-s-day-68d184914e117689356064.png" alt="The Perfume Shop branding"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#05</span> <h3 class="gn-list-item__title">Tony's Chocolonely UK appoints Nonsensical as social media agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Confectionery</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social media strategy &amp; creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> 17 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span> </div> <p class="gn-reveal">Tony's Chocolonely has appointed TikTok-first agency Nonsensical to deepen engagement with Gen Z and millennial audiences across TikTok and Instagram in the UK and Ireland. The brief also involves amplifying the brand's mission. Nonsensical won the account following a competitive pitch.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5b56954949c9473a3a1_69fcb5ae8f597aa7b2c73504_tony-s-chocolonely-01-68d184915433a301970174.jpeg" alt="Tony's Chocolonely products"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#06</span> <h3 class="gn-list-item__title">Ann Summers appoints Our Own Brand (OOB) as global social agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Fashion / Retail</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social strategy, content, influencer &amp; cultural campaigns</span> <span class="gn-list-item__pill"><strong>Published:</strong> 18 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span> </div> <p class="gn-reveal">OOB was appointed following an eight-way pitch and will handle the global social account for Ann Summers and its sister brand, Knickerbox. The brief includes a brand voice refresh to drive engagement and attract a younger audience.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5b56954949c9473a37d_69fcb5ae42d55fc6ac2c6791_mixcollage-12-aug-2025-03-49-pm-3187-68d1849124429683948843.jpeg" alt="Ann Summers and Knickerbox brands"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#07</span> <h3 class="gn-list-item__title">DfE picks M&amp;C Saatchi UK for £9m school teacher recruitment</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Government / Education</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative &amp; strategic lead</span> <span class="gn-list-item__pill"><strong>Published:</strong> 18 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">The Department for Education appointed M&amp;C Saatchi UK to a four-year contract worth £9m. The agency replaces Havas London and will develop a new platform to reframe perceptions of teaching and attract under-30s to the profession.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5b56954949c9473a380_69fcb5af0287c428e0b206a6_mixcollage-06-may-2025-10-43-am-742-2-68d186bf80a38617687802.jpeg" alt="Department for Education teacher recruitment campaign"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#08</span> <h3 class="gn-list-item__title">ALA Insurance appoints Meanwhile for new brand platform</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Insurance</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative / Brand platform development</span> <span class="gn-list-item__pill"><strong>Published:</strong> 17 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Meanwhile was appointed to launch a new brand platform and campaign titled "Fortune favours the insured" for GAP insurance provider ALA, highlighting consumer protection around vehicle write-off scenarios.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5b56954949c9473a39e_69fcb5af134dffc693e267d0_ala-insurance-68d186bfae284374733433.png" alt="ALA Insurance brand campaign"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#09</span> <h3 class="gn-list-item__title">Golden Acre's Najma Foods appoints AMS Media to lead media strategy</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Drink</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media planning &amp; buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> 17 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Najma Foods selected AMS Media for a back-to-school campaign promoting its halal lunchbox meat products. AMS was tasked with reaching family audiences and driving retail visibility.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5b56954949c9473a395_69fcb5b0134dffc693e26840_golden-acre-work-4-68d186bf9efaa829028662.jpeg" alt="Golden Acre Najma Foods products"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#10</span> <h3 class="gn-list-item__title">Cooper Consumer Healthcare &amp; Ceuta Healthcare appoint Twelve Marketing</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Healthcare / Consumer Health</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative campaign development</span> <span class="gn-list-item__pill"><strong>Published:</strong> 17 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Twelve Marketing was appointed to deliver campaigns for Cooper's sore throat brand Difflam and Ceuta's mouthwash CB12, covering creative development and campaign rollout.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5b56954949c9473a383_69fcb5b1e288db25734e671b_laboratoire-cooper-video-nynoado-68d186bf92f8c797659228.webp" alt="Cooper Consumer Healthcare brands"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#11</span> <h3 class="gn-list-item__title">Pod appoints Tin Man Communications</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Energy / EV charging</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Consumer PR &amp; influencer marketing</span> <span class="gn-list-item__pill"><strong>Published:</strong> 15 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span> </div> <p class="gn-reveal">Tin Man Communications has been selected as consumer PR agency for EV charging provider Pod. The remit covers integrated PR and influencer work to build awareness in a competitive and fast-growing sector.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5b56954949c9473a38b_69fcb5b1ddaf2ab198e43e65_pod-point-4-68d1941969232315054949.jpeg" alt="Pod EV charging provider"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#12</span> <h3 class="gn-list-item__title">Pet tech brand Petlibro hires R. Agency to lead European PR strategy</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Pet Tech</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Consumer PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 15 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span> </div> <p class="gn-reveal">Petlibro has hired R. Agency to lead consumer PR across the UK, France, and Germany, with responsibility for influencer strategy and brand partnerships.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5b56954949c9473a399_69fcb5b1aac99a7f5cf6ec20_petlibro-air-smart-feeder-68d194197afd8444907681.jpeg" alt="Petlibro smart pet feeder"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#13</span> <h3 class="gn-list-item__title">Weight loss clinic myBMI appoints Brazen as retained consumer PR partner</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Healthcare</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Consumer PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 15 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Prolific North</span> </div> <p class="gn-reveal">myBMI, a pharmacist-led weight-loss service offering clinically approved treatments (including Wegovy &amp; Mounjaro), has appointed Brazen as its first ever retained consumer PR agency in the UK. The remit includes building trust, amplifying brand recognition, shaping narratives around weight management, challenging stigma, and ensuring media visibility through proactive news generation and effective storytelling.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5b56954949c9473a36e_69fcb5b21a1eca983718712f_untitled-design-24-68d194196c859219978076.png" alt="myBMI weight loss clinic"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#14</span> <h3 class="gn-list-item__title">Innate-Essence hires Mischief to drive PR for The Turmeric Co.</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Wellness</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Integrated consumer PR &amp; comms</span> <span class="gn-list-item__pill"><strong>Published:</strong> 15 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span> </div> <p class="gn-reveal">Innate-Essence, the wellness business founded by ex-Premier League footballer Thomas Hal Robson-Kanu, has appointed Mischief as its retained PR agency. Mischief will deliver an integrated campaign for The Turmeric Co., the brand's flagship range of cold-crushed turmeric shots, stocked in Boots, Sainsbury's and Tesco. The remit includes a through-the-line communications strategy, spanning earned media, storytelling, and large-scale activations, to grow awareness in sports nutrition, wellness and lifestyle categories. The agency will also support Innate-Essence's electrolyte brand Raw Hydrate. There was no incumbent PR agency. The appointment follows AG Barr's majority investment in the business earlier this year.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5b56954949c9473a377_69fcb5b26954949c9473a2f5_ttcthrkimage-1-68d1b47042ae7961576482.jpeg" alt="The Turmeric Co. product range"></div> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">Public Sector RFPs</h2> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">British Council launches tender for global marketing resourcing partner</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Public Sector / Culture &amp; Education</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Integrated marketing services</span> <span class="gn-list-item__pill"><strong>Published:</strong> 17 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Find a Tender</span> </div> <p class="gn-reveal">The British Council is seeking a supplier for a one-year contract (with extensions) to act as a discovery and rapid resourcing marketing agency partner, reviewing its global marketing operating model and providing embedded/surge support.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5b56954949c9473a38f_69fcb5b30ce6d9c4f602415c_british-council-delhi-launch-of-mix-the-city-delhi-6-april-2017-68d1b470529ea399921233.jpeg" alt="British Council event"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">New College Durham issues market engagement for digital &amp; media advertising services</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Public Sector / Further Education</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Digital marketing &amp; Media advertising</span> <span class="gn-list-item__pill"><strong>Published:</strong> 17 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Find a Tender</span> </div> <p class="gn-reveal">New College Durham has issued a market engagement notice ahead of procurement for two lots: digital marketing (PPC, display, social, remarketing) and media advertising (OOH, audio, TV).</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5b56954949c9473a37a_69fcb5b442d55fc6ac2c69f4_college-ncd-branding-2021-crop-68d1b47049d3a362603506.jpeg" alt="New College Durham"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">AHDB launches tender for social media &amp; insight partner</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Agriculture &amp; Food (NDPB)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social</span> <span class="gn-list-item__pill"><strong>Published:</strong> 16 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Find a Tender</span> </div> <p class="gn-reveal">The Agriculture and Horticulture Development Board (AHDB) is seeking an agency to manage its social media activity and deliver actionable insights. The contract covers content planning and delivery, audience engagement, and monitoring and evaluation to support AHDB's campaigns across the UK food and farming sector.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5b56954949c9473a374_69fcb5b46954949c9473a329_18451987-68d1b47052f65350333006.jpeg" alt="AHDB agriculture and horticulture"></div> </figure> </div> <p class="gn-reveal"><em>Check back next week for the latest UK agency appointments and Public Sector RFP opportunities.</em></p> </div></div>